{"id":2564,"date":"2025-12-05T15:26:00","date_gmt":"2025-12-05T14:26:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2564"},"modified":"2026-09-09T16:27:15","modified_gmt":"2026-09-09T14:27:15","slug":"marketplaces-scale-toolstores24","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/marktplaetze-skalieren-werkzeugstore24\/","title":{"rendered":"Case Study Werkzeugstore24"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png\" class=\"attachment-full size-full\" alt=\"A woman with glasses and a dark sweater smiles friendly at the camera.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Christina<\/p>\n            <time datetime=\"2025-12-05\" class=\"section__content--date\">\n                05.12.2025            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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                     <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">How Werkzeugstore24 scales its marketplace business with Channel Pilot Pro \u2013 a <mark class=\"highlighted\">Practical example of<\/mark> <mark class=\"highlighted\">Successful Selling on Marketplaces<\/mark><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Many retailers want to grow. However, the greatest growth opportunity today lies not in their own shops, but in selling on marketplaces. Those who are present on multiple platforms achieve greater reach, reduce dependencies, and open up new countries significantly faster. One company that has pursued this path with particular success is <a href=\"https:\/\/werkzeugstore24.de\/\" data-type=\"link\" data-id=\"https:\/\/werkzeugstore24.de\/\" target=\"_blank\" rel=\"noopener\">Werkzeugstore24<\/a>. And a crucial lever on this journey was the collaboration with Channel Pilot Pro.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1.jpg\" alt=\"Innovative team in a modern office with a large sign that reads &quot;The Marketplace Formula&quot;.\" class=\"wp-image-2569\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1.jpg 1536w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1-300x169.jpg 300w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-warm-grey-background-color has-background is-layout-constrained wp-container-core-group-is-layout-df3e69da wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--24-24);padding-right:var(--wp--preset--spacing--24-24);padding-bottom:var(--wp--preset--spacing--24-24);padding-left:var(--wp--preset--spacing--24-24)\">\n<h2 class=\"wp-block-heading has-copy-l-font-size\">\ud83d\udca1 Note: <\/h2>\n\n\n\n<p class=\"has-copy-m-font-size wp-block-paragraph\">This blog post is a summary of our joint webinar with Christian Rudolph from Werkzeugstore24 and Viola Trabold from Kaufland Global Marketplace. You can find the entire video&nbsp;<strong><a href=\"https:\/\/www.youtube.com\/watch?v=LkT2dezvbdg\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">From tool dealer to multichannel company<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Werkzeugstore24 started in 2004 with a small product range and a lot of manual labor. Today, the company is a professional player in the pro segment \u2013 with brands like Bosch Blue, Makita, or Fein. In 2023, a complete strategic realignment followed with the clear goal:<strong> <mark class=\"highlighted\">Massively expand and profitably scale sales on marketplaces<\/mark>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The technical basis was first created for this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Switch to Shopware 6<\/li>\n\n\n\n<li>Building a Clearly Structured Data Model<\/li>\n\n\n\n<li>Focus on clean product data<\/li>\n\n\n\n<li>Preparing for internationalization<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Channel Pilot Pro became the decisive growth lever<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--0);margin-right:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);margin-left:var(--wp--preset--spacing--0)\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png\" alt=\"Cordless edge router Bosch GKF 12V-8, cordless, compact and powerful for precise routing.\" class=\"wp-image-2571 media-focus-point\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;object-position:0% 0%;width:507px;height:auto; object-position: 0% 0%;\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-664x531.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-300x240.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png\" alt=\"\" class=\"wp-image-2571 media-focus-point\" style=\"aspect-ratio:16\/9;object-fit:cover;object-position:0% 9%;width:auto;height:0px; object-position: 0% 9%;\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-664x531.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-300x240.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">With the switch to Channel Pilot Pro, Werkzeugstore24 has moved from two channels (Amazon and eBay) to a true multichannel setup. Today, they sell on&nbsp;<strong><mark class=\"highlighted\">over 16 marketplaces<\/mark><\/strong>&nbsp;\u2013 Tendency increasing.<br><br>Channel Pilot Pro particularly supports this through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Central control of all marketplaces<\/li>\n\n\n\n<li>Automated data processes<\/li>\n\n\n\n<li>Fast onboarding of new marketplaces<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Another reason why selling on marketplaces works so well for Werkzeugstore24: new countries, new platforms, new segments \u2013 all of this is possible with just one click.<\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"386\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Eike.png\" class=\"attachment-full size-full\" alt=\"Smiling man in a black shirt with &quot;Channel Pilot Pro&quot; print.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Eike.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Eike-300x290.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eYou always have a fixed URL with us for your export. From that point on, your product data will be fully automatically exchanged with the marketplace.\u201c\r\n<br>\r\n<br>\r\nEike Prien\r\n<br>\r\nSenior E-commerce Consultant, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A success story: Collaboration with Kaufland Global Marketplace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Kaufland was one of the first marketplaces to go live after the channel pilot connection \u2013 and one of the most important. Why? Because Kaufland makes internationalization extremely easy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One account \u2013 up to seven countries<\/li>\n\n\n\n<li>Translation service<\/li>\n\n\n\n<li>Marketing options directly in the Seller Account<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"586\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1.png\" alt=\"Bosch Cordless drill driver GSR 12V-15, Solo Version, in a cardboard box.\" class=\"wp-image-2988 media-focus-point\" style=\"aspect-ratio:16\/9;object-fit:cover;object-position:0% 0%; object-position: 0% 0%;\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1-664x507.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1-300x229.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Werkzeugstore24 immediately seized this opportunity. With their existing translations, they were able to be among the very first go-live sellers immediately after Kaufland France launched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This impressively shows how quickly selling on marketplaces can be, if a seller already has a clean database and the right technical infrastructure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Efficiency Through Data \u2013 How Werkzeugstore24 Scales Without Additional Effort<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What is particularly striking: The Werkzeugstore24 team consists of just&nbsp;<strong>25 employees<\/strong>&nbsp;\u2013 including warehousing, support, purchasing, and management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, they sell on 16+ marketplaces. Why does that work?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>because processes are automated<\/strong><\/li>\n\n\n\n<li><strong>because product data is cleanly structured<\/strong><\/li>\n\n\n\n<li><strong>because Channel Pilot Pro takes over routine work<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Full control is particularly important here. Which products should be displayed where? With which pricing strategy? Which countries are allowed to receive which items, and which assortments perform best where? The result: <strong>Higher profitability, fewer errors, more reach.<\/strong><\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"705\" height=\"527\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353.jpg\" class=\"attachment-full size-full media-focus-point\" alt=\"Portrait of a man in a modern office, smiling and professional.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353.jpg 705w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353-664x496.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353-300x224.jpg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" style=\"object-position: 53% 23%;\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eA new channel was no witchcraft. With you, it's really just a short email and the channel is activated.\u201c\r\n<br>\r\n<br>\r\nChristian Rudolph\r\n<br>\r\nManaging Director, Werkzeugstore24<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Selling on Marketplaces: A Clear Competitive Advantage for 2025 and Beyond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Werkzeugstore24 is an example of many retailers: <strong>Selling on marketplaces is the fastest, lowest-risk, and most scalable growth path in e-commerce.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Channel Pilot Pro, this path becomes not only possible but also efficient:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>less manual work<\/li>\n\n\n\n<li>Faster international marketplace launches<\/li>\n\n\n\n<li>higher data quality<\/li>\n\n\n\n<li>better visibility<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is exactly why Werkzeugstore24 is no longer just growing through the shop, but through a strong and global marketplace network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anyone who wants to grow in 2025 cannot avoid selling on marketplaces.<br>And anyone who wants to make that smart needs the right infrastructure. Here's the link to the full session as a video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. 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                     <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>25 Employees, 16+ Marketplaces: Automated processes and clean product data make marketplace growth possible without additional effort.<\/p>","protected":false},"featured_media":1147,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121],"ressource-category":[20],"class_list":["post-2564","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-success-stories"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource\/2564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media\/1147"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media?parent=2564"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/visible_languages?post=2564"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource-category?post=2564"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}