{"id":5357,"date":"2026-11-10T14:44:45","date_gmt":"2026-11-10T13:44:45","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5357"},"modified":"2026-11-10T15:39:24","modified_gmt":"2026-11-10T14:39:24","slug":"test-the-feed-management-tool","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/en\/ressourcen\/feed-management-tool-testen\/","title":{"rendered":"How do I test a feed management tool?"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with 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3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copy link\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath 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The demo runs with clean sample data, the metrics come from selected catalogs, and the question of how your product assortment performs remains open. With a large product catalog, however, exactly that is decisive: How does the tool handle your variants, with incomplete attributes, with large-scale price changes, and with additional countries? With a structured test, you answer these questions before you make a final decision.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1200\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen.png\" alt=\"Test, Test, Check!-Stethoscope and Icons \u2013 Product Data Management Visual.\" class=\"wp-image-5358\" style=\"aspect-ratio:1.7500280741156653;width:730px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen.png 1900w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-664x419.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-1360x859.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-300x189.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-18x12.png 18w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Which requirements should you particularly scrutinize when reviewing large catalogs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not all criteria are equally important for every company. <a href=\"https:\/\/channelpilot.com\/en\/resources\/feed-management-large-product-catalogs\/\">Large catalog<\/a> it is worth looking at these three areas in particular:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How well does the tool process your actual data structure?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An advertiser can advertise with millions of products. However, that does not automatically mean that your catalog will be processed smoothly. Many variants, different attribute structures, and multiple data sources can significantly increase the requirements. The sheer number of products alone does not tell much about the quality of the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can rules be reused?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating separate rules for each channel and country quickly increases the amount of work involved. Templates, form fields, and reusable logic help automate recurring tasks. Make sure a rule can be used for multiple categories or countries instead of having to build it from scratch every time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How reliably are prices and inventories updated?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Price and inventory data must be updated reliably and in a way that fits your business processes. Therefore, don\u2019t just ask for a promised real-time update; show the actual process with your catalog: when is it imported, when is it played, and what happens in between?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you prepare for the test?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A sample test will only yield reliable results if you prepare it properly. You should clear up these points before the first import:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define the scope of the test:<\/strong> Which categories, countries, and channels are included in the test? Choose at least one channel that is particularly important to you and one that requires demanding mandatory attributes.<\/li>\n\n\n\n<li><strong>Assemble the catalog section:<\/strong> It should include all product types that are present in your assortment, including products with many variants and with known data problems.<\/li>\n\n\n\n<li><strong>Record success criteria in advance:<\/strong> Determine what you recognize as a step being taken, for example \u201eMissing mandatory attributes are displayed before the game is played\u201c.<\/li>\n\n\n\n<li><strong>Clarifying responsibilities:<\/strong> Who is involved in marketing, commerce, and IT? Who ultimately evaluates the results?&nbsp;<\/li>\n\n\n\n<li><strong>Align the frame with the provider:<\/strong> Ask about the test limits, how long the test lasts, and who will support you during the setup process.&nbsp;<\/li>\n<\/ol>\n\n\n    <div class=\"align wp-block-lb-cta-small\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                <div class=\"section__info--content\">\n                    <h2 class=\"section__info--content__title heading-m\">Your next step<\/h2>\n                    <p class=\"section__info--content__text\">If you would like to know how to display your catalog in Channel Pilot Pro, please discuss your setup with us:<\/p>\n                <\/div>\n            <\/div>\n                                   <div class=\"section__button\">\n                <a class=\"btn\"\n                   href=\"https:\/\/channelpilot.com\/en\/contact\/?subject=2\"\n                     target=\"_blank\" rel=\"noopener noreferrer\">\n                    Schedule an appointment.                <\/a>\n            <\/div>\n                <\/div>\n    <\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Frequently asked questions about testing a feed management tool <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad10c402d\" aria-controls=\"panel-6af3ad10c402e\">\n                                            <span class=\"section__content--category__item--button__text\">How large should the test catalog be?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad10c402e\" aria-labelledby=\"accordion-6af3ad10c402d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW74478411 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW74478411 BCX0\">Large enough to cover all categories, variants, and data sources. Diversity is key, not quantity. Supplement products with known data problems, as they show how the tool handles errors. Also, ask the provider what the testing limits are.<\/span><\/span><span class=\"EOP Selected SCXW74478411 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad10c402d\" aria-controls=\"panel-6af3ad10c402e\">\n                                            <span class=\"section__content--category__item--button__text\">How long should a test take?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad10c402e\" aria-labelledby=\"accordion-6af3ad10c402d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW232297912 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232297912 BCX0\">Plan as much time as you need so that you can repeat every step at least once, including price and inventory changes over several import cycles. How long this takes exactly depends on the data source, channels, and provider. Discuss the timeframe in advance in writing with the provider.<\/span><\/span><span class=\"EOP Selected SCXW232297912 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad10c402d\" aria-controls=\"panel-6af3ad10c402e\">\n                                            <span class=\"section__content--category__item--button__text\">Who should be involved in the test?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad10c402e\" aria-labelledby=\"accordion-6af3ad10c402d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW113533739 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113533739 BCX0\">At least one person from marketing or commerce who will later work with the tool, and one person from IT or data responsibility who is familiar with interfaces and data sources. For large assortments, someone from product management who can assess attribute structures and variants also helps.<\/span><\/span><span class=\"EOP Selected SCXW113533739 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad10c402d\" aria-controls=\"panel-6af3ad10c402e\">\n                                            <span class=\"section__content--category__item--button__text\">When is a test considered passed?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad10c402e\" aria-labelledby=\"accordion-6af3ad10c402d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW213346166 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213346166 BCX0\">If the tool meets the pre-defined mandatory criteria. These typically include correctly processed variants, detected errors before deployment, understandable update times, and a manageable effort for a second market. Define these criteria before testing.<\/span><span class=\"NormalTextRun SCXW213346166 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW213346166 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Share this post<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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The demo runs with clean sample data, the metrics come from selected catalogs, and the question of how your product assortment performs remains open. With a large product catalog, however, exactly that is decisive: How does the tool handle your variants, with incomplete attributes, with large-scale price changes, and with additional countries? 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