{"id":5274,"date":"2026-10-02T13:21:11","date_gmt":"2026-10-02T11:21:11","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5274"},"modified":"2026-10-28T09:34:34","modified_gmt":"2026-10-28T08:34:34","slug":"channel-pilot-day-e-commerce-presentations","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/channel-pilot-day-e-commerce-vortraege\/","title":{"rendered":"Channel Pilot Day: E-commerce trends and best practices"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png\" class=\"attachment-full size-full\" alt=\"A woman with glasses and a dark sweater smiles friendly at the camera.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Christina<\/p>\n            <time datetime=\"2026-10-02\" class=\"section__content--date\">\n                02.10.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                       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                              <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>Channel Pilot Day: E-commerce trends and best practices<\/em> Practices <\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Channel Pilot Day is the e-commerce conference of Channel Pilot Solutions. In previous editions, industry experts, retailers, platforms, and agencies have shared their experiences and best practices around online commerce. The recordings provide insights into topics such as multichannel marketing, marketplaces, product data, online advertising, internationalization, and pricing strategies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you\u2019ll find selected talks from the past Channel Pilot Days \u2013 for you to look at, think about, and apply in your own e-commerce daily routine.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"860\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual.jpg\" alt=\"Channel Pilot Solutions event with presentations and discussions.\" class=\"wp-image-5280\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual-664x420.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual-300x190.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual-18x12.jpg 18w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><figcaption class=\"wp-element-caption\">Live recording of the Channel Pilot Day at the Channel Pilot Solutions studio.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Knowledge from the industry \u2013 concrete and practical&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Channel Pilot Day brings together different perspectives from the e-commerce industry: from platforms and agencies to brands and retailers. The focus is not on abstract future visions, but on questions that e-commerce teams are working on in concrete terms: How can new sales channels be explored? What makes product data more powerful for marketplaces and advertising? And what strategies help to sell successfully in international markets?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The expenses also reflect the development of digital commerce. In 2023, the free virtual conference focused on, among other things, multichannel marketing, internationalization, pricing strategies, and best practices of successful companies. In 2024, Channel Pilot Day was held for the sixth time. For the first time, sessions were also broadcasted from a specially equipped studio in the Hamburg office. Nearly 900 registrations and ten speakers from YouTube, Salesforce, Galaxus, OnMaCon, and The Platform Group made the event a special meeting point for the industry.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Topics from the previous lectures&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The records cover a wide range of e-commerce topics. These include, among others:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketplaces and multichannel:<\/strong>&nbsp;Strategically use distribution channels and leverage&nbsp;<a href=\"https:\/\/channelpilot.com\/en\/product\/marketplace-integrations\/\" target=\"_blank\" rel=\"noopener\">Marketplace integrations<\/a>&nbsp;Open up new sales channels&nbsp;<\/li>\n\n\n\n<li><strong>Product data and feeds:<\/strong>&nbsp;<a href=\"https:\/\/channelpilot.com\/en\/product\/product-data-optimisation\/\" target=\"_blank\" rel=\"noopener\">Optimize product data<\/a>&nbsp;and prepare for different channels&nbsp;<\/li>\n\n\n\n<li><strong>Online advertising and performance marketing:<\/strong>&nbsp;Shopping Ads, Amazon Advertising, Social Commerce and&nbsp;<a href=\"https:\/\/channelpilot.com\/en\/product\/performance-optimisation\/\" target=\"_blank\" rel=\"noopener\">Performance Optimisation<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Internationalization:<\/strong>&nbsp;Open up new markets and take advantage of country-specific opportunities&nbsp;<\/li>\n\n\n\n<li><strong>Prices and competition:<\/strong>&nbsp;Price strategies, competitive monitoring and&nbsp;<a href=\"https:\/\/channelpilot.com\/en\/product\/dynamic-pricing-software\/\" target=\"_blank\" rel=\"noopener\">Dynamic Pricing<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Best practices from companies:<\/strong>&nbsp;Concrete experiences, approaches and lessons learned from practice&nbsp;<\/li>\n\n\n\n<li><strong>New technologies:<\/strong>&nbsp;among other things, AI-supported content creation and digital customer experiences&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Companies and partners from the Channel Pilot Days&nbsp;<\/h2>\n\n\n\n<section class=\"align wp-block-lb-slider-logo\">\n    <div class=\"container\">\n                    <h2 class=\"always-visually-hidden\">\n                Heading            <\/h2>\n                <div class=\"section-body\">\n                            <p class=\"section-description copy-m\">\n                    Trusted by leading online retailers                <\/p>\n                                                                    <div class=\"js-logo-slider\">\n                    <ul class=\"logos swiper-wrapper\">\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/youtube.png\" class=\"attachment-full size-full\" alt=\"Innovative YouTube logo with red background and white lettering, modern design.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/youtube.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/youtube-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/googleShopping.png\" class=\"attachment-full size-full\" alt=\"Innovative Google logo with colorful letters on a white background.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/googleShopping.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/googleShopping-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Galaxus.png\" class=\"attachment-full size-full\" alt=\"Galaxus Logo on a black background, clear and professional.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/TikTok-Shop.png\" class=\"attachment-full size-full\" alt=\"TikTok Shop logo on a dark background, modern design.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/pinterest.png\" class=\"attachment-full size-full\" alt=\"Innovative Pinterest logo on a white background, symbolizing creative inspiration and social media.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/pinterest.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/pinterest-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Douglas.png\" class=\"attachment-full size-full\" alt=\"Modern cosmetic design with Douglas logo on a black background.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/OnMaCon.png\" class=\"attachment-full size-full\" alt=\"Innovative team at work in a modern office, with a focus on collaboration and creativity.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/OnMaCon.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/OnMaCon-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/facebook.png\" class=\"attachment-full size-full\" alt=\"Innovative social media logo with Facebook icon on a white background.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/facebook.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/facebook-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"261\" height=\"261\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/idealo.png\" class=\"attachment-full size-full\" alt=\"Innovative Idealo logo with blue lettering and an orange line on a white background.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/OTTO.png\" class=\"attachment-full size-full\" alt=\"Otto Market logo on a pink background, clear and recognizable.\" \/>                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Selected lectures for viewing&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following eight recordings offer different perspectives on current e-commerce and digital marketing topics. For each video, you\u2019ll find a brief overview to help you immediately see what questions the presentation covers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube: <mark class=\"highlighted\">Future of Video<\/mark> \u2013 Trends and advertising innovations powered by Google AI&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Pr\u00e4kelt from YouTube provides insights into trends in video and advertising as well as the possibilities of Google AI. The presentation highlights developments and advertising formats that may be relevant for their video strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Galaxus: Successful on marketplaces \u2013 Your expansion into the Swiss market&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Luise Dalhoff from Galaxus shares practical insights into selling on the Swiss marketplace. The presentation is particularly interesting for retailers who want to open up the Swiss market and expand their marketplace strategy internationally.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iVGlrVG9rIC0gV28gTWFya2VuIHp1IENyZWF0b3IqSW5uZW4gd2VyZGVuISIgd2lkdGg9IjUwMCIgaGVpZ2h0PSIyODEiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvdnVpdWc2aVR0Zms\/ZmVhdHVyZT1vZW1iZWQmcmVsPTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How can brands appear as creators on TikTok? The presentation explores the role of brand content in the creator-driven environment of the platform and provides insights for companies that want to incorporate TikTok into their social media and e-commerce strategies.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest: <mark class=\"highlighted\">Pinterest Shopping<\/mark> \u2013 This is how you help people find what they really love&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The presentation illuminates Pinterest Shopping as a connection between inspiration and product search. It shows how brands can make their products visible to people who are searching on Pinterest for ideas and are inspired to make potential purchases.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Case <mark class=\"highlighted\">Douglas<\/mark>SEA automation \u2013 A best practice&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iU0VBIEF1dG9tYXRpc2llcnVuZyDigJMgRWluZSBCZXN0IFByYWN0aWNlIHZvbiBEb3VnbGFzIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9QbG5VMERPQ3loST9mZWF0dXJlPW9lbWJlZCZyZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The example of Douglas focuses on the automation of SEA processes. The best practices offer e-commerce and performance marketing teams points of reference for how to make processes in search engine advertising more efficient.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark class=\"highlighted\">OnMaCon<\/mark>Amazon Advertising \u2013 Avoiding three of the biggest mistakes and generating more revenue&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">OnMaCon addresses typical mistakes in Amazon advertising and shows what companies should pay attention to in their campaigns. The presentation is aimed at retailers and brands that want to plan their Amazon advertising more purposefully and identify untapped potential.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark class=\"highlighted\">Facebook<\/mark>Personalization and privacy in the post-cookie era&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How can marketing be personalized when data privacy requirements and data availability change? The session sheds light on important developments for the post-cookie era and is relevant to anyone who is developing digital advertising and customer experiences.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Case <mark class=\"highlighted\">gartenm\u00f6bel.de<\/mark>: Competition monitoring and dynamic pricing&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Additional details<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Using gartenm\u00f6bel.de as an example, the Deep Dive shows how competitive monitoring and dynamic pricing can support pricing decisions. The presentation is aimed at online retailers who want to systematically align market prices and more effectively align their pricing strategy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All Channel Pilot Days by year&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The annual playlists compile the recordings of each edition. Under each playlist link you will find the titles of the lectures.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDiqSclXM5prJdcL4s9exMq5I\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2020 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote: Trends in product data marketing&nbsp;<\/li>\n\n\n\n<li>Deep Dive: Product data management and best practices from bonprix&nbsp;<\/li>\n\n\n\n<li>Interview: Christmas business 2020 \u2013 insights and trends in a year of crisis \u2013 idealo&nbsp;<\/li>\n\n\n\n<li>Marketplaces as a sales booster \u2013 increasing online sales using real.de as an example&nbsp;<\/li>\n\n\n\n<li>Optimization Amazon SEO vs. Ebay SEO \u2013 OnMaCon&nbsp;<\/li>\n\n\n\n<li>New Year, new luck? Performance Marketing in 2021 \u2013 connexity&nbsp;<\/li>\n\n\n\n<li>Product data import at the retailer OTTO&nbsp;<\/li>\n\n\n\n<li>Pinterest Ads \u2013 From Inspiration to the Checkout \u2013 MSO Digital&nbsp;<\/li>\n\n\n\n<li>Go international \u2013 Successful sales in France and Spain&nbsp;<\/li>\n\n\n\n<li>SEA success recipe: Automation of landing pages for Search Ads \u2013 adSoul&nbsp;<\/li>\n\n\n\n<li>Performance Strategies \u2013 Take Your Product Data Marketing to the Next Level&nbsp;<\/li>\n\n\n\n<li>Google Shopping: 5 tips on how to get more out of your campaigns \u2013 AdStrat&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDiri0hxyPbdyyuYrz24_gbEs\" target=\"_blank\" rel=\"noopener\"><mark class=\"highlighted\">Channel Pilot Day 2021 \u2013 May \u2013 Playlist<\/mark><\/a>&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trends in online sales channels \u2013 Keynote \u2013 Channel Pilot Day 21&nbsp;<\/li>\n\n\n\n<li>Personalization and data protection are not contradictory \u2013 guidelines for the post-cookie era!&nbsp;<\/li>\n\n\n\n<li>From local player to global hero \u2013 Internationalization with the Douglas Marketplace&nbsp;<\/li>\n\n\n\n<li>This is how you increase your conversion rate \u2013 practical tips \u2013 MSO Digital&nbsp;<\/li>\n\n\n\n<li>How to boost sales by selling on marketplaces \u2013 Channel Pilot Solutions&nbsp;<\/li>\n\n\n\n<li>More revenue, lower ACoS \u2013 Amazon Ads optimization using AI technologies \u2013 Solute&nbsp;<\/li>\n\n\n\n<li>Discovery Commerce: This is how your Facebook &amp; Instagram shopping campaigns will be a success!&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDion8mR_8Ep6PKWw4l8CnuUP\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2021 \u2013 September \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trends in online sales channels \u2013 Keynote \u2013 Channel Pilot Day 29 September 2021&nbsp;<\/li>\n\n\n\n<li>Achieve Your Marketing Goals with the Automation of Shopping Ads \u2013 Google&nbsp;<\/li>\n\n\n\n<li>Use Case: dm x EPROFESSIONAL \u2013 A story about stores, feeds and a fantastic solution&nbsp;<\/li>\n\n\n\n<li>Use Case: mso digital \u2013 Better marketing decisions through data aggregation&nbsp;<\/li>\n\n\n\n<li>Accelerate your global expansion \u2013 fruugo&nbsp;<\/li>\n\n\n\n<li>Discovery Commerce &amp; Facebook Shops \u2013 When products meet people \u2013 Facebook&nbsp;<\/li>\n\n\n\n<li>Amazon Advertising: Avoiding three of the biggest mistakes and generating more revenue in the process \u2013 OnMaCon&nbsp;<\/li>\n\n\n\n<li>Use Case: How El Corte Ingl\u00e9s positions itself successfully on marketplaces&nbsp;<\/li>\n\n\n\n<li>Social Media Content &amp; Ads \u2013 A Love Story in Online Commerce \u2013 web-netz&nbsp;<\/li>\n\n\n\n<li>How to conquer the French market \u2013 Octopia &amp; Cdiscount&nbsp;<\/li>\n\n\n\n<li>Performance marketing strategies for peak time \u2013 Connexity&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDipbSUXs6f-N3cHV86O49Nr1\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2022 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote: Trends in online sales channels&nbsp;<\/li>\n\n\n\n<li>Pinterest Shopping: This is how you help people find what they really love&nbsp;<\/li>\n\n\n\n<li>Useful tricks for optimizing your workflow \u2013 A best practice from fahrrad.de&nbsp;<\/li>\n\n\n\n<li>YouTube Advertising \u2013 These tips will help you get started&nbsp;<\/li>\n\n\n\n<li>SEA Automation \u2013 A Best Practice from Douglas&nbsp;<\/li>\n\n\n\n<li>Local SEO \u2013 How to rank first in Google Maps&nbsp;<\/li>\n\n\n\n<li>Efficient data feed management \u2013 A best practice by Peter Hahn&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDioNnf8hKwlTiJMxfxO7LU59\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2023 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote: Trends in online sales channels in 2023&nbsp;<\/li>\n\n\n\n<li>E-commerce in times of inflation and changing customer needs \u2013 data and lessons from idealo&nbsp;<\/li>\n\n\n\n<li>Growth engine Internationalization \u2013 A Best Practice from Lenovo &amp; OnMaCon&nbsp;<\/li>\n\n\n\n<li>Deep Dive: Competition Monitoring and Dynamic Pricing \u2013 Using gartenmoebel.de as an Example&nbsp;<\/li>\n\n\n\n<li>Price strategies at IT Planet: This is how IT Planet takes its performance marketing to a new level&nbsp;<\/li>\n\n\n\n<li>TikTok \u2013 Where brands become creators!&nbsp;<\/li>\n\n\n\n<li>Selling successfully on marketplaces \u2013 insights from OTTO Market and Channel Pilot Solutions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDioF1rPgtvCDfZkEjBs6AaCh\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2024 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote: Trends in online sales channels&nbsp;<\/li>\n\n\n\n<li>Future of Video: Trends and advertising innovations powered by Google AI&nbsp;<\/li>\n\n\n\n<li>AI Powered Moments: Creating scalable, unique customer experiences&nbsp;<\/li>\n\n\n\n<li>Boost your sales on Amazon with product data and advertising&nbsp;<\/li>\n\n\n\n<li>Market price analysis with Channel Pilot Pro and Power BI&nbsp;<\/li>\n\n\n\n<li>Successful on marketplaces: Your expansion into the Swiss market&nbsp;<\/li>\n\n\n\n<li>One for all: With a multi-platform strategy for online success&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-graphite-dark-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><em>**Editorial note:** The links lead to the annual playlists; below are the associated lecture titles. The eight selected videos are embedded separately at the top and are briefly presented below.&nbsp;<\/em><\/p>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Frequently asked questions about Channel Pilot Day <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae2a5337d4e9\" aria-controls=\"panel-6ae2a5337d4ea\">\n                                            <span class=\"section__content--category__item--button__text\">What is Channel Pilot Day?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae2a5337d4ea\" aria-labelledby=\"accordion-6ae2a5337d4e9\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW150796644 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150796644 BCX0\">The Channel Pilot Day is an e-commerce conference organized by Channel Pilot Solutions. Experts from the retail industry, platforms, technology, and agencies share knowledge, experiences, and best practices regarding online commerce there.<\/span><\/span><span class=\"EOP Selected SCXW150796644 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae2a5337d4e9\" aria-controls=\"panel-6ae2a5337d4ea\">\n                                            <span class=\"section__content--category__item--button__text\">What topics are the lectures about?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae2a5337d4ea\" aria-labelledby=\"accordion-6ae2a5337d4e9\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW209139603 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW209139603 BCX0\">The lectures cover, among other things&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209139603 BCX0\">Multichannel<\/span><span class=\"NormalTextRun SCXW209139603 BCX0\">-Marketing, marketplaces, product data, online advertising, internationalization, pricing strategies, and new technologies are covered. The specific focus areas vary depending on the edition.<\/span><\/span><span class=\"EOP Selected SCXW209139603 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae2a5337d4e9\" aria-controls=\"panel-6ae2a5337d4ea\">\n                                            <span class=\"section__content--category__item--button__text\">Where can I watch the talks from the Channel Pilot Day?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae2a5337d4ea\" aria-labelledby=\"accordion-6ae2a5337d4e9\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW221233488 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221233488 BCX0\">The records are on the&nbsp;<\/span><\/span><a class=\"Hyperlink SCXW221233488 BCX0\" href=\"https:\/\/www.youtube.com\/@ChannelPilotSolutionsGmbH\/featured\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW221233488 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221233488 BCX0\" data-ccp-charstyle=\"Hyperlink\">YouTube channel of Channel Pilot Solutions<\/span><\/span><\/a><span class=\"TextRun SCXW221233488 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221233488 BCX0\">&nbsp;Available. The playlists above are sorted by release date or year.<\/span><\/span><span class=\"EOP Selected SCXW221233488 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fchannel-pilot-day-e-commerce-vortraege%2F\" class=\"section__social--button 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                              <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Channel Pilot Day ist die E-Commerce-Konferenz von Channel Pilot Solutions. In den bisherigen Ausgaben haben Branchenexpert*innen, H\u00e4ndler, Plattformen und Agenturen ihre Erfahrungen und Best Practices rund um den Onlinehandel geteilt. Die Aufzeichnungen geben Einblicke in Themen wie Multichannel-Marketing, Marktpl\u00e4tze, Produktdaten, Onlinewerbung, Internationalisierung und Preisstrategien. <\/p>\n<p>Here you\u2019ll find selected talks from the past Channel Pilot Days \u2013 for you to look at, think about, and apply in your own e-commerce daily routine. <\/p>","protected":false},"featured_media":5280,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122,123,124],"ressource-category":[21],"class_list":["post-5274","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-events"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource\/5274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media?parent=5274"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/visible_languages?post=5274"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource-category?post=5274"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}