{"id":2602,"date":"2025-07-11T17:00:00","date_gmt":"2025-07-11T15:00:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2602"},"modified":"2026-07-03T19:26:52","modified_gmt":"2026-07-03T17:26:52","slug":"douglas-16-million-products-product-data-optimization","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/douglas-16-millionen-produkte-ki-produktdaten-optimierung\/","title":{"rendered":"DOUGLAS tames 16 million products with AI"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png\" class=\"attachment-full size-full\" alt=\"Friendly man with a black cap and a &quot;Channel Pilot Pro&quot; t-shirt.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-300x300.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sebastian<\/p>\n            <time datetime=\"2025-07-11\" class=\"section__content--date\">\n                11.07.2025            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                       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              <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">How DOUGLAS Tames 16 Million Products with AI \u2013 Without Formula Chaos<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine having to manually format 16 million products - creating titles, assigning categories, correcting errors. Challenges like these were the reason why DOUGLAS had to completely rethink product data optimization. The solution? <a href=\"https:\/\/channelpilot.com\/en\/product\/artificial-intelligence\/\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/produkt\/kuenstliche-intelligenz\/\">Artificial intelligence<\/a>, which translates complex data structures into understandable language, saving time, resources, and stress. The company uses our AI Formula Generator in Channel Pilot Pro and impressively demonstrates how even huge product catalogs can be optimized cleanly, quickly, and platform-appropriately. Without script confusion. External agencies? Superfluous. Formula chaos: History.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1024\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/DOUGLAS_Visual_2_HD.png\" alt=\"Modern fashion for women at Douglas.\" class=\"wp-image-4229\" style=\"aspect-ratio:1.7778451320436455;width:1344px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/DOUGLAS_Visual_2_HD.png 1920w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/DOUGLAS_Visual_2_HD-664x354.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/DOUGLAS_Visual_2_HD-1360x725.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/DOUGLAS_Visual_2_HD-300x160.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/DOUGLAS_Visual_2_HD-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DOUGLAS: Premium Beauty at Enterprise Level<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/de.wikipedia.org\/wiki\/Parf%C3%BCmerie_Douglas\" target=\"_blank\" rel=\"noopener\">DOUGLAS<\/a>&nbsp;It's not just your average local perfumery. As Europe's leading premium beauty provider, the company can boast impressive figures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1,900 Stores<\/strong>&nbsp;throughout Europe<\/li>\n\n\n\n<li><strong>38 Online Stores<\/strong>&nbsp;in 26 countries<\/li>\n\n\n\n<li>A&nbsp;<strong>Centralized Performance Marketing Team<\/strong>&nbsp;in D\u00fcsseldorf<\/li>\n\n\n\n<li>A&nbsp;<strong>Monthly SEA budget<\/strong>&nbsp;in the millions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This means: Extreme advertising pressure, high responsibility - and zero tolerance for data chaos. In our&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=B1Ju48_9Z9g\" target=\"_blank\" rel=\"noopener\">Live session at the K5 Conference 2025<\/a>&nbsp;In Berlin, together with Jonas Franke, Team Lead SEA at DOUGLAS, we presented the new way of product data management: Powered by AI. No code. Faster than ever before.<\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"800\" height=\"690\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852.jpg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-664x573.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-300x259.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-14x12.jpg 14w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-768x662.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eEach SEA manager handles three to four countries simultaneously. And this, of course, presents us with huge challenges, especially with regard to automation solutions that we urgently need.\u201c\r\n<br>\r\n<br>\r\nJonas Franke\r\n<br>\r\nTeam Lead SEA, DOUGLAS<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why product titles determine success in online retail<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product titles are often the first thing users see \u2013 whether on Google Shopping, Idealo, or in the Douglas app. They determine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility<\/strong>&nbsp;in the search results<\/li>\n\n\n\n<li><strong>Click-through rate<\/strong>&nbsp;and user engagement<\/li>\n\n\n\n<li><strong>Cost per click<\/strong>&nbsp;(CPC)<\/li>\n\n\n\n<li>And ultimately over the&nbsp;<strong>Revenue<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Challenge: Every platform wants its own syntax. Google likes it clean. Criteo is a bit more lenient. Faulty feeds? Campaign blocked. Time for an intelligent solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Formula Logic Nightmare: When Code Becomes the Problem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For years, DOUGLAS worked with manual formulas, creating a complex web of nested conditions that, while functional, became increasingly verbose. Furthermore, this approach posed the risk of creating knowledge silos. This means that only a few colleagues possess the know-how to efficiently manage product data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The typical challenges:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complexity grows with every special case<\/li>\n\n\n\n<li>Formulas become unmaintainable and error-prone.<\/li>\n\n\n\n<li>Changes take hours<\/li>\n\n\n\n<li>Debugging becomes a full-time job<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"800\" height=\"690\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852.jpg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-664x573.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-300x259.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-14x12.jpg 14w, https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/07\/Jonas_Franke-e1781168886852-768x662.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eA small mistake could cost us tens of thousands of euros, which we would lose.\u201c\r\n<br>\r\n<br>\r\nJonas Franke\r\n<br>\r\nTeam Lead SEA, DOUGLAS<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution: The AI Formula Generator<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">With the smart AI Formula Generator in Channel Pilot Pro, formula work becomes a casual conversation. At DOUGLAS <a href=\"https:\/\/channelpilot.com\/en\/product\/product-data-optimisation\/\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/produkt\/produktdaten-optimierung\/\">Product Data Optimisation<\/a> Smart technology is used to translate complex data structures into understandable language:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcac&nbsp;<strong>Simple prompt<\/strong>&nbsp;\u201eCreate a product title that meets the following criteria: Combine brand, product line, product name, category, product addition, size, color, and gender.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Done.<\/strong>&nbsp;No code needed. Debugging? Superfluous. And frustration? Out of the question. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/DOUGLAS_Gif-fuer-Blogartikel.gif\" alt=\"\" class=\"wp-image-2609\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Here's how it works in practice<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DOUGLAS uses AI to optimize over 16 million products. Some typical use cases include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Feed Issues:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Double size indications<\/li>\n\n\n\n<li>Wrong language (\u201eFemale\u201c instead of \u201eLadies\u201c)<\/li>\n\n\n\n<li>Unnecessary details (e.g., \u201eunisex\u201c on hand sanitizer)<\/li>\n\n\n\n<li>Formatting error (e.g., \u201e50.0 ml\u201c instead of \u201e50 ml\u201c)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI-powered solutions<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cleaning with \u201eIf-Then\u201c Rules in Plain Language<\/li>\n\n\n\n<li>Automatic language and format corrections<\/li>\n\n\n\n<li>Filter logic controllable directly via prompts<\/li>\n\n\n\n<li>Scalable rules for millions of products<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can find more use cases in our live session.<\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Carsten.png\" class=\"attachment-full size-full\" alt=\"Man wearing a t-shirt with &quot;Channel Pilot Pro&quot; printed on it, smiling, in front of a green background.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Carsten.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Carsten-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eIt will actually be suddenly usable for everyone because the hurdle is just very, very small.\u201c\r\n<br>\r\n<br>\r\nCarsten Mesecke-von Rheinbaben\r\n<br>\r\nCCO, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Product categories made easy<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Douglas-Produkt-Kategorien-mit-AI.gif\" alt=\"\" class=\"wp-image-2612\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In addition to product optimization, DOUGLAS AI is also used for intelligent campaign logic. Example: Product \u201epots\u201c for strategic campaign control. By dividing articles into groups, they can be targeted later. This is comparable to a filter. DOUGLAS itself calls the groups \"pots\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every pot = individual bidding strategy for maximum performance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top A:<\/strong>&nbsp;Private label with high margins<\/li>\n\n\n\n<li><strong>Top B:<\/strong>&nbsp;Products with a profit margin of &gt;300%<\/li>\n\n\n\n<li><strong>Top C:<\/strong>&nbsp;Mid-range products with a margin of &gt;220%<\/li>\n\n\n\n<li><strong>Top D:<\/strong>&nbsp;Exclusive brands<\/li>\n\n\n\n<li><strong>Top E:<\/strong>&nbsp;Everyone else<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The best part: Define rules in understandable language and have them converted into working code by AI.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>The advantages at a glance<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-2\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-5\">\n                                Advantage                            <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-6\">\n                                Effect                            <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Advantage\">\n                                                                            AI instead of Formula Code                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-6\"\n                                    data-label=\"Effect\">\n                                                                            No syntax errors, no maintenance hell                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Advantage\">\n                                                                            Fast iteration                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-6\"\n                                    data-label=\"Effect\">\n                                                                            Optimizations in minutes, not days                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Advantage\">\n                                                                            Platform-appropriate &amp; scalable                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-6\"\n                                    data-label=\"Effect\">\n                                                                            Works for 500 or 5 million products                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Advantage\">\n                                                                            Less agency dependence                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-6\"\n                                    data-label=\"Effect\">\n                                                                            Expertise remains within your own team.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Advantage\">\n                                                                            Clean Data = Better Campaigns                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-6\"\n                                    data-label=\"Effect\">\n                                                                            Higher visibility, lower CPCs                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>How to: Product Data Optimization with AI<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to transform your product data management? Then you should go through this little checklist:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Step 1: Identify pain points<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you spend most of your time with manual formatting?<\/li>\n\n\n\n<li>Which platforms require different data structures?<\/li>\n\n\n\n<li>What are the most common mistakes?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Step 2: Start with Simple Prompts<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with basic \u201eUse attribute X, exclude Y\u201c instructions.<\/li>\n\n\n\n<li>First, test with small product sets<\/li>\n\n\n\n<li>Iterate based on the results<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Step 3: Scale Gradually<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apply successful patterns to larger datasets<\/li>\n\n\n\n<li>Create templates for frequent scenarios<\/li>\n\n\n\n<li>Expand your prompt library continuously<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>The future is&nbsp;<del>digital<\/del>&nbsp;conversational<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DOUGLAS proves that modern product data management works:&nbsp;<strong>Fast. Scalable. Understandable.<\/strong>&nbsp;And above all:&nbsp;<strong>Accessible to everyone.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether for product titles, pricing logic, or categorization \u2013 AI in Channel Pilot Pro eliminates hours of Excel clicking and formula debugging.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=1\">Test now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul 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