{"id":4819,"date":"2026-08-06T12:00:00","date_gmt":"2026-08-06T10:00:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4819"},"modified":"2026-09-09T16:07:40","modified_gmt":"2026-09-09T14:07:40","slug":"digital-product-passport","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/digitaler-produktpass\/","title":{"rendered":"Digital Product Passport: Mandatory or sales driver?\u00a0"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident 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                      <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Digital Product Passport: What the DPP means for online retail \u2013 obligations, deadlines, examples, and revenue drivers<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Digital Product Passport<\/strong>&nbsp;is a&nbsp;<strong>structured data set<\/strong>&nbsp;to a product. It bundles information such as material composition, origin, reparability, or disposal and makes it accessible via a unique product identifier, often via a QR code.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That the EU is serious about the product passport has been foreseeable for years: the DPP is designed as a building block for greater transparency and a circular economy, and it is not rolling out all at once, but rather step by step, specific to each product group.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For e-commerce, this means two things: First, the DPP is moving closer to market access as a regulatory instrument. Second, it turns product data, which has to be maintained anyway, into a lever for visibility, conversion, and customer loyalty.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/08\/digital_product_passport_hero_bold.png\" alt=\"Digital product passport in hand with EU flag and stars.\" class=\"wp-image-4820\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/08\/digital_product_passport_hero_bold.png 1344w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/08\/digital_product_passport_hero_bold-664x379.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/08\/digital_product_passport_hero_bold-300x171.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/08\/digital_product_passport_hero_bold-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Brief definition: What is a digital product passport?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<strong>digital product passport<\/strong>&nbsp;describes a&nbsp;<strong>machine-readable product identity<\/strong>&nbsp;with structured data that can be used along the product life cycle. It is aimed at consumers, but at the same time at repair shops, authorities, and actors in waste management.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typical contents are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Material and ingredient information&nbsp;<\/li>\n\n\n\n<li>Information on origin and production, depending on the product group&nbsp;<\/li>\n\n\n\n<li>Information on repair, spare parts, and proper disposal&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who wants to use the DPP effectively in retail should ask themselves an uncomfortable question early on: Are this data cleanly structured, or is it scattered across files, free-text fields, and supplier emails?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the DPP is part of the circular economy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The product passport follows the logic of the circular economy. Data accompanies a product from raw material extraction, manufacturing, and trade through to use, repair, and disposal; exactly like that&nbsp;<a href=\"https:\/\/www.bundesumweltministerium.de\/umweltpolitische-digitalagenda\/so-funktioniert\" target=\"_blank\" rel=\"noreferrer noopener\">does the Federal Environment Ministry describe the roles in the product life cycle<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s in it for retailers? Very concretely: information that previously vanished into folders can later be retrieved in a targeted manner. For recyclers, material composition matters; repair shops need spare parts information. Retailers, in turn, must deliver consistent, cross-channel product truth, otherwise the presentation falls apart.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Product Passport: when is it mandatory?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone looking for a single date almost inevitably ends up with half-truths. Because the rollout in the EU&nbsp;<strong>step by step<\/strong>&nbsp;and depends on&nbsp;<strong>delegated acts per product group<\/strong>&nbsp;ab.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What can be cleanly deduced from various sources:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The dates often refer to the entry into force of delegated acts; the DPP will then become binding 18 months after their entry into force at the earliest.&nbsp;<\/li>\n\n\n\n<li>In many overview texts, 2027 appears as the first major wave. However, rely on this only as a guideline: what remains decisive is when a delegated act applies to your product group and what transition period is specified there.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For e-commerce teams, this results in a clear course of action: Do not wait for the perfect deadline. Instead, build valid data and process capabilities, because you will need them in any case.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Product Passport: for which products does the DPP apply?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The obligation depends on the respective product group; blanket statements fall short. In practice, however, product ranges can be prioritized because certain categories are more frequently mentioned as early candidates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple grid helps with internal planning:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Early candidates<\/strong>&nbsp;(high regulatory proximity, high visibility in debates): batteries as a prominent example.&nbsp;<\/li>\n\n\n\n<li><strong>Probable candidates<\/strong>Textiles and fashion, electronics, furniture, construction products.&nbsp;<\/li>\n\n\n\n<li><strong>Later candidates<\/strong>Categories whose specific rules will be worked out later.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you are selling in parallel across multiple EU markets, it is worth taking a second look: which channels already demand particularly structured attributes that will later reappear in DPP fields?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the DPP unlocks revenue potential in e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In commerce, the Digital Product Pass often feels like an obligation that gets dumped on the specialized department. That is risky. Because anyone who treats the DPP purely as a compliance task is leaving economic impacts to chance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product data drives revenue. Not as a slogan, but as a mechanism: complete, consistent attributes determine whether an item appears in filters, whether customers understand it, and whether returns decrease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concrete Sales Potential with the DPP: 7 Levers for E-Commerce<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion increases when facts remove purchase doubts&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DPP data can be displayed in shops and on marketplaces in such a way that it appears as verified information. A clear material composition, traceable origin data, or repair instructions shorten the decision-making time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Filter visibility on marketplaces depends on attributes&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many search processes on marketplaces begin as a filtering journey. If material, certification, or energy efficiency are missing, the product disappears from the selection. DPP structures force precisely this attribute discipline.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Returns decrease when attributes are described precisely and consistently&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion, furniture, and cosmetics do not forgive inaccurate information. Those who accurately manage fits, materials, surfaces, or ingredients reduce broken expectations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Internationalization becomes more predictable when one product truth dominates&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An EU-wide rollout rewards retailers who centrally maintain information and translate it cleanly. Those who maintain their own \u201etruth\u201c per country pay double.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Market access tips when mandatory fields grow&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today, \u201eonly\u201c attributes are often missing. Tomorrow, a channel will block a listing because requirements are increasing. DPP-readiness has a pragmatic purpose here: data gaps appear early and can be closed before revenue collapses.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) Product data also fuels advertising, provided it arrives structured&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For product ads, it matters how cleanly feeds transport information. Rich, consistent fields improve the starting position in shopping and retail media setups.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7) A new touchpoint is created after the purchase&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Care instructions, repair information, or spare parts pathways reduce support effort and strengthen customer relationships. The DPP provides the raw data for this.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples: How the Digital Product Passport could impact each industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Which data is ultimately mandatory depends on the product group. For retail, looking ahead is still worthwhile: You can already determine today which information you will cleanly maintain and to what depth, so that it arrives reliably in the shop and across your channels.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"665\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-18.jpg\" alt=\"Colorful sweatshirts hang on a clothes rack.\" class=\"wp-image-3116\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-18.jpg 996w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-18-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-18-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-18-652x436.jpg 652w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Digital Product Passport in the fashion industry&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In fashion, the level of detail is often decisive. When fiber composition, origin, and care instructions are consistently available, customers find the right item faster. At the same time, the likelihood of returns decreases because fewer expectations fall flat.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Product Passport in the furniture industry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Furniture purchases rarely fail because of prices, but rather due to uncertainty. Material mix, surface treatment, repairability, and spare parts information provide orientation; especially with high-priced items, exactly that can make all the difference.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Product Passport in the toy industry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here, trust counts immediately. Material and fabric details as well as safety instructions help with the purchasing decision and reduce follow-up questions. For you as a merchant, the practical side effect is that compliance issues can be proven faster.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital product passport in cosmetics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmetics thrives on clarity. When ingredients, origin, and packaging information are structured, consulting becomes more precise and support is relieved. This reduces friction, especially with sensitive product questions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital product passport in the food industry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Food products often follow their own rules. Nevertheless, origin transparency acts as a strong signal, especially for brands that sell based on quality. In special cases, traceability also helps to accelerate processes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation in retail: DPP readiness in three steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many teams waste time because they work on everything in parallel. A clear sequence is better. In practice, three steps are enough to cleanly build DPP readiness.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Clarify impact and data gaps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Determine which product groups and markets you are prioritizing. Then, objectively assess which DPP-relevant information is already available in a structured format and what is still locked in files, supplier portals, or free text.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Tighten data flow and responsibilities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define a reliable \u201esource of truth\u201c for the fields. Establish roles: Who provides data, who checks it, who approves it? Standardized supplier templates and validations belong here, otherwise you are just importing the errors right along with it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Secure channel export and measure data quality<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Build mapping rules per channel, test exports, and monitor rejection reasons. If you continuously measure field completeness and error rates, you will see early on where revenue is at risk and where you need to make adjustments.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Channel Pilot Pro is applied in practice\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Pro supports you in achieving this DPP readiness: you consolidate product data from multiple sources, optimize attributes according to channel rules, detect errors early, and stabilize the delivery to your shop, marketplaces, and feeds. This sounds unspectacular, but has a direct impact on revenue and margin as soon as your product range and number of channels grow.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=1\"><strong>Book a demo appointment now<\/strong><\/a><\/div>\n<\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                    <p class=\"section__info--pretitle pretitle\">FAQ<\/p>\n                                                    <h2 class=\"section__info--title heading-s\">Frequently Asked Questions about the Digital Product Passport (DPP) <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6add10e8cdf0b\" aria-controls=\"panel-6add10e8cdf0c\">\n                                            <span class=\"section__content--category__item--button__text\">EU Digital Product Passport: What are the legal requirements?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6add10e8cdf0c\" aria-labelledby=\"accordion-6add10e8cdf0b\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW170814529 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170814529 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The digital product passport depends on EU regulations, which are specified for each product group. Crucial are requirements regarding the content, structure, accessibility, and updating of the data.&nbsp;<\/span><span class=\"NormalTextRun SCXW170814529 BCX0\" data-ccp-parastyle=\"Normal (Web)\">I'm<\/span><span class=\"NormalTextRun SCXW170814529 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;Commerce counts above all: mandatory fields and proofs must arrive consistently in the shop, marketplaces, and feeds.<\/span><\/span><span class=\"EOP Selected SCXW170814529 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6add10e8cdf0b\" aria-controls=\"panel-6add10e8cdf0c\">\n                                            <span class=\"section__content--category__item--button__text\">What information must be included in the digital product passport?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6add10e8cdf0c\" aria-labelledby=\"accordion-6add10e8cdf0b\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW263871939 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW263871939 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Which fields are mandatory is decided by the respective product group. Typical examples include details on components, materials, and ingredients, as well as information that supports repair, reuse, and proper disposal.&nbsp;<\/span><\/span><span class=\"EOP Selected SCXW263871939 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6add10e8cdf0b\" aria-controls=\"panel-6add10e8cdf0c\">\n                                            <span class=\"section__content--category__item--button__text\">How can a digital product passport make the supply chain more transparent?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6add10e8cdf0c\" aria-labelledby=\"accordion-6add10e8cdf0b\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW167795757 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167795757 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The passport forces the structured collection of product information and makes it available via defined interfaces. This makes it more traceable which materials and components are in the product and where they come from. If suppliers deliver data in a standardized way, coordination effort decreases and discrepancies are noticed earlier.<\/span><\/span><span class=\"EOP Selected SCXW167795757 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6add10e8cdf0b\" aria-controls=\"panel-6add10e8cdf0c\">\n                                            <span class=\"section__content--category__item--button__text\">How secure are digital product passports against tampering?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6add10e8cdf0c\" aria-labelledby=\"accordion-6add10e8cdf0b\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW34186953 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW34186953 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Security depends on the implementation: identifiers, access rights, logging, and data sources must be designed so that changes remain traceable. For you, it is crucial which data you are personally responsible for and how you identify inconsistencies early before they become visible in channels or in the pass.<\/span><\/span><span class=\"EOP Selected SCXW34186953 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6add10e8cdf0b\" aria-controls=\"panel-6add10e8cdf0c\">\n                                            <span class=\"section__content--category__item--button__text\">What benefits does a digital product passport offer to companies?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6add10e8cdf0c\" aria-labelledby=\"accordion-6add10e8cdf0b\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW125500661 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125500661 BCX0\" data-ccp-parastyle=\"Normal (Web)\">For companies, the passport creates clarity regarding product data and supply chain dependencies. Those who structure data reduce inquiries, accelerate auditing processes, and can better display information in online stores, marketplaces, and feeds. In retail, added value often arises through data quality: better discoverability and more stable operations.<\/span><\/span><span class=\"EOP Selected SCXW125500661 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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                      <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The DPP is coming to the EU step by step. Learn what is behind it, which products are affected, and how you can use product data for better filter visibility, fewer returns, and more sales. <\/p>","protected":false},"featured_media":4820,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122,123,124],"ressource-category":[17],"class_list":["post-4819","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource\/4819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media\/4820"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media?parent=4819"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/visible_languages?post=4819"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource-category?post=4819"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}