{"id":5332,"date":"2026-11-04T12:25:26","date_gmt":"2026-11-04T11:25:26","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5332"},"modified":"2026-11-04T16:03:36","modified_gmt":"2026-11-04T15:03:36","slug":"dynamic-price-control-for-online-stores","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/dynamische-preissteuerung-onlineshops\/","title":{"rendered":"With which tool can online retailers dynamically control prices?"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full 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fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>With which tool can online retailers dynamically control prices?<\/em><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">What are your customers willing to pay? That can never be said exactly, but you can narrow it down. On marketplaces and price comparison portals, buyers see your offers alongside those of your competitors. Therefore, the competitive price is your most important reference point at all times. However, it changes continuously, and you can\u2019t keep up with large product ranges manually. Therefore, online retailers use a tool that allows dynamic pricing: a so-called <a href=\"https:\/\/channelpilot.com\/en\/product\/dynamic-pricing-software\/\" target=\"_blank\" rel=\"noopener\">Dynamic Pricing Software<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px.jpg\" alt=\"The woman uses a laptop and smartphone for online shopping in the home office.\" class=\"wp-image-5333\" style=\"aspect-ratio:1.7500280741156653;width:730px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px.jpg 1800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/er-1900-x-1200-px-1800-x-1200-px-652x436.jpg 652w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is dynamic pricing?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamic pricing means that prices are automatically adjusted to the market, competition, and your margin requirements. A software system continuously analyzes data to determine optimal pricing, and automatically implements price rules set by you\u2014in other words, your specific requirements for how prices are calculated based on competition, margin, or inventory levels.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opposite case illustrates why this is necessary: prices that you maintain manually react too slowly. Markets change due to competition, demand, channel fees, and changing availability, often several times a day for large product ranges. Your products then lose their reach, margins, and buy box positions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which <mark class=\"highlighted\">Strategies<\/mark> Is there dynamic pricing available?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are four common strategies. You can use them individually or combine them.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Based on rules:<\/strong> You define fixed if-then rules, for example a price increase for certain categories.&nbsp;<\/li>\n\n\n\n<li><strong>Competitive-oriented:<\/strong> Your price follows the prices of competitors, for example with a fixed distance from the cheapest offer.&nbsp;<\/li>\n\n\n\n<li><strong>Marginal oriented:<\/strong> The price is based on a target margin and never falls below it.&nbsp;<\/li>\n\n\n\n<li><strong>Dependent on stock availability:<\/strong> The price increases when there is little stock and decreases when there is excess stock.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, you usually combine competition and margin. The competition determines the target price, the margin sets the lower limit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does dynamic pricing work in practice?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamic price control runs in six steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Set a goal:<\/strong> Decide whether you prioritize margins, revenue, or market share.&nbsp;<\/li>\n\n\n\n<li><strong>Connecting data:<\/strong> Connect product data, purchase prices, inventories, and market prices.&nbsp;<\/li>\n\n\n\n<li><strong>Defining rules:<\/strong> Set price increments, minimum prices, and exceptions per product group or channel.&nbsp;<\/li>\n\n\n\n<li><strong>Calculating prices:<\/strong> The software applies the rules to each product.&nbsp;<\/li>\n\n\n\n<li><strong>Price manipulation:<\/strong> The new prices will automatically be applied to shops and marketplaces.&nbsp;<\/li>\n\n\n\n<li><strong>Evaluate the result:<\/strong> Dashboards show which strategies work and where margins are located.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Which data is included in the rules depends on the tool. In Channel Pilot Pro, this includes competition data, demand signals, margin requirements, inventory levels, delivery times, channel fees, and your own product data.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do I recognize a good one? <mark class=\"highlighted\">Dynamic Pricing Tool<\/mark>?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good dynamic pricing tool meets five criteria. Check them before you choose a provider.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Competition data:<\/strong> Where do the market prices come from and how up-to-date are they?&nbsp;<\/li>\n\n\n\n<li><strong>Regulator depth:<\/strong> Can you set price limits, distances, and exceptions per channel and product group yourself?&nbsp;<\/li>\n\n\n\n<li><strong>Marketplace coverage:<\/strong> Will the prices be automatically applied to your marketplaces and online store?&nbsp;<\/li>\n\n\n\n<li><strong>Update frequency:<\/strong> How quickly are prices adjusted, and does this apply to all channels?&nbsp;<\/li>\n\n\n\n<li><strong>Scaling:<\/strong> Will the tool remain stable even with high update frequencies?&nbsp;<\/li>\n<\/ol>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                                    <div class=\"notification-wrapper\">\n                                    <p class=\"notification-title\">\n                        Important:                    <\/p>\n                                                    <p class=\"notification-description\">\n                        Also pay attention to protection features. A tool should detect faulty pricing logic and missing data before they cost money.                    <\/p>\n                            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Which tool can I use as an online retailer for dynamic pricing?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can use Channel Pilot Pro for this. Channel Pilot Pro combines marketplace integration, feed management, and dynamic pricing into a single solution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This has a practical advantage: price rules, product data, and marketplace integration all rely on the same data. You don't maintain prices in a separate system that has to be reconciled with your channels.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dynamic pricing feature of Channel Pilot Pro offers you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market price analysis<\/strong> with price trends, trends and position comparisons. The price data comes from over 50 global shopping channels.&nbsp;<\/li>\n\n\n\n<li><strong>Price updates<\/strong> at a minute-per-minute rate, depending on the channel and data source.&nbsp;<\/li>\n\n\n\n<li><strong>Alerts and error checking:<\/strong> Email for thresholds, automatic checks for faulty pricing logic or missing data.&nbsp;<\/li>\n\n\n\n<li><strong>Designed for large catalogs:<\/strong> from hundreds of thousands to millions of SKUs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can find all the features in detail on our website. <a href=\"https:\/\/channelpilot.com\/en\/product\/dynamic-pricing-software\/\" target=\"_blank\" rel=\"noopener\">Dynamic Pricing product page<\/a>.&nbsp;&nbsp;<\/p>\n\n\n<section id=\"loesung-cta\" class=\"align wp-block-lb-media-text\">\n    <div class=\"container\">\n        <div class=\"section__body normal\">\n            <div class=\"section__column is-media\">\n                <div class=\"section__media is-ratio-4-3\">\n                                            <div class=\"section__image\">\n                            <img decoding=\"async\" width=\"664\" height=\"498\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/AI_Formula-Generetor_Screen_EN.png\" class=\"attachment-full size-full\" alt=\"AI Formula Generator: Enter the price rule \u201e5 % cheaper than the competitor, but never below the purchase price\u201c and the price formula generated from it.\" loading=\"lazy\" \/>                        <\/div>\n                                    <\/div>\n            <\/div>\n            <div class=\"section__column is-content\">\n                                                    <h2 class=\"section__title heading-m\">\n                        Create price rules easily with AI                     <\/h2>\n                                                    <div class=\"section__rte copy-l\">\n                        <p><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">With the AI Formula Generator <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">in Channel Pilot Pro <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">You describe your goal in your own words, for example: \u201eI want to be 1 % under the lowest competitor, but never below the purchase price plus 12 % margin.\u201c The AI makes it into a rule suggestion. You don\u2019t have to write complex formulas, <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">but only the <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Proposal <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">the AI to review and, if necessary, adjust it. <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">So <\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Simply put, dynamic pricing has never been easier<\/span><span class=\"NormalTextRun SCXW108661652 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/p>\n                    <\/div>\n                                            <\/div>\n        <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">What mistakes should you avoid when dealing with dynamic prices?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Four errors occur particularly often:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No price limit:<\/strong> Without a lower limit, a price war quickly becomes unprofitable.&nbsp;<\/li>\n\n\n\n<li><strong>Forget about channel fees:<\/strong> A price that fits in the shop can no longer have a margin on the marketplace after fees.&nbsp;<\/li>\n\n\n\n<li><strong>Switch everything at once:<\/strong> Start with one product group and test its effectiveness before expanding.&nbsp;<\/li>\n\n\n\n<li><strong>Do not evaluate results:<\/strong> Without a dashboard, you don't know which rule brings profit and which costs money.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see what price rules would look like in your setup? In a personal demo, we\u2019ll show you the market price analysis and the AI Formula Generator using your own examples.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=1\"><strong>Schedule a Personal Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Frequently asked questions about dynamic pricing <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6aeb545aac902\" aria-controls=\"panel-6aeb545aac903\">\n                                            <span class=\"section__content--category__item--button__text\">What does a dynamic pricing software do?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6aeb545aac903\" aria-labelledby=\"accordion-6aeb545aac902\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW191322500 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Dynamic Pricing <\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Tools<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> perceive<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">en<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> Market and competitive prices<\/span> <span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">and pass<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">en<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> Prices automatically <\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">in accordance with established price rules <\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">an. <\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">For that l<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\">egst<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> You<\/span><span class=\"NormalTextRun SCXW191322500 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> Set targets, for example margin thresholds or competitive distances, and the tool implements them channel-specifically.&nbsp;<\/span><\/span><span class=\"EOP Selected SCXW191322500 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6aeb545aac902\" aria-controls=\"panel-6aeb545aac903\">\n                                            <span class=\"section__content--category__item--button__text\">Is dynamic pricing legally permissible?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6aeb545aac903\" aria-labelledby=\"accordion-6aeb545aac902\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p>Yes. Automated price adjustments are allowed as long as no prohibited price fixing occurs. The software operates in full compliance with regulations.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6aeb545aac902\" aria-controls=\"panel-6aeb545aac903\">\n                                            <span class=\"section__content--category__item--button__text\">Dynamic pricing is particularly beneficial for:<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6aeb545aac903\" aria-labelledby=\"accordion-6aeb545aac902\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p>For retailers with dynamic assortments, high competition, many channels, or large catalogs. The larger the market, the stronger the effect.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6aeb545aac902\" aria-controls=\"panel-6aeb545aac903\">\n                                            <span class=\"section__content--category__item--button__text\">Is dynamic pricing also worthwhile for small shops?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6aeb545aac903\" aria-labelledby=\"accordion-6aeb545aac902\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span data-contrast=\"auto\">Yes, if you use it with clear rules. Even small shops can remain competitive and optimize margins purposefully.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Important:<\/span><\/b><span data-contrast=\"auto\"> Do not change prices too often or too drastically. Too drastic changes can threaten your customers' trust and the perception of your brand. Therefore, start with a few, moderate rules and gradually expand them.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6aeb545aac902\" aria-controls=\"panel-6aeb545aac903\">\n                                            <span class=\"section__content--category__item--button__text\">How quickly do the prices react in Channel Pilot Pro?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6aeb545aac903\" aria-labelledby=\"accordion-6aeb545aac902\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW53197913 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53197913 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Prices can be updated on a minute-by-minute basis. The actual speed depends on the channel and the data source. This way, you react much faster to market changes than with manual pricing. For this, you should first determine how much a price can change per day.<\/span><\/span><span class=\"EOP Selected SCXW53197913 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6aeb545aac902\" aria-controls=\"panel-6aeb545aac903\">\n                                            <span class=\"section__content--category__item--button__text\">Does Dynamic Pricing in Channel Pilot Pro cost extra?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6aeb545aac903\" aria-labelledby=\"accordion-6aeb545aac902\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW126612648 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Channel Pilot Pro <\/span><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-parastyle=\"Normal (Web)\">connects <\/span><\/span><a class=\"Hyperlink SCXW126612648 BCX0\" href=\"https:\/\/channelpilot.com\/en\/product\/marketplace-integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW126612648 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-charstyle=\"Hyperlink\">Marketplace connection<\/span><\/span><\/a><span class=\"TextRun SCXW126612648 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, <\/span><\/span><a class=\"Hyperlink SCXW126612648 BCX0\" href=\"https:\/\/channelpilot.com\/en\/product\/feed-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW126612648 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-charstyle=\"Hyperlink\">Feed Management<\/span><\/span><\/a><span class=\"TextRun SCXW126612648 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> and Dynamic Pricing <\/span><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-parastyle=\"Normal (Web)\">in a package<\/span><span class=\"NormalTextRun SCXW126612648 BCX0\" data-ccp-parastyle=\"Normal (Web)\">. The price depends on your setup, for example the channel mix and the degree of integration. You will receive specific prices during a personal consultation.<\/span><\/span><span class=\"EOP Selected SCXW126612648 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fen%2Fressourcen%2Fdynamische-preissteuerung-onlineshops%2F\"\n      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                <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copy link\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copy link<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>What are your customers willing to pay? It\u2019s never possible to say exactly, but you can narrow it down. On marketplaces and price comparison portals, buyers see your offers alongside those of your competitors. That\u2019s why the competitive price is your most important reference point at all times. However, it changes constantly, and you can\u2019t keep up with the constantly changing prices manually when you have large product ranges. 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