{"id":4767,"date":"2026-07-30T15:35:01","date_gmt":"2026-07-30T13:35:01","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4767"},"modified":"2026-09-09T16:08:37","modified_gmt":"2026-09-09T14:08:37","slug":"product-data-optimization-guide","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/produktdaten-optimieren-guide\/","title":{"rendered":"Optimize Product Data: 5 Steps for More Revenue"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident 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fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Optimize Product Data: How to Analyze and Improve Your Product Data<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">In e-commerce, product data is rarely a topic that people&nbsp;<em>gladly<\/em>&nbsp;It makes you think. They are more what you notice when it hurts: when Google Shopping rejects products, a marketplace suddenly demands mandatory attributes, or a bestseller goes live in the wrong color.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\">The good news<\/mark>Product data quality is no longer a mystery. You can measure, manage, and improve it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/angepasste-deutsche-kollegin.png\" alt=\"Optimize product data: Two women working together on a laptop in a modern office.\" class=\"wp-image-4808\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/angepasste-deutsche-kollegin.png 1344w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/angepasste-deutsche-kollegin-664x379.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/angepasste-deutsche-kollegin-300x171.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/angepasste-deutsche-kollegin-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><figcaption class=\"wp-element-caption\">Teamwork in the office: Two women optimizing product data.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In a Nutshell: What Is Product Data?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product data<\/strong>&nbsp;include all the information a system (shop, marketplace, price comparison, advertising platform) needs for a product&nbsp;<strong>to understand, present, and sell<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typical product data types in retail include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Master Data:<\/strong>&nbsp;SKU\/Article Number, GTIN\/EAN, Brand, Product Name, Categories<\/li>\n\n\n\n<li><strong>Content<\/strong>\u2011<strong>Data:<\/strong>&nbsp;Title, Description, Attributes (Color, Material, Size, ...)&nbsp;<\/li>\n\n\n\n<li><strong>Price and Inventory Data:<\/strong>&nbsp;Price, Availability, Delivery Time&nbsp;<\/li>\n\n\n\n<li><strong>Logistics data:<\/strong>&nbsp;Weight, Dimensions, Shipping Class, Dangerous Goods Information&nbsp;<\/li>\n\n\n\n<li><strong>Media data<\/strong>&nbsp;Images, possibly videos&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What's crucial in the end is not,&nbsp;<em>ob<\/em>&nbsp;that you possess this data. Crucially,&nbsp;<strong>how complete, consistent, and channel-ready<\/strong>&nbsp;you play it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why good product data is crucial<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poor product data rarely remains a cosmetic flaw. It usually creates a revenue leak \u2013 or, in the worst case, triggers the emergency stop.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, the topic almost always leads to one of three scenarios:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products are rejected, not listed, or lose visibility.&nbsp;<\/li>\n\n\n\n<li>Potential buyers are taking too long to notice your listing and, when in doubt, will opt for another one.&nbsp;<\/li>\n\n\n\n<li>Variations, prices, or stock levels drift apart, and you pay for it with support tickets, cancellations, and returns.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you know this: You are not alone. And you don't have to solve everything at once. You need a clear order.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: Define Goals and Channels<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you say \u201eOptimize product data,\u201c you must answer:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Which channels are you currently optimizing for?<\/strong>&nbsp;(Google Shopping, Amazon, OTTO, Kaufland, idealo, Affiliate \u2026)&nbsp;<\/li>\n\n\n\n<li><strong>What is the objective?<\/strong>&nbsp;(more visibility, fewer rejections, better conversion, faster updates)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Why this is important: Each channel has its own logic.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Shopping loves&nbsp;<strong>clean identifiers<\/strong>&nbsp;e.g. GTIN), clear titles, correct categories.&nbsp;<\/li>\n\n\n\n<li>Marketplaces often need&nbsp;<strong>Channel-specific mandatory attributes<\/strong>&nbsp;(and punish gaps immediately).&nbsp;<\/li>\n\n\n\n<li>Price comparisons are sensitive to&nbsp;<strong>Price\/Stock<\/strong>\u2011<strong>Currentness<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><strong>Mini<\/strong>\u2011<strong>Rule<\/strong><\/mark><strong>:<\/strong>&nbsp;Without a channel goal, no optimization is truly controllable.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Product Data Analysis - Your Data<\/strong>\u2011<strong>Health Check in 5 Categories<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don't need 80 KPIs. You need five checks you can always repeat.&nbsp;<\/p>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                            <h2 class=\"section-title always-visually-hidden\">\n                    The Data Health Scorecard                 <\/h2>\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-4\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-3\">\n                                Check                             <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-3\">\n                                How you'll recognize it                             <\/th>\n                                                                                <th class=\"col col-3 heading-xxs col-width-3\">\n                                Typical symptoms                             <\/th>\n                                                                                <th class=\"col col-4 heading-xxs col-width-3\">\n                                First antidote                             <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-3\"\n                                    data-label=\"Check \">\n                                                                            Completeness                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"How you&#039;ll recognize it \">\n                                                                            Required fields &amp; core attributes filled in                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Typical symptoms \">\n                                                                            Rejections, poor filterability                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-3\"\n                                    data-label=\"First antidote \">\n                                                                            Blank field filter + Required field rules                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-3\"\n                                    data-label=\"Check \">\n                                                                            Consistency                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"How you&#039;ll recognize it \">\n                                                                            Values are normalized (units, spellings)                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Typical symptoms \">\n                                                                            Duplicates, false variants, false facets                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-3\"\n                                    data-label=\"First antidote \">\n                                                                            Value lists\/Mapping, Normalization                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-3\"\n                                    data-label=\"Check \">\n                                                                            Currentness                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"How you&#039;ll recognize it \">\n                                                                            Price\/stock\/delivery time are current                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Typical symptoms \">\n                                                                            Cancellations, bad reviews, loss of ranking                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-3\"\n                                    data-label=\"First antidote \">\n                                                                            Increase update frequency &amp; monitoring                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-3\"\n                                    data-label=\"Check \">\n                                                                            Channel Compliance                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"How you&#039;ll recognize it \">\n                                                                            Formatting rules, taxonomies, guidelines adhered to                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Typical symptoms \">\n                                                                            \u201eError in feed\u201c, listings offline                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-3\"\n                                    data-label=\"First antidote \">\n                                                                            Channel Rule Set + Pre-Check\/Preview                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-3\"\n                                    data-label=\"Check \">\n                                                                            Performance Relevance                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"How you&#039;ll recognize it \">\n                                                                            Titles\/Attributes Help You Find &amp; Decide                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Typical symptoms \">\n                                                                            Impressions without clicks, clicks without purchases                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-3\"\n                                    data-label=\"First antidote \">\n                                                                            Refine Title\/Attribute based on Search &amp; Filter Logic                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Prioritize what to optimize first<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many teams start by fine-tuning their product data: making the titles a little more appealing, the descriptions a little longer, and touching up a few images. It sounds reasonable, but it doesn&#x27;t do much good if part of your catalog doesn&#x27;t go live at all because of required fields.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you don't get bogged down, this priority logic will help:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Blockers first:<\/strong>&nbsp;Fix everything related to products&nbsp;<em>stops<\/em>&nbsp;\u2014 also rejections, missing mandatory attributes, or incorrect categories. A blocked product provides exactly one thing:&nbsp;<strong>0 Revenue<\/strong>.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Revenue generator afterwards:<\/strong>&nbsp;Subsequently, optimize the products with the greatest leverage:&nbsp;<strong>Peak<\/strong>\u2011<strong>Salesman<\/strong>&nbsp;and articles with high demand or many impressions. Every small improvement has an immediate effect here.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Scaling at the end:<\/strong>&nbsp;When it is clear,&nbsp;<em>what<\/em>&nbsp;works and&nbsp;<em>hello<\/em>&nbsp;When it happens again, you build in rules, normalization, and automation. Then you don't have to manually fix errors all the time.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Practical Introduction<\/mark>:<\/strong>&nbsp;First, take the 50 products that cause the most pain when they're not running cleanly. Start with analysis and fixes there. After that, move on to the next package.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Step 4: Optimize Product Data \u2013 4 Levers with Immediate Impact<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now let&#x27;s get down to business: You don&#x27;t have to make your entire catalog &quot;perfect.&quot; You need four key adjustments that will quickly boost visibility and conversion in almost any setup.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Title: Say What It Is \u2014 The Way People (and Filters) Understand It&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A title isn&#x27;t meant to impress. It&#x27;s meant to&nbsp;<em>classify<\/em>.Ask yourself when writing:&nbsp;<strong>If someone unfamiliar with your product saw it, would they understand what it is in two seconds?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good title provides three building blocks:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product type<\/strong>&nbsp;What is it?&nbsp;<\/li>\n\n\n\n<li><strong>Core characteristic<\/strong>&nbsp;What's the difference?&nbsp;<\/li>\n\n\n\n<li><strong>Variant<\/strong>&nbsp;(for whom\/which variant?)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example (Before\/After):<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Previously:&nbsp;<em>Men&#x27;s Sneakers<\/em>&nbsp;<\/li>\n\n\n\n<li>Afterward:&nbsp;<em>Men&#x27;s Sneakers, White, Leather, Size 42 \u2013 Brand\/Model<\/em>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2) Attributes: Don&#x27;t let synonyms compete with each other&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eOff-white,\u201c \u201eoff-white,\u201c \u201ecream\u201c\u2014people understand these terms. Platforms often don\u2019t. When values are all over the place, it messes up your filters, variants, and sometimes even your listings. You\u2019ll see this later as \u201estrange\u201c data quality\u2014but the root cause lies earlier: in a lack of normalization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here&#x27;s how to stabilize it:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define&nbsp;<strong>Value Lists<\/strong>&nbsp;(Color, material, size \u2026)&nbsp;<\/li>\n\n\n\n<li>Consistently open the folder&nbsp;<strong>one<\/strong>&nbsp;Spelling&nbsp;<\/li>\n\n\n\n<li>Regularly check for outliers (new supplier values, typos, special cases)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3) Variant logic: This determines how successfully the checkout process goes&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Variant errors seem harmless (\u201ejust one size is missing\u201c). In practice, they cost money: because customers click first, then encounter an error.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep these three points in mind:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clean Parent\/Child<\/strong>\u2011<strong>Structure<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>unique variant attributes<\/strong>&nbsp;(Color\/Size etc.)&nbsp;<\/li>\n\n\n\n<li><strong>No empty variants<\/strong>&nbsp;(Sizes\/Colors out of stock, no image, no price)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4) Images: A single image is a ticket to entry. A set is a selling point.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many platforms work in a brutally simple way: No picture, no trust\u2014no trust, no purchase.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Minimum:<\/strong>&nbsp;1 strong main image, clear, without any ambiguity&nbsp;<\/li>\n\n\n\n<li><strong>Better:<\/strong>&nbsp;5\u20138 images showing usage, details, and context&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you have to choose:&nbsp;<strong>I&#x27;d rather have fewer products with good photos than a lot of products with shaky images.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Step 5: Continuously manage and maintain product data<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMaintaining product data\u201c sounds like a tedious task. In reality, however, proper organization is key to data quality. E-commerce teams need clear lines of responsibility. Otherwise, everything ends up with the&nbsp;<a href=\"https:\/\/channelpilot.com\/en\/resources\/marketplace-management-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace Manager<\/a>&nbsp;\u2013 and that person is then supposed to fix errors, update data, salvage listings, and \u201ejust quickly\u201c launch a new channel\u2014all at the same time. Better: Separate and clearly define responsibilities.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E<\/strong>\u2011<strong>Commerce\/Shop Team:<\/strong>&nbsp;Categories, listings, channel-related requirements&nbsp;<\/li>\n\n\n\n<li><strong>Shopping\/Product:<\/strong>&nbsp;Master Data, Supplier Data, GTIN\/MPN&nbsp;<\/li>\n\n\n\n<li><strong>Marketing\/Content:<\/strong>&nbsp;Title, Text, Media&nbsp;<\/li>\n\n\n\n<li><strong>Operations:<\/strong>&nbsp;File, Delivery Time, Returns Logic&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The routine that really works:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>weekly<\/strong>&nbsp;Blocker\/Error Rate, Rejections, Timeliness (Price\/Stock)&nbsp;<\/li>\n\n\n\n<li><strong>monthly<\/strong>&nbsp;Attribute Coverage per channel, Title quality for top sellers, Image coverage&nbsp;<\/li>\n\n\n\n<li><strong>quarterly:<\/strong>&nbsp;Taxonomy Review, New Mandatory Attributes, New Channels&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Consistency is key<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product data is rarely \u201efinished.\u201c It remains a system: You measure gaps, close them, maintain quality, and thus protect visibility and revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is exactly what supports you\u00a0<strong>Channel Pilot Pro<\/strong>: You can view product data\u00a0<strong>AI<\/strong>\u2011<strong>supported<\/strong>\u00a0optimize and build rules faster: for example with the\u00a0<strong>AI Formula Generator<\/strong>.If you want to see what that looks like in practice: At renowned companies like\u00a0<strong>Douglas<\/strong>\u00a0is the approach already proven. Click here for\u00a0<a href=\"https:\/\/channelpilot.com\/en\/resources\/douglas-16-million-products-product-data-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Case Study<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or schedule your personal consultation appointment now and let us show you the AI Formula Generator in real time \u2013 with your data.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\">Schedule a demo&nbsp;<\/a><\/div>\n<\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                    <p class=\"section__info--pretitle pretitle\">FAQ<\/p>\n                                                    <h2 class=\"section__info--title heading-s\">The most important questions about product data<\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6adc7696e3440\" aria-controls=\"panel-6adc7696e3441\">\n                                            <span class=\"section__content--category__item--button__text\">What is product data?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6adc7696e3441\" aria-labelledby=\"accordion-6adc7696e3440\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW242531412 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242531412 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Product data is all the information a system needs to correctly display and sell products\u2014for example, title, attributes, price, inventory, and images.<\/span><\/span><span class=\"EOP Selected SCXW242531412 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6adc7696e3440\" aria-controls=\"panel-6adc7696e3441\">\n                                            <span class=\"section__content--category__item--button__text\">How do I perform a product data analysis?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6adc7696e3441\" aria-labelledby=\"accordion-6adc7696e3440\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW203765421 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Start with a&nbsp;<\/span><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Data<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed CommentHighlightRest SCXW203765421 BCX0\">\u2011<\/span><span class=\"TextRun SCXW203765421 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Health<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;Check<\/span><span class=\"NormalTextRun CommentHighlightPipeRest SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Completeness, consistency, currency,&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Channel<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW203765421 BCX0\">\u2011<\/span><span class=\"TextRun SCXW203765421 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Compliance<\/span><span class=\"NormalTextRun SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;and&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Performance<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW203765421 BCX0\">\u2011<\/span><span class=\"TextRun SCXW203765421 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Relevance<\/span><span class=\"NormalTextRun SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">. After that, you prioritize blockers and&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Peak<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW203765421 BCX0\">\u2011<\/span><span class=\"TextRun SCXW203765421 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Salesman<\/span><span class=\"NormalTextRun SCXW203765421 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"EOP Selected SCXW203765421 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6adc7696e3440\" aria-controls=\"panel-6adc7696e3441\">\n                                            <span class=\"section__content--category__item--button__text\">How can I optimize product data?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6adc7696e3441\" aria-labelledby=\"accordion-6adc7696e3440\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW70867609 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70867609 BCX0\" data-ccp-parastyle=\"Normal (Web)\">First, optimize required fields and channel-specific attributes, then titles, variants, and images. Normalization, rules, and monitoring ensure consistency.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fproduktdaten-optimieren-guide%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            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