{"id":4490,"date":"2026-06-29T17:39:14","date_gmt":"2026-06-29T15:39:14","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4490"},"modified":"2026-07-07T12:26:10","modified_gmt":"2026-07-07T10:26:10","slug":"k5-2026-recap","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/k5-2026-recap\/","title":{"rendered":"Recap: The K5 2026 was so cool"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-06-29\" class=\"section__content--date\">\n                29.06.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fk5-2026-recap%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fk5-2026-recap%2F\"\n                            class=\"section__social--button section__social--button--twitter\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fk5-2026-recap%2F&#038;title=Recap%3A+So+cool+war+die+K5+2026\"\n                            class=\"section__social--button section__social--button--linkedin\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copy link\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">K5 2026: Why proximity, clarity, and clean data are everything right now<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The K5 is something of an industry barometer every year. And in 2026, the trade fair at ESTREL Berlin was exactly that again: full, loud, optimistic \u2013 but not naive. You could feel that e-commerce teams and decision-makers are currently under pressure. But fortunately, no one is burying their heads in the sand. Quite the opposite. There was a lot of willingness to shape things at the trade fair. In this recap, we share the most significant impressions from our conversations \u2013 and what retailers, brands, and B2B players can take away from them.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"907\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Johannes-Berger_5JB8162-1360x907.jpg\" alt=\"Stage with K5 logo at the conference, blue and purple lighting effects.\" class=\"wp-image-4424\" style=\"aspect-ratio:1.4994745637156097;width:629px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Johannes-Berger_5JB8162-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Johannes-Berger_5JB8162-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Johannes-Berger_5JB8162-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Johannes-Berger_5JB8162-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Johannes-Berger_5JB8162-652x436.jpg 652w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">We were there \u2013 at the booth and on stage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just like last year, where we our <a href=\"https:\/\/channelpilot.com\/en\/resources\/douglas-16-million-products-product-data-optimization\/\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/ressourcen\/douglas-16-millionen-produkte-ki-produktdaten-optimierung\/\">AI Form Generator together with Douglas<\/a> We were back on stage with a customer, presenting the results we'd shown. And who was it but the electronics giant Samsung, represented by D2C Channel Manager Anja R\u00f6sener. Together on the valantic+1 Stage, we demonstrated how a stable D2C multi-channel presence is created when inventory, data structures, and processes work together seamlessly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concurrently, our team, consisting of Ralf, David, Karsten, and Hasan, was actively engaged with customers, partners, and many teams who are currently looking for concrete solutions at our booth.<\/p>\n\n\n\n<section class=\"align wp-block-lb-gallery-image\">\n    <div class=\"section-header\">\n        <div class=\"container\">\n                            <h2 class=\"section-title\">\n                    Impressions                <\/h2>\n                                <\/div>\n    <\/div>\n                <div class=\"slider-image-wrapper\">\n                <div class=\"js-slider-image\">\n                    <ul class=\"images swiper-wrapper\">\n                                                                                    <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"1835\" height=\"1420\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668.jpeg\" class=\"attachment-full size-full\" alt=\"Four team members are presenting Channel Pilot Pro at the trade show.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668.jpeg 1835w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668-664x514.jpeg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668-1360x1052.jpeg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668-300x232.jpeg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668-16x12.jpeg 16w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668-768x594.jpeg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Image-4-scaled-e1782473163668-1536x1189.jpeg 1536w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1406\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_9796-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Exhibition stand with Novalnet and many visitors at the K5 Conference.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_9796-1-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_9796-1-664x365.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_9796-1-1360x747.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_9796-1-300x165.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_9796-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Man with glasses and a smile at K5 Recap event.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A736368-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Employees talking at the Channel Pilot Solutions trade fair.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_RBNWLFFRWU_3771-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Conference attendees are listening attentively.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735631-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2258\" height=\"2560\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094348173.MP-Kopie-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Man sits at a booth at a trade show with a robot head in the foreground.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094348173.MP-Kopie-scaled.jpg 2258w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094348173.MP-Kopie-664x753.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094348173.MP-Kopie-1360x1542.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094348173.MP-Kopie-300x340.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094348173.MP-Kopie-11x12.jpg 11w\" sizes=\"(max-width: 2258px) 100vw, 2258px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"1928\" height=\"2560\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094248682.MP_-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Two men talking at Channel Pilot Solutions during the K5 Recap trade fair.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094248682.MP_-scaled.jpg 1928w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094248682.MP_-664x882.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094248682.MP_-1360x1806.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094248682.MP_-300x398.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/PXL_20260624_094248682.MP_-9x12.jpg 9w\" sizes=\"(max-width: 1928px) 100vw, 1928px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2337\" height=\"1741\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735512-1.jpg\" class=\"attachment-full size-full\" alt=\"Attendees at a conference in the large auditorium.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735512-1.jpg 2337w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735512-1-664x495.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735512-1-1360x1013.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735512-1-300x223.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/K5_2026_Vincenzo-Alex-Alex-Media_A735512-1-16x12.jpg 16w\" sizes=\"(max-width: 2337px) 100vw, 2337px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"800\" height=\"1066\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/1782303909075.jpeg\" class=\"attachment-full size-full\" alt=\"Man at Channel Pilot Pro stand at trade show with product data tools.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/1782303909075.jpeg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/1782303909075-664x885.jpeg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/1782303909075-300x400.jpeg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/1782303909075-9x12.jpeg 9w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>                                <\/li>\n                                                                                                                                                                                                                                    <\/ul>\n                <\/div>\n            <\/div>\n                        <div class=\"swiper-controls-wrapper\">\n    <button type=\"button\" aria-label=\"Prevent slide\" class=\"swiper-button-prev\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n    <div class=\"swiper-pagination\"><\/div>\n    <button type=\"button\" aria-label=\"Show next slide\" class=\"swiper-button-next\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n<\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">AI was everywhere \u2013 and yet it was rarely just about features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/channelpilot.com\/en\/product\/artificial-intelligence\/\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/produkt\/kuenstliche-intelligenz\/\">Artificial intelligence<\/a> war <strong>the<\/strong> Megatheme. Admittedly, that's not surprising. What we heard more often, however, and didn't expect: many teams are tired of <strong>specific AI tools for each individual concern<\/strong>. However, not because they lack the desire for innovation. But because <strong>\u201eFeature Pressure\u201c<\/strong> and economic reality are acting at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This increasingly gave us the impression:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI is increasingly seen as <strong>Accelerator<\/strong> expected \u2013 not as an end in itself.<\/li>\n\n\n\n<li>The market is sorting itself out: less \u201ewow,\u201c more \u201ewhat does it really bring \u2013 and how quickly?\u201c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most exciting question was often not, \u201eWhat AI features do you have?\u201c, but rather: <strong>How do we manage to reduce complexity \u2013 and still make speed?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B in Transition: Why Brands Are Reasserting Control on Marketplaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A recurring theme at K5: Many manufacturers and B2B teams are currently taking a very close look at their marketplace listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem:<\/strong> Resellers have been active on marketplaces for years in some cases \u2013 and this often results in various listings with very different data quality. This is difficult for brands because the product presentation quickly becomes fragmented: inconsistent titles, changing images, descriptions that are too brief or outdated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The reaction:<\/strong> Many brands are therefore becoming more active themselves. Not to exclude partners - but to <strong>A clean, consistent product presentation<\/strong> to ensure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The result:<\/strong> Those who have inventories, data structures, and processes under control will be more reliably visible on marketplaces \u2013 and will noticeably save on coordination loops, manual corrections, and rework in everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Quick Check:<\/mark><\/strong> How robust is your product data to ensure your sales on marketplaces run smoothly?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=2\">Get more information<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The most important learning (and perhaps the most reassuring): humanity beats pure technology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many companies are currently caught between two forces: economic pressure and the perceived duty to be AI-ready \u2013 preferably yesterday. However, something became very clear at K5 precisely because of this: technology alone is not enough. Our conclusion therefore remains intentionally simple: <strong>Technology is mandatory. Humanity is differentiation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that's exactly why we at Channel Pilot Solutions focus so much on <a href=\"https:\/\/channelpilot.com\/en\/our-support\/\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/unser-support\/\">Value on personal care<\/a>. With us, you get dedicated points of contact \u2013 from business development to onboarding. A team that knows your shop and your requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn more<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know how we can support you with data quality, marketplaces, and performance, contact us:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=1\">Get in touch<\/a><\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fk5-2026-recap%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fk5-2026-recap%2F\"\n                            class=\"section__social--button section__social--button--twitter\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fk5-2026-recap%2F&#038;title=Recap%3A+So+cool+war+die+K5+2026\"\n                            class=\"section__social--button section__social--button--linkedin\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Share on LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copy link\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The K5 2026 has shown: AI is only a lever if processes are lean and product data is correct. In this recap, you'll read why brands are taking back more control of their marketplace listings \u2013 and how proximity, clarity, and data quality improve visibility and performance.<\/p>","protected":false},"featured_media":4424,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121,122],"ressource-category":[21],"class_list":["post-4490","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","ressource-category-events"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource\/4490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media\/4424"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media?parent=4490"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/visible_languages?post=4490"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource-category?post=4490"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}