{"id":2051,"date":"2023-07-21T14:00:00","date_gmt":"2023-07-21T12:00:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2051"},"modified":"2026-06-15T13:12:08","modified_gmt":"2026-06-15T11:12:08","slug":"casio-multichannel-feed-management","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/casio-multichannel-feed-management\/","title":{"rendered":"CASIO becomes a multichannel hero"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png\" class=\"attachment-full size-full\" alt=\"Friendly man with a black cap and a &quot;Channel Pilot Pro&quot; t-shirt.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-300x300.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sebastian<\/p>\n            <time datetime=\"2023-07-21\" class=\"section__content--date\">\n                21.07.2023            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                         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                     <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">The Path to Multichannel Hero \u2013 A Success Story from CASIO and Channel Pilot Pro<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon, idealo, eBay, price comparison sites, product search engines, marketplaces, or perhaps direct sales? Where do I offer my products at what prices? In our case study, we show how Channel Pilot Pro successfully supports CASIO with multichannel sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80.jpg\" alt=\"\" class=\"wp-image-2056\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80.jpg 1920w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80-300x169.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How can I stand out in the competition while meeting the specific requirements of each platform? These challenges concern not only small and medium-sized businesses but also top merchants and manufacturers. After all, there are many paths to success in MULTIchannel sales \u2013 the name says it all!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Global and efficient, but not at the expense of the brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.casio-europe.com\/euro\/\" target=\"_blank\" rel=\"noopener\">Casio<\/a>\u00a0The concern was to make its broad product range more visible digitally while simultaneously preserving brand identity. Therefore, the traditional company opted for the holistic approach of Channel Pilot Pro. The aim is to efficiently distribute the entire product portfolio across various channels. Daniel Guenther, Lead Performance Marketing, CASIO Europe GmbH explains: \u201eWe are primarily solving the problem of \u201efeed manipulation\u201c with Channel Pilot Pro and, to date, the tool has met all our requirements.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results speak for themselves: CASIO was able to significantly improve key performance indicators by merely optimizing its product data for individual channels within its multichannel mix.<\/p>\n\n\n    <div class=\"align wp-block-lb-featured-list\">\n        <div class=\"container container-single\">\n            <div class=\"section__body\">\n                                    <div class=\"section__item\">\n                                                    <div class=\"section__item--image\">\n                                <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8804 2.09863L7.50537 10.2236L5.74463 9.27539L10.1196 1.15039L11.8804 2.09863Z\" fill=\"white\"\/>\n<path d=\"M24.3804 9.27539L22.6196 10.2236L18.2446 2.09863L20.0054 1.15039L24.3804 9.27539Z\" fill=\"white\"\/>\n<path d=\"M28.5029 8.74951L26.8047 16.2212L24.8545 15.7778L25.9971 10.7495H4.12793L6.79834 22.4995H16V24.4995H5.20166L1.62207 8.74951H28.5029Z\" fill=\"white\"\/>\n<path d=\"M31 23.75V25.75H18.5V23.75H31Z\" fill=\"#BAD700\"\/>\n<path d=\"M25.75 18.5V31H23.75V18.5H25.75Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                            <\/div>\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+12 %<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Return on ad spend<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                    <div class=\"section__item--image\">\n                                <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M12.25 15.625C15.7303 15.625 18.3639 16.3714 20.144 17.1343C21.0327 17.5151 21.7064 17.8992 22.1655 18.1943C22.3951 18.3419 22.5714 18.4677 22.6938 18.5596C22.755 18.6054 22.8029 18.6427 22.8374 18.6704C22.8546 18.6842 22.8683 18.6958 22.8789 18.7046C22.8842 18.709 22.889 18.7128 22.8926 18.7158C22.8943 18.7173 22.8961 18.7186 22.8975 18.7197C22.8981 18.7203 22.8984 18.7212 22.8989 18.7217L22.8999 18.7222L21.6001 20.2417C21.5972 20.2393 21.5917 20.2353 21.5845 20.2295C21.5669 20.2154 21.5365 20.1913 21.4937 20.1592C21.4078 20.0948 21.2714 19.9971 21.0845 19.877C20.7102 19.6364 20.1338 19.306 19.356 18.9727C17.8027 18.307 15.4363 17.625 12.25 17.625C9.0637 17.625 6.69728 18.307 5.14404 18.9727C4.36618 19.306 3.78975 19.6364 3.41553 19.877C3.35485 19.916 3.30003 19.9534 3.25 19.9873V23.748H14.125V25.748H1.25V19.022L1.59912 18.7227L2.25 19.4819C1.59931 18.7228 1.59971 18.7225 1.6001 18.7222L1.60107 18.7217C1.60163 18.7212 1.60189 18.7203 1.60254 18.7197C1.6039 18.7186 1.60566 18.7173 1.60742 18.7158C1.61104 18.7128 1.61581 18.709 1.62109 18.7046C1.63166 18.6958 1.6454 18.6842 1.6626 18.6704C1.69706 18.6427 1.74502 18.6054 1.80615 18.5596C1.92859 18.4677 2.1049 18.3419 2.33447 18.1943C2.79357 17.8992 3.46734 17.5151 4.35596 17.1343C6.13605 16.3714 8.76972 15.625 12.25 15.625ZM2.89844 20.2432L2.89941 20.2427L2.8999 20.2422C2.89993 20.2422 2.89979 20.2422 2.89941 20.2417C2.89893 20.2421 2.89879 20.2429 2.89844 20.2432ZM21.6016 20.2432L21.6006 20.2427L21.6001 20.2417C21.6007 20.2422 21.6011 20.2428 21.6016 20.2432Z\" fill=\"#BAD700\"\/>\n<path d=\"M16.2488 7.24854C16.2488 6.72349 16.145 6.20335 15.9441 5.71826C15.7432 5.23324 15.4487 4.79263 15.0774 4.42139C14.7061 4.05007 14.2652 3.75516 13.7801 3.5542C13.295 3.35331 12.7748 3.25 12.2498 3.25C11.7247 3.25003 11.2046 3.35327 10.7195 3.5542C10.2344 3.75515 9.79392 4.0501 9.42264 4.42139C9.05135 4.79267 8.7564 5.23316 8.55545 5.71826C8.35452 6.20335 8.25128 6.72349 8.25125 7.24854C8.25125 7.77357 8.35456 8.29372 8.55545 8.77881C8.75641 9.26396 9.05132 9.70485 9.42264 10.0762C9.79388 10.4474 10.2345 10.7419 10.7195 10.9429C11.2046 11.1438 11.7247 11.2475 12.2498 11.2476C12.7749 11.2476 13.2949 11.1438 13.7801 10.9429C14.2652 10.7419 14.7061 10.4475 15.0774 10.0762C15.4487 9.70485 15.7432 9.26396 15.9441 8.77881C16.1451 8.29368 16.2488 7.77363 16.2488 7.24854ZM18.2488 7.24854C18.2488 8.0363 18.0937 8.81663 17.7923 9.54443C17.4908 10.2722 17.049 10.9337 16.492 11.4907C15.9349 12.0478 15.2735 12.4895 14.5457 12.791C13.8179 13.0925 13.0376 13.2476 12.2498 13.2476C11.4621 13.2475 10.6821 13.0924 9.95437 12.791C9.22659 12.4896 8.56512 12.0477 8.00809 11.4907C7.45106 10.9337 7.00926 10.2722 6.70779 9.54443C6.40633 8.81663 6.25125 8.0363 6.25125 7.24854C6.25128 6.46085 6.40636 5.68085 6.70779 4.95312C7.00926 4.22532 7.45105 3.56387 8.00809 3.00684C8.56512 2.4498 9.22657 2.00801 9.95437 1.70654C10.6821 1.40511 11.4621 1.25003 12.2498 1.25C13.0376 1.25 13.8179 1.40508 14.5457 1.70654C15.2735 2.00801 15.9349 2.44981 16.492 3.00684C17.049 3.56386 17.4908 4.22534 17.7923 4.95312C18.0937 5.68085 18.2488 6.46086 18.2488 7.24854Z\" fill=\"#BAD700\"\/>\n<path d=\"M29.9058 19.124L21.708 29.3716L16.543 24.2065L17.957 22.7925L21.542 26.3774L28.3442 17.875L29.9058 19.124Z\" fill=\"white\"\/>\n<\/svg>\n                            <\/div>\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+26 %<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">CTR<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                    <div class=\"section__item--image\">\n                                <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.022 14.4995C21.0219 13.7263 20.3953 13.0996 19.6221 13.0996H18.2222V22.1138L15.0361 25.2993L17.9292 28.1924L16.5151 29.6069L12.208 25.2998L16.2222 21.2852V11.0996H19.6221C21.4998 11.0996 23.0219 12.6218 23.022 14.4995V19.2222L29.022 21.6226V29.4995H27.022V22.9761L21.022 20.5767V14.4995Z\" fill=\"white\"\/>\n<path d=\"M15 5.58008C15 4.43137 14.0686 3.50002 12.9199 3.5H3.82227V20.7119H11.2222V22.7119H1.82227V1.5H12.9199C15.1732 1.50002 17 3.3268 17 5.58008V8.5H15V5.58008Z\" fill=\"#BAD700\"\/>\n<path d=\"M30.1779 1.5V14.646H28.1779V3.5H19.0802C17.9315 3.5 17 4.43136 17 5.58008H15C15 3.32679 16.8269 1.5 19.0802 1.5H30.1779Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                            <\/div>\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+19 %<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Revenue<\/p>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Pro offers many opportunities to achieve visible success quickly, even without programming knowledge. \u201eIt's relatively easy to copy and adapt the feeds for the respective channel, as Channel Pilot Pro provides templates for every possible channel,\u201c adds Daniel Guenther.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collaboration builds trust and results.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open communication is essential in a partnership like this. Our Channel Pilot Pro experts know the tool, its capabilities, and its use cases. After gaining an overview of CASIO's specific requirements, they were able to provide a realistic outlook on future goals. And according to Daniel Guenther, they were absolutely right: \u201eOur experience is that Channel Pilot Pro has great solutions and provides honest advice.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like to know how we achieved this phenomenal result together with CASIO? Then download our free success story now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, with Channel Pilot Pro, you can become a multichannel hero yourself. To do this, you can connect with our colleagues without any obligation.\u00a0<a href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=2\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/kontakt\/?subject=2\">Contact<\/a>\u00a0Join us. 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