{"id":5173,"date":"2026-09-21T16:08:14","date_gmt":"2026-09-21T14:08:14","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5173"},"modified":"2026-09-21T16:36:45","modified_gmt":"2026-09-21T14:36:45","slug":"whitepaper-more-value-per-click-3","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/whitepaper-mehr-wert-pro-klick\/","title":{"rendered":"How marketing and e-commerce teams increase value per click"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-09-21\" class=\"section__content--date\">\n                21.09.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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Getting more value out of every click does.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Pouring more budget into paid reach worked for a long time \u2013 but not anymore. Rising CPCs with a constant conversion rate mean every euro of revenue is more expensive to acquire than last year. And the usual reflexes \u2013 more budget, more discounts \u2013 exacerbate the problem instead of solving it: they deepen the dependence on paid reach and squeeze margins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our new white paper, together with Insider One, we tackle this exact issue and introduce a metric that finally brings together CPC, ROAS, and CPO: the Value per Click (VPC). Using three concrete levers, we show you how to systematically increase it within your team:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Generating the right demand \u2013 through marketable product data and the appropriate channel and target audience selection<br>\u2022 Turning visits into purchases \u2013 with personalized experiences along the customer journey<br>\u2022 Turning a purchase into a relationship \u2013 through event-driven journeys instead of rigid campaign plans<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, you will receive two ready-to-use practical assets \u2013 the Listing Readiness Check and the Intent Matrix \u2013 as well as an outlook on how predictive and agentic AI will automate the efficiency cycle in the future.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" 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