{"id":5348,"date":"2026-11-09T20:18:53","date_gmt":"2026-11-09T19:18:53","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5348"},"modified":"2026-11-10T07:49:14","modified_gmt":"2026-11-10T06:49:14","slug":"the-online-shop-reaches-several-market-places","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/onlineshop-mehrere-marktplaetze-anbinden\/","title":{"rendered":"How can I connect my online store to multiple marketplaces?"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Jan.png\" class=\"attachment-full 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                  <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>How can I connect my online store to multiple marketplaces?&nbsp;<\/em><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Just a few years ago, consumers specifically targeted individual shops to shop there. Today, that is no longer the rule: According to a <a href=\"https:\/\/www.ifhkoeln.de\/nur-jeder-achte-kauft-spontan-preisvergleich-und-planung-praegen-das-einkaufsverhalten\/\" target=\"_blank\" rel=\"noopener\">Study by IFH Media Analytics and Media Central<\/a> Almost 60 percent of consumers plan their purchases actively or compare different offers in advance.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For online retailers, this means: Anyone who wants to reach potential customers should be present where products are searched for and offers are compared. Often, therefore, no path leads past multiple marketplaces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you connect your online store to different platforms? What technical requirements do you need? And which solution is worth considering for your company? We answer the most important questions about marketplace integration and show you what you should pay attention to during implementation.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1200\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1.jpg\" alt=\"How can I connect my online store to multiple marketplaces?\" class=\"wp-image-5353\" style=\"aspect-ratio:1.7500280741156653;width:730px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1.jpg 1900w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1-663x419.jpg 663w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1-300x189.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1-768x485.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1-1359x858.jpg 1359w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1-1536x970.jpg 1536w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Onlineshop-an-Marktplaetze-anbinden-Blog-1-18x11.jpg 18w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Which connectivity solution fits your online store?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To connect your online store to multiple marketplaces, you first need the right tool. However, not every connection solution is suitable for every merchant. Which one is the right one depends, among other things, on how many marketplaces you want to operate, how large your product range is, and which processes should be automated. The following overview shows you the five most common options and their respective advantages and disadvantages.&nbsp;<\/p>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-6\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-2\">\n                                Option                             <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-2\">\n                                How it works                             <\/th>\n                                                                                <th class=\"col col-3 heading-xxs col-width-2\">\n                                Effort                             <\/th>\n                                                                                <th class=\"col col-4 heading-xxs col-width-2\">\n                                Automation                             <\/th>\n                                                                                <th class=\"col col-5 heading-xxs col-width-2\">\n                                Costs                             <\/th>\n                                                                                <th class=\"col col-6 heading-xxs col-width-2\">\n                                It fits if\u2026                             <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Option \">\n                                                                            Manual connection in the marketplace\u2019s merchant portal                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-2\"\n                                    data-label=\"How it works \">\n                                                                            You upload products via a form or CSV in the marketplace backend                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-2\"\n                                    data-label=\"Effort \">\n                                                                            High, must be done separately for each marketplace                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-2\"\n                                    data-label=\"Automation \">\n                                                                            Low                                                                    <\/td>\n                                                                                            <td class=\"col col-5 copy-l col-width-2\"\n                                    data-label=\"Costs \">\n                                                                            No license, but a lot of work time                                                                    <\/td>\n                                                                                            <td class=\"col col-6 copy-l col-width-2\"\n                                    data-label=\"It fits if\u2026 \">\n                                                                            You currently have and in the future will only have one marketplace and a very small range of products.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Option \">\n                                                                            Custom interface                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-2\"\n                                    data-label=\"How it works \">\n                                                                            You let a custom connection (API interface) be developed between your shop and each individual marketplace                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-2\"\n                                    data-label=\"Effort \">\n                                                                            High, development and maintenance of each marketplace                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-2\"\n                                    data-label=\"Automation \">\n                                                                            High                                                                    <\/td>\n                                                                                            <td class=\"col col-5 copy-l col-width-2\"\n                                    data-label=\"Costs \">\n                                                                            Development and maintenance costs                                                                    <\/td>\n                                                                                            <td class=\"col col-6 copy-l col-width-2\"\n                                    data-label=\"It fits if\u2026 \">\n                                                                            You have a lot of IT capacity and only a few marketplaces                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Option \">\n                                                                            Native app of the shop system                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-2\"\n                                    data-label=\"How it works \">\n                                                                            Your shopping system offers official interfaces for individual marketplaces through its app store (for example, with Shopify).                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-2\"\n                                    data-label=\"Effort \">\n                                                                            Mild to moderate                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-2\"\n                                    data-label=\"Automation \">\n                                                                            Medium                                                                    <\/td>\n                                                                                            <td class=\"col col-5 copy-l col-width-2\"\n                                    data-label=\"Costs \">\n                                                                            Different depending on the app                                                                    <\/td>\n                                                                                            <td class=\"col col-6 copy-l col-width-2\"\n                                    data-label=\"It fits if\u2026 \">\n                                                                            You connect one to two marketplaces that your shopping system supports directly                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Option \">\n                                                                            Individual plugins or connectors                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-2\"\n                                    data-label=\"How it works \">\n                                                                            An extension connects your shopping system to a specific platform                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-2\"\n                                    data-label=\"Effort \">\n                                                                            Medium                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-2\"\n                                    data-label=\"Automation \">\n                                                                            Medium                                                                    <\/td>\n                                                                                            <td class=\"col col-5 copy-l col-width-2\"\n                                    data-label=\"Costs \">\n                                                                            Fee per extension                                                                    <\/td>\n                                                                                            <td class=\"col col-6 copy-l col-width-2\"\n                                    data-label=\"It fits if\u2026 \">\n                                                                            Your shopping system covers the desired marketplaces                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Option \">\n                                                                            Central multichannel solution such as Channel Pilot Pro                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-2\"\n                                    data-label=\"How it works \">\n                                                                            Specialized software connects your shop, ERP or PIM system with many marketplaces and prepares product data, prices and orders for each channel.                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-2\"\n                                    data-label=\"Effort \">\n                                                                            Set it up once, then map it to each marketplace                                                                    <\/td>\n                                                                                            <td class=\"col col-4 copy-l col-width-2\"\n                                    data-label=\"Automation \">\n                                                                            High                                                                    <\/td>\n                                                                                            <td class=\"col col-5 copy-l col-width-2\"\n                                    data-label=\"Costs \">\n                                                                            By scope and channel mix                                                                    <\/td>\n                                                                                            <td class=\"col col-6 copy-l col-width-2\"\n                                    data-label=\"It fits if\u2026 \">\n                                                                            You manage several marketplaces or want to grow                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Which <mark class=\"highlighted\">Technical requirements<\/mark> Do I need it to connect my online store to marketplaces?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You need two things: a data source, i.e., a compatible feed from your shop, ERP, or PIM system, and an active seller account per marketplace. To top it all off, you need clean <a href=\"https:\/\/channelpilot.com\/en\/resources\/product-data-optimization-guide\/\" target=\"_blank\" rel=\"noopener\">Optimized product data<\/a>, Because their quality determines how smoothly the start goes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which marketplaces should you sell on?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Which marketplaces are best suited for your products depends on your product range and your target audience. Major marketplaces like Amazon, eBay, and OTTO Market offer a wide range of products from a wide variety of categories. In addition, there are specialized platforms that focus on specific product groups: Zalando, for example, is focused on fashion, MediaMarkt and Saturn on technology and electronics. Our guide \u201eOverview of the Main Suppliers, Their Importance, and Special Features for Selling\" provides you with an overview of the most important providers, their significance, and the specific features for selling.\u201e<a href=\"https:\/\/channelpilot.com\/en\/resources\/largest-marketplaces-in-germany\/\" target=\"_blank\" rel=\"noopener\">The largest marketplaces in Germany<\/a>\u201c.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can I purchase products on <mark class=\"highlighted\">several marketplaces<\/mark> sell?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You sell on multiple marketplaces by keeping your product data clean and automatically publishing it to all marketplaces. Orders, inventory, and returns then flow back into your shop or ERP system via the same connection. This takes eight steps.&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Setting goals and market places:<\/strong> This is where your preliminary research comes into play: Which customers do you want to reach and which marketplaces are suitable for your product range?&nbsp;<\/li>\n\n\n\n<li><strong>Opening accounts:<\/strong> Register with the selected marketplaces and apply to be enabled as a merchant.&nbsp;<\/li>\n\n\n\n<li><strong>Connect data source:<\/strong> Connect your shop, ERP or PIM system with your connection solution via a plugin, interface (API) or data feed.&nbsp;<\/li>\n\n\n\n<li><strong>Prepare product data:<\/strong> Complete the required fields, titles, images, and attributes as the marketplace requires.&nbsp;<\/li>\n\n\n\n<li><strong>Assign categories:<\/strong> Organize your categories according to those of the marketplace, because everyone has their own category system.&nbsp;<\/li>\n\n\n\n<li><strong>Testing with a few products:<\/strong> Actively switch on a small selection of products, check for any errors and place a test order. Be sure to include billing information, status messages such as \u201eshipped,\u201c and the return process.&nbsp;<\/li>\n\n\n\n<li><strong>Compare inventory, prices and orders:<\/strong> Keep everything in one place so that it is automatically distributed to all marketplaces. Orders, payment details, and returns are routed back to your shop or ERP system and from there to your accounting department.&nbsp;<\/li>\n\n\n\n<li><strong>Evaluate and expand:<\/strong> Look at the performance per marketplace and then add more marketplaces after that.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The more marketplaces you connect to, the more important it becomes to centrally manage your product data and orders. Because what used to work manually with just a few channels quickly becomes cluttered with increasing product variety. A multichannel solution like Channel Pilot Pro can automate much of the process here. This brings you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/channelpilot.com\/en\/integrations\/?cat=marktplaetze\" target=\"_blank\" rel=\"noopener\"><strong>180+ marketplaces<\/strong><\/a><strong>, National and international:<\/strong> This way you can grow without having to start from scratch for every new channel. The integrated order management works in both directions and reconciles orders, returns, and inventory.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/channelpilot.com\/en\/integrations\/?cat=shopsysteme-datenimport\" target=\"_blank\" rel=\"noopener\"><strong>Pre-engineered interfaces<\/strong><\/a><strong>:<\/strong> For common shop, ERP, and PIM systems, such as Shopware, Shopify, WooCommerce, Magento Commerce, and more. This will make starting up easier for you.&nbsp;<\/li>\n\n\n\n<li><strong>Secure data:<\/strong> The hosting is GDPR-compliant and is located in the EU.&nbsp;<\/li>\n\n\n\n<li><strong>Personal onboarding:<\/strong> Our e-commerce experts will work with you to determine which platforms offer the greatest leverage.&nbsp;<\/li>\n<\/ul>\n\n\n    <div class=\"align wp-block-lb-cta-small\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                <div class=\"section__info--content\">\n                    <h2 class=\"section__info--content__title heading-m\">Would you like to see what that looks like for your product range? <\/h2>\n                    <p class=\"section__info--content__text\"><\/p>\n                <\/div>\n            <\/div>\n                                   <div class=\"section__button\">\n                <a class=\"btn\" href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=1\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    Request a demo now.                 <\/a>\n            <\/div>\n                <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do orders, returns, and inventory flow across multiple marketplaces?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They run over a bidirectional connection: You transfer product data to the marketplace, and orders, returns, and inventory flow back into your shop or ERP system. Without a return process, you have to manually transfer each order.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What matters is the stock. If a product sells on eBay, it must also be listed as sold out or out of stock immediately on Amazon and in the store. Otherwise, overstocking will occur. If you sell in your own shop and on several marketplaces, any changes to inventory should be reflected everywhere. Additionally, two settings can help:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Storage buffer:<\/strong> You reserve a portion of the inventory and avoid overstocking.&nbsp;<\/li>\n\n\n\n<li><strong>Export exclusions:<\/strong> You take individual items from specific marketplaces, for example, own brands or promotional items.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Can I offer different prices on multiple marketplaces?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you can set different selling prices for the same product on different marketplaces. This can even make sense, because costs and fees vary depending on the platform. For example, while higher selling commissions apply on one marketplace, additional costs for shipping or certain services may apply on another.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With different prices, you can factor these costs into your calculation and secure the margin you desire per sales channel. The competitive landscape can also play a role: In a particularly price-sensitive marketplace, you might want to offer cheaper prices than in your own online store.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is that you can manage prices centrally and set up your own pricing rules for each marketplace. This way, changes are automatically transferred to the respective sales channels, and you don't have to adjust each price individually. For more information about Dynamic Pricing, see <a href=\"https:\/\/channelpilot.com\/en\/resources\/dynamic-price-control-for-online-stores\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.&nbsp;<\/p>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Further questions regarding the marketplace connection <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad101c606\" aria-controls=\"panel-6af3ad101c607\">\n                                            <span class=\"section__content--category__item--button__text\">How many marketplaces should I target at the beginning?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad101c607\" aria-labelledby=\"accordion-6af3ad101c606\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW4064677 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4064677 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Start with one to three marketplaces that fit your target audience and product range. Expand only when data, the ordering process, and returns are running smoothly. There is no fixed number. What matters is that you can reliably process orders, inventory, and error messages per marketplace.<\/span><\/span><span class=\"EOP Selected SCXW4064677 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad101c606\" aria-controls=\"panel-6af3ad101c607\">\n                                            <span class=\"section__content--category__item--button__text\">Do I need a specific shopping cart system to use Channel Pilot Pro?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad101c607\" aria-labelledby=\"accordion-6af3ad101c606\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p>No. You need a data source with a compatible feed, i.e. a shop system, ERP or PIM. There are plugins for Shopware, Shopify, WooCommerce, Magento Commerce, OXID eShop, PrestaShop and xt:Commerce. Alternatively, you can connect your system via API or data feed.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad101c606\" aria-controls=\"panel-6af3ad101c607\">\n                                            <span class=\"section__content--category__item--button__text\">Do I have to rename my categories for each marketplace in Channel Pilot Pro?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad101c607\" aria-labelledby=\"accordion-6af3ad101c606\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW75657734 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75657734 BCX0\" data-ccp-parastyle=\"Normal (Web)\">No. That <\/span><\/span><a class=\"Hyperlink SCXW75657734 BCX0\" href=\"https:\/\/channelpilot.com\/en\/product\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW75657734 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75657734 BCX0\" data-ccp-charstyle=\"Hyperlink\">AI <\/span><span class=\"NormalTextRun SCXW75657734 BCX0\" data-ccp-charstyle=\"Hyperlink\">Category<\/span><span class=\"NormalTextRun SCXW75657734 BCX0\" data-ccp-charstyle=\"Hyperlink\"> Mapping<\/span><\/span><\/a><span class=\"TextRun SCXW75657734 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75657734 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> by Channel Pilot Pro, your existing categories automatically assign the appropriate categories from the marketplace. If fine-tuning is necessary, you can adjust them manually at any time. This way, you can further maintain your categories in a structured manner.<\/span><span class=\"NormalTextRun SCXW75657734 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"EOP Selected SCXW75657734 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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                  <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Noch vor einigen Jahren steuerten Konsument:innen gezielt einzelne Shops an, um dort einzukaufen. Heute ist das l\u00e4ngst nicht mehr die Regel: Laut einer Studie von IFH Media Analytics und Media Central planen fast 60 Prozent der Konsument:innen ihren Einkauf aktiv oder vergleichen vorab verschiedene Angebote.  <\/p>\n<p>For online retailers, this means: Anyone who wants to reach potential customers should be present where products are searched for and offers are compared. Often, therefore, no path leads past multiple marketplaces. <\/p>\n<p>But how do you connect your online store to different platforms? What technical requirements do you need? And which solution is worth considering for your company? We answer the most important questions about marketplace integration and show you what you should pay attention to during implementation.  <\/p>","protected":false},"featured_media":5353,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122,123,124],"ressource-category":[17],"class_list":["post-5348","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource\/5348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media\/5353"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/media?parent=5348"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/visible_languages?post=5348"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/en\/wp-json\/wp\/v2\/ressource-category?post=5348"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}