{"id":5177,"date":"2026-09-21T16:05:41","date_gmt":"2026-09-21T14:05:41","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5177"},"modified":"2026-09-21T16:12:54","modified_gmt":"2026-09-21T14:12:54","slug":"white-paper-more-value-per-click","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/whitepaper-more-value-per-click\/","title":{"rendered":"Learn more about Cost per Click"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-09-21\" class=\"section__content--date\">\n                21.09.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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Getting more value from every click does.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Investing more budget in paid reach worked for a long time \u2013 but it no longer does. Rising CPCs combined with stagnant conversion rates mean that every euro of revenue is more expensive to acquire than it was the year before. And the usual reactions \u2013 more budget, bigger discounts \u2013 only make the problem worse instead of solving it: They deepen your dependence on paid reach and put pressure on your margins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our new whitepaper, we tackle this challenge together with Insider One and introduce a metric that brings CPC, ROAS and CPO together at last: Value per Click (VPC). Using concrete examples from the field, we show you how to systematically increase VPC within your team:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Generate the right demand \u2013 with market-ready product data and the right channel and audience selection<br>\u2022 Turn visits into purchases \u2013 with personalised experiences throughout the customer journey<br>\u2022 Turn purchases into relationships \u2013 with event-triggered journeys instead of rigid campaign schedules<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You will also receive two practical assets that you can use immediately: the Listing Readiness Check and the Intent Matrix . Plus, you will get an insight into how predictive and agentic AI will automate the efficiency cycle in the future.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"1303\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-1360x1303.png\" alt=\"Print version of the whitepaper &#039;More Value per Click&#039; by Channel Pilot Solutions.\" class=\"wp-image-5175 size-full\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-1360x1303.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-664x636.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-300x287.png 300w, 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