{"id":2680,"date":"2025-03-19T17:50:00","date_gmt":"2025-03-19T16:50:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2680"},"modified":"2026-09-09T16:10:33","modified_gmt":"2026-09-09T14:10:33","slug":"which-sales-channels-are-worthwhile","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/welche-verkaufskanaele-lohnen-sich\/","title":{"rendered":"Which sales channels are really worthwhile?"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png\" class=\"attachment-full size-full\" alt=\"A woman with glasses and a dark sweater smiles friendly at the camera.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Christina<\/p>\n            <time datetime=\"2025-03-19\" class=\"section__content--date\">\n                19.03.2025            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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                              <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">The agony of channel choice: which sales channels are really worth it for you<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right sales channel is a difficult, though not insurmountable, task. Advantages and disadvantages, expected workload, and target audiences must be perfectly aligned to fully exploit the potential of your products. But where should you start? Social media, price comparison websites, marketplaces, or just your own online shop?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Kanal-Wahl_Header-1024x576-1.jpg\" alt=\"\" class=\"wp-image-2681\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Kanal-Wahl_Header-1024x576-1.jpg 1024w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Kanal-Wahl_Header-1024x576-1-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Kanal-Wahl_Header-1024x576-1-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Right Channel Mix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you sell high-quality headphones. On Instagram, you engage tech professionals with sound demos and reviews, while on price comparison sites like Idealo, you reach customers who are specifically looking for the best deals. Simultaneously, you secure high reach among ready-to-buy customers on Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's precisely the secret of successful traders: they understand that each channel appeals to different target audiences at different stages of the customer journey.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Social Media: More Than Just Pretty Pictures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even though Instagram removed the Shopping tab, the feature remains very popular.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A major textile retailer was able to significantly increase the conversion rate for its brand after implementing Instagram Shopping through the Channel Pilot Pro tool. One of the reasons? Impulse purchases through chic 9:16 ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Commerce offers you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct access to your target audience<\/li>\n\n\n\n<li>Storytelling potential through visual content<\/li>\n\n\n\n<li>Community-Building and Authentic Customer Loyalty<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"545\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2025\/03\/Kanal-Wahl_screenshot-1-r2idi7mvnmocblw7mgy1t9bdrp203bioa1s7g08h1m.png\" alt=\"\" class=\"wp-image-2687\" style=\"aspect-ratio:9\/16;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Marketplaces: The Reach Champions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eBut on Amazon the fees are so high!\u201c<\/em>&nbsp;\u2013 For this reason, the reach is almost unbeatable. We have already experienced the rise of many customers on platforms like Amazon, eBay, Otto Market, and Co. The setup of Channel Pilot Pro can take a little time depending on individual needs, but after that, nothing stands in the way of automated listing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The advantages are obvious<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Immediate visibility without a high marketing budget<\/li>\n\n\n\n<li>Trust boost through established platforms<\/li>\n\n\n\n<li>International Expansion with Minimal Effort<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-warm-grey-background-color has-background is-layout-constrained wp-container-core-group-is-layout-df3e69da wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--24-24);padding-right:var(--wp--preset--spacing--24-24);padding-bottom:var(--wp--preset--spacing--24-24);padding-left:var(--wp--preset--spacing--24-24)\">\n<h2 class=\"wp-block-heading has-copy-l-font-size\"><strong><em>Video Tip: <\/em><\/strong><\/h2>\n\n\n\n<p class=\"has-copy-m-font-size wp-block-paragraph\"><strong><em>We held an OMR Masterclass on this topic with The Platform Group AG. You will find the&nbsp;<\/em><\/strong><a href=\"https:\/\/www.youtube.com\/live\/rLO2RnmT6J8\" target=\"_blank\" rel=\"noopener\"><strong><em>Recording<\/em><\/strong><\/a><strong><em>&nbsp;on YouTube.<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Price comparison websites: Your turbo for purchase-ready customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We're seeing conversions from many retailers via price comparison sites like idealo or billiger.de. The share is often higher than with organic traffic. Why? Because customers with a concrete purchase intention are active here!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Price comparison engines offer you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to price-sensitive, but purchase-ready customers<\/li>\n\n\n\n<li>High relevance through product-specific search<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>But beware: all these platforms don't work for free. Usually, a fee is due per click on your products. So it's important to regularly review your product selection and sort out underperforming ones, otherwise the undertaking won't be worth it. Daniel G\u00fcnther from CASIO has in our joint&nbsp;<\/em><\/strong><a href=\"https:\/\/youtu.be\/abeQh2h5bg0\" target=\"_blank\" rel=\"noopener\"><strong><em>Masterclass<\/em><\/strong><\/a><strong><em>&nbsp;talked about the topic.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge: Staying up-to-date!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The true art, therefore, lies not only in selecting the right channels, but in their seamless integration. Price changes, inventory adjustments, and product information must be kept synchronized across all platforms \u2013 a mammoth task without the right technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 This is exactly where Channel Pilot Pro comes in. Our intuitive platform allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data-driven decisions through constant performance analysis<\/li>\n\n\n\n<li>Automatic synchronization of all product data<\/li>\n\n\n\n<li>Channel-Specific Optimization of Your Content<\/li>\n\n\n\n<li>Dynamic repricing based on your competition<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With Channel Pilot Pro, you get not only a powerful tool, but a strategic partner that helps you find the perfect channel mix for your unique business. Because at the end of the day, it's not about being present everywhere \u2013 but right where your target audience buys.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/en\/contact\/\">Test now<\/a><\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fwelche-verkaufskanaele-lohnen-sich%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n                            <svg 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