Performance Strategies

Take your product data marketing to the next level!

Do you want to know where and, especially, where not to list your products? Do you lack the necessary click information to make a decision?

Performance strategies, ChannelPilot’s new performance control element, will help you to make these decisions, even with previously insufficient historical performance data. They’ll enable you to significantly increase margins and optimize your cost-revenue- relationship or CRR on individual channels through the targeted, automated, black and white listing of individual products. This absolutely unique module cannot be found in any other multichannel tool and saves a lot of time and money!

Bundling product data according to characteristics

With performance strategies, you summarize product data according to characteristics (e.g. categories, brands, size etc.), even with an inadequate database. This enables you to quickly derive purchase probabilities of products, showing a high degree of community with one another. The grouping leads to a significant increase in sales, through the use of saved costs on profitable channels.

Automated blacklisting and whitelisting

The advanced variant of performance controls, allows automated black and white listing of your products according to previously defined rules. Products with low margins, and which lead to unnecessary click costs, are specifically excluded from the listing.

Automated blacklisting and whitelisting

The advanced variant of performance controls, allows automated black and white listing of your products according to previously defined rules. Products with low margins, and which lead to unnecessary click costs, are specifically excluded from the listing.

Fixed decision heuristics

Utilizing ChannelPilot’s preview function, you can create rules and reliable forecasts. You have full control over your entire product catalog at all times and can, for example, always list bestsellers.

Your result:

Find out now what you can achieve with Performance Strategies.

Further features for success:

Manual work reduction

The decision-making basis for listing or excluding products often takes up to 50% of a PSM managers weekly working hours. ChannelPilot’s Performance Strategies completely automates this work.

Product funnel creation

Processes are automated through a product funnel in combination with AND/OR rules. This allows both a significant increase in margins and enormous time savings.

Define reactivation rules

Products excluded from export based on individual rules are simply returned to the listing using individual reactivation rules.

Opportunity allocation

Products that have already been reactivated several times and are repeatedly excluded by strategy formulas can, for example, be completely excluded from the listing.

Anika Kreißl

We have been a satisfied ChannelPilot customer for 6 years now and connect hundreds of international feed-based channels. In addition, the control modules enable us to effectively optimize the price search engines in all countries.

Anika Kreißl
Online Marketing Specialist

Jonas Glasneck

ChannelPilot offers us many advantages in terms of ads. Especially the templates for product data feeds with local products and the product inventory are a great support in the setup process. Furthermore, ChannelPilot is a reliable partner for us to submit our store inventory to Google in high frequency and to ensure that the displayed shoe is also available to the user locally.

Jonas Glasneck
Senior Online Marketing Manager

Oliver Stein

For Peter Hahn, ChannelPilot is the perfect partner the feed management. Every day, over a hundred feeds are created and optimized with the easy-to-use feed engine. ChannelPilot is the central solution, not only for price search engines, but also for all the feeds we need to create. This means that we can carry out optimizations in all feeds independently of IT, quickly and in a targeted manner.

Oliver Stein
Head of Performance Online Marketing

What can we do for you? Talk to one of our experts!

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