{"id":4787,"date":"2021-02-24T15:11:00","date_gmt":"2021-02-24T14:11:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4787"},"modified":"2026-08-05T21:42:46","modified_gmt":"2026-08-05T19:42:46","slug":"successfully-shaping-product-experiences","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/produkterlebnisse-erfolgreich-gestalten\/","title":{"rendered":"Designing successful product experiences"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2021-02-24\" class=\"section__content--date\">\n                24.02.2021            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copy link\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How to create product experiences that delight customers<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">A product can be capable of a lot and still be annoying. It happens all the time. Why? Because the user experience feels clunky, because you have to think too much, or because you are left on your own at the exact moment things get stuck. A good product experience does the opposite: It guides, explains, reassures\u2014and gets customers quickly to where they want to go.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you get concrete levers that you can check immediately. No empty promises, no wordplay.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2021\/02\/shopping-mall-shopping-bags-landscape.png\" alt=\"Joyful woman shopping at the mall with shopping bags.\" class=\"wp-image-4798\" style=\"width:784px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2021\/02\/shopping-mall-shopping-bags-landscape.png 1344w, https:\/\/channelpilot.com\/wp-content\/uploads\/2021\/02\/shopping-mall-shopping-bags-landscape-664x379.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2021\/02\/shopping-mall-shopping-bags-landscape-300x171.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2021\/02\/shopping-mall-shopping-bags-landscape-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>In short: What is a product experience?<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The product experience is everything that customers perceive while using it: from the first impression and ease of use to error messages, speed, and the small details in between. And yes, this has direct consequences: those who feel secure stay longer, try out more, and return.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Rule of thumb:<\/mark><\/strong>&nbsp;A strong product experience makes usage feel \u201eeasy\u201c\u2014even with complex tasks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>1) Start with the situation: What do customers really want to achieve?<\/strong>&nbsp;<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you tweak features, ask yourself three questions. They are simple, but they hit the nail on the head:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who uses the product \u2013 beginner, professional, both?&nbsp;<\/li>\n\n\n\n<li>What situation are the people in: time pressure, routine, stress?&nbsp;<\/li>\n\n\n\n<li>What should the final result be \u2013 in one sentence?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you are clear on that, you will immediately recognize which steps are redundant. You will also see where your language is off or where you are missing information that customers urgently need.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>2) Make the first 5 minutes brutally simple<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first few minutes determine whether someone stays or gets annoyed and leaves. That has nothing to do with \u201eno patience,\u201c but rather with everyday life: nobody wants to click through a bunch of stuff before anything even happens.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What works well here:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a clear starting point instead of ten equivalent options&nbsp;<\/li>\n\n\n\n<li>an example that you can try out immediately (instead of an empty space)&nbsp;<\/li>\n\n\n\n<li>brief hints right where they belong, not buried in the help center&nbsp;<\/li>\n\n\n\n<li>Visible progress: \u201eYou\u2019ll be done in no time.\u201c&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And please no setup process that feels like a tax form. Let customers achieve something quickly \u2013 after that, they are much more willing to configure more.&nbsp;<\/p>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"container\">\n        <div class=\"section__body\">\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>3) Fewer clicks, fewer decisions \u2013 but more leadership<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many products feel complicated because they demand too much at once. Too many options, too many terms, too many paths to the same goal. That is tiring.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good simplification looks like this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eliminating duplicate paths: one goal, a clean process&nbsp;<\/li>\n\n\n\n<li>set reasonable standards that work for most people&nbsp;<\/li>\n\n\n\n<li>use terms that customers would actually use&nbsp;<\/li>\n\n\n\n<li>shorten recurring tasks (templates, batch actions, remember last selection)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead and ask yourself directly:&nbsp;<strong>Which decision really needs to belong to the customers - and which ones can we take off their hands?<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>4) Error messages are not a minor detail (they determine trust)<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mistakes happen. Sure. The question is: What does a mistake feel like \u2013 like a slap in the face or like a short detour with a signpost?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A helpful error message:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>state clearly what happened&nbsp;<\/li>\n\n\n\n<li>explains the reason (if possible)&nbsp;<\/li>\n\n\n\n<li>shows the next step&nbsp;<\/li>\n\n\n\n<li>remain friendly and specific&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Weak is \u201eAn error has occurred.\u201c Strong is: \u201eImport stopped: Field&nbsp;<em>Brand<\/em>&nbsp;missing in 23 articles. Add them or skip these articles.\u201c&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers do not want to be lectured. They want to solve it and move on.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>5) Show what is happening right now \u2013 otherwise everything feels broken<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Waiting times cannot always be prevented. Uncertainty can.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To prevent anything from feeling \u201esagging\u201c, the following helps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>understandable status displays (\u201eprocessing\u201c, \u201ecompleted\u201c, \u201efailed because ...\u201c)<\/li>\n\n\n\n<li>Loading instructions that feel honest&nbsp;<\/li>\n\n\n\n<li>clear information on what happens next&nbsp;<\/li>\n\n\n\n<li>at best: being able to continue working instead of being blocked&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When customers understand what is going on, the mood remains stable. That is worth its weight in gold.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>6) One wow moment is enough \u2013 but it has to hit the mark!<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A strong moment leaves a lasting impression, no question. Still, when small effects are flashing everywhere, it quickly starts to look like decoration. You are better off doing&nbsp;<strong>one<\/strong>&nbsp;Point spot on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples that customers really celebrate:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a preview that immediately shows what the final result will look like<\/li>\n\n\n\n<li>a search\/filtering that hits the nail on the head&nbsp;<\/li>\n\n\n\n<li>a brief summary at the end: \u201eWhat has changed \u2013 what this means for you\u201c&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A good wow moment doesn't feel like a show. It feels like \u201eFinally!\u201c.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>7) Getting feedback without making a big deal out of it<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don't need a massive study. You need the biggest frictions \u2013 and you'll often find those faster than you think.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good sources:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Support tickets: What keeps coming back?&nbsp;<\/li>\n\n\n\n<li>short conversations with 5\u20137 customers: Where do they stumble, where is it going well?&nbsp;<\/li>\n\n\n\n<li>Process drop-offs: Where do people bail out?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then you work in clean steps: improve one thing, observe, next thing. That will get you further than a big \u201eall-new\u201c campaign that is never finished.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Conclusion<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers are thrilled by a product experience when it is clear, leads to results quickly, and feels reliable \u2013 especially when something doesn't work right away. Clear the biggest stumbling blocks out of the way, make the first few minutes easy, and create just one moment that truly hits the mark.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you tell me whether the article is more for&nbsp;<strong>B2B software<\/strong>,&nbsp;<strong>E<\/strong>\u2011<strong>Commerce<\/strong>&nbsp;or&nbsp;<strong>Apps<\/strong>&nbsp;The plan is to adapt examples and phrasing even closer to your context.&nbsp;&nbsp;<\/p>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">FAQ: Frequently asked questions about the product experience<\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af665e6538e9\" aria-controls=\"panel-6af665e6538ea\">\n                                            <span class=\"section__content--category__item--button__text\">What is the fastest lever for a better product experience?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af665e6538ea\" aria-labelledby=\"accordion-6af665e6538e9\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW128019704 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128019704 BCX0\">A clear start and a quick initial success. If&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW128019704 BCX0\">Customers<\/span><span class=\"NormalTextRun SCXW128019704 BCX0\">&nbsp;realizing early on that it helps them, they stick with it.<\/span><\/span><span class=\"EOP Selected SCXW128019704 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af665e6538e9\" aria-controls=\"panel-6af665e6538ea\">\n                                            <span class=\"section__content--category__item--button__text\">What all is part of the product experience?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af665e6538ea\" aria-labelledby=\"accordion-6af665e6538e9\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW88580255 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88580255 BCX0\">Everything that&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW88580255 BCX0\">Customers<\/span><span class=\"NormalTextRun SCXW88580255 BCX0\">&nbsp;perception: operation, pace, texts, error handling, consistency, help functions, handovers to support.<\/span><\/span><span class=\"EOP Selected SCXW88580255 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af665e6538e9\" aria-controls=\"panel-6af665e6538ea\">\n                                            <span class=\"section__content--category__item--button__text\">How do I start when I lack resources?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af665e6538ea\" aria-labelledby=\"accordion-6af665e6538e9\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW127901562 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127901562 BCX0\">Take the three most common support issues, solve them visibly and cleanly. That often brings immediate relief and fewer tickets.<\/span><\/span><span class=\"EOP Selected SCXW127901562 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fprodukterlebnisse-erfolgreich-gestalten%2F\"\n               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