{"id":2240,"date":"2026-03-17T15:47:00","date_gmt":"2026-03-17T14:47:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2240"},"modified":"2026-06-19T14:59:37","modified_gmt":"2026-06-19T12:59:37","slug":"our-highlights-from-the-e-commerce-berlin-expo-2026","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/unsere-highlights-von-der-e-commerce-berlin-expo-2026\/","title":{"rendered":"Our Highlights from the E-Commerce Berlin Expo 2026"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-03-17\" class=\"section__content--date\">\n                17.03.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                         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4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">AI in E-Commerce: Our Highlights from the E-Commerce Berlin Expo 2026<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Product data is no longer just a technical necessity in e-commerce. It determines product visibility, campaign performance, and how well a product range can be scaled in multichannel sales. At the same time, with every new platform and every additional market, the requirements for the structure, quality, and automation of this data grow \u2013 and with them, the pressure on teams that manage these processes in their daily work.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header.jpg\" alt=\"\" class=\"wp-image-2242\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header.jpg 1921w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-300x169.jpg 300w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This was precisely the topic of intensive discussion at the E-Commerce Berlin Expo 2026 on February 17th and 18th: retailers, brands, technology providers, and agencies came together to discuss current developments in digital commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event reached its 10th edition this year.<strong>&nbsp;<\/strong>\u2013 and for the first time moved to Messe Berlin, a sign of the Expo's continuous growth. We were also present as exhibitors again. For two days, our booth focused on modern multichannel commerce \u2013 and on the question: How can the increasing data effort in e-commerce still be managed efficiently?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many visitors came to our booth with very specific questions, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How can large product catalogs from various data sources be efficiently brought to marketplaces?<\/li>\n\n\n\n<li>How can orders from multiple marketplaces be processed centrally in the shop system, ideally like normal online orders?<\/li>\n\n\n\n<li>How can multiple Shopify stores and different sales channels be effectively managed within a central structure?&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan.png\" class=\"attachment-full size-full\" alt=\"Smiling man wearing a black t-shirt with &quot;Channel Pilot Pro&quot; printed on it.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eThis year's E-Commerce Expo in Berlin was significantly larger and more intense than in previous years. This reflects what many retailers are currently experiencing: ever-larger product catalogs, increasing demands from marketing channels, and at the same time, considerably stronger competition.\u201c \r\n<br>\r\n<br>\r\nHasan Aytutucu\r\n<br>\r\nBusiness Development Manager, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In our discussions, a central development in digital commerce emerged: assortments are growing, retailers are expanding internationally, platforms are imposing increasingly specific requirements \u2013 and all of this increases the effort required to cleanly maintain and manage product information.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A look at product titles makes this very clear. They must accurately reflect the content of the respective landing page, include relevant keywords, and clearly prioritize central product features. At the same time, platforms demand a consistent format: no advertising slogans, no unnecessary special characters, clear structure. Sounds simple? In practice, precisely this costs an enormous amount of time and ties up a lot of resources.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"315\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1.jpg\" alt=\"Energy consultant at Channel Pilot Pro at a trade show.\" class=\"wp-image-3312\" style=\"aspect-ratio:1.7777777777777777\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-664x272.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-300x123.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-18x7.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Trade Show Highlight: Product Data Optimisation Reimagined<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1.jpg\" alt=\"E-Commerce Berlin Expo: Industry leaders meet for exchange and networking.\" class=\"wp-image-2252\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1-300x169.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This is precisely where our presentation at the Expo picks up. Together with DOUGLAS<strong>\u00a0<\/strong>we have shown how these increasing demands with <a href=\"https:\/\/channelpilot.com\/en\/product\/artificial-intelligence\/\">AI-powered approaches<\/a> allow for significantly more efficient product data management.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the title \u201eThe Product Data Revolution \u2013 How DOUGLAS Successfully Uses Channel Pilot Pro's AI Formula Generator,\u201c Jonas Franke (Team Lead SEA at DOUGLAS) explained<strong>&nbsp;<\/strong>and our<strong>&nbsp;<\/strong>COO Carsten Mesecke-von Rheinbaben<strong>,<\/strong>&nbsp;how artificial intelligence simplifies complex data structures and makes campaign processes noticeably more efficient. Instead of elaborate manual rules, logic can now be defined much faster \u2013 and, above all, scaled more easily.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For those who want to dive deeper into the use case: You can find more details about the use of the AI Formula Generator at DOUGLAS in our&nbsp;<a href=\"https:\/\/channelpilot.com\/en\/of\/blog\/best-practice\/douglas-produktdaten-optimierung\/\">Client Case<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you for two inspiring trade show days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Two intensive days, many good conversations, and a wealth of new impulses \u2013 that's how we can sum up our impression of the E-Commerce Berlin Expo 2026<strong>&nbsp;<\/strong>summarize quite aptly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A big thank you to everyone who stopped by our booth, attended our talk, or simply sought out a brief exchange with our team. We also thank the team of the E-Commerce Berlin Expo.<strong>&nbsp;<\/strong>for organizing a successful industry meeting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We're looking forward to our next conversations. Whether online or at upcoming E-Commerce community events \u2013 see you there!&nbsp;<\/p>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Funsere-highlights-von-der-e-commerce-berlin-expo-2026%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" 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