{"id":2240,"date":"2026-03-17T15:47:00","date_gmt":"2026-03-17T14:47:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2240"},"modified":"2026-06-19T14:59:37","modified_gmt":"2026-06-19T12:59:37","slug":"nuestros-puntos-destacados-de-la-e-commerce-berlin-expo-2026","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/unsere-highlights-von-der-e-commerce-berlin-expo-2026\/","title":{"rendered":"Nuestros aspectos destacados de la E-Commerce Berlin Expo 2026"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Imagen de fondo de una mujer segura de s\u00ed misma con los brazos cruzados, vestida profesionalmente.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-03-17\" class=\"section__content--date\">\n                17.03.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta 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5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copiar enlace<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">IA en el comercio electr\u00f3nico: Lo m\u00e1s destacado de la E-Commerce Berlin Expo 2026<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos de producto son desde hace tiempo algo m\u00e1s que una obligaci\u00f3n t\u00e9cnica en el comercio electr\u00f3nico. Determinan la visibilidad de los productos, el rendimiento de las campa\u00f1as y la escalabilidad de un surtido en la distribuci\u00f3n multicanal. Al mismo tiempo, con cada nueva plataforma y cada mercado adicional, aumentan las exigencias de estructura, calidad y automatizaci\u00f3n de estos datos, y con ellas la presi\u00f3n sobre los equipos que gestionan estos procesos en el d\u00eda a d\u00eda.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header.jpg\" alt=\"\" class=\"wp-image-2242\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header.jpg 1921w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-300x169.jpg 300w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Exactamente sobre esto se habl\u00f3 intensamente los d\u00edas 17 y 18 de febrero en la E-Commerce Berlin Expo 2026: comerciantes, marcas, proveedores de tecnolog\u00eda y agencias se reunieron para debatir sobre los desarrollos actuales en el comercio digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento lleg\u00f3 a su d\u00e9cima edici\u00f3n este a\u00f1o<strong>&nbsp;<\/strong>\u2013 y, por primera vez, se traslad\u00f3 a Messe Berlin, una se\u00f1al del crecimiento continuo de la feria. Nosotros tambi\u00e9n estuvimos de nuevo como expositores. Durante dos d\u00edas, nuestro stand gir\u00f3 en torno al comercio multicanal moderno, y a la pregunta: \u00bfC\u00f3mo se puede gestionar eficientemente el creciente volumen de datos en el comercio electr\u00f3nico?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos visitantes llegaron a nuestro stand con preguntas muy concretas, entre ellas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfC\u00f3mo se pueden llevar cat\u00e1logos de productos grandes de diferentes fuentes de datos a los mercados de manera eficiente?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo se pueden procesar pedidos de m\u00faltiples mercados de forma centralizada en el sistema de la tienda, idealmente como pedidos en l\u00ednea normales?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo se pueden gestionar eficazmente varias tiendas Shopify y diferentes canales de venta en una estructura centralizada?&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan.png\" class=\"attachment-full size-full\" alt=\"Hombre sonriente con una camiseta negra con la inscripci\u00f3n &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eLa Expo de Comercio Electr\u00f3nico de este a\u00f1o en Berl\u00edn fue notablemente m\u00e1s grande e intensa que en a\u00f1os anteriores. Esto refleja lo que muchos comerciantes est\u00e1n experimentando actualmente: cat\u00e1logos de productos cada vez m\u00e1s grandes, crecientes exigencias de los canales de marketing y, al mismo tiempo, una competencia significativamente mayor.\u201c \r\n<br>\r\n<br>\r\nHasan Aytutucu\r\n<br>\r\nGerente de Desarrollo de Negocios, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En nuestras conversaciones, surgi\u00f3 una tendencia central en la venta minorista digital: los surtidos crecen, los minoristas se expanden internacionalmente, las plataformas imponen requisitos cada vez m\u00e1s espec\u00edficos, y todo esto aumenta el esfuerzo para mantener y gestionar de forma limpia la informaci\u00f3n de los productos.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un vistazo a los t\u00edtulos de los productos lo demuestra claramente. Deben reflejar con precisi\u00f3n el contenido de la p\u00e1gina de destino correspondiente, incluir palabras clave relevantes y priorizar claramente las caracter\u00edsticas centrales del producto. Al mismo tiempo, las plataformas exigen un formato coherente: sin clich\u00e9s publicitarios, sin caracteres especiales innecesarios, estructura clara. \u00bfSuena simple? En la pr\u00e1ctica, precisamente eso consume mucho tiempo y consume muchos recursos.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"315\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1.jpg\" alt=\"Asesor energ\u00e9tico en Channel Pilot Pro en una feria comercial.\" class=\"wp-image-3312\" style=\"aspect-ratio:1.7777777777777777\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-664x272.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-300x123.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-18x7.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lo m\u00e1s destacado de la feria: Optimizaci\u00f3n de datos de productos, repensada<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1.jpg\" alt=\"E-Commerce Berlin Expo: L\u00edderes de la industria se re\u00fanen para intercambiar ideas y establecer contactos.\" class=\"wp-image-2252\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1-300x169.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ah\u00ed es donde nuestra presentaci\u00f3n en la Expo se basa. Junto con DOUGLAS<strong>\u00a0<\/strong>hemos demostrado c\u00f3mo estos crecientes requisitos con <a href=\"https:\/\/channelpilot.com\/es\/producto\/inteligencia-artificial\/\">Enfoques basados en IA<\/a> gestionando la gesti\u00f3n de datos de productos de manera significativamente m\u00e1s eficiente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bajo el t\u00edtulo \u201eLa revoluci\u00f3n de los datos del producto: c\u00f3mo DOUGLAS utiliza con \u00e9xito el generador de f\u00f3rmulas de IA de Channel Pilot Pro\u201c, Jonas Franke (Team Lead SEA en DOUGLAS) explic\u00f3<strong>&nbsp;<\/strong>y nuestro<strong>&nbsp;<\/strong>Director de Operaciones Carsten Mesecke-von Rheinbaben<strong>,<\/strong>&nbsp;c\u00f3mo la inteligencia artificial simplifica estructuras de datos complejas y hace que los procesos de campa\u00f1a sean notablemente m\u00e1s eficientes. En lugar de reglas manuales complejas, las l\u00f3gicas ahora se pueden definir significativamente m\u00e1s r\u00e1pido y, sobre todo, escalar m\u00e1s f\u00e1cilmente.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quienes quieran adentrarse m\u00e1s en el caso de uso: Encontrar\u00e1 m\u00e1s detalles sobre el uso del generador de f\u00f3rmulas de IA en DOUGLAS en nuestro&nbsp;<a href=\"https:\/\/channelpilot.com\/es\/de\/blog\/best-practice\/douglas-produktdaten-optimierung\/\">Caso de Cliente<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gracias por dos d\u00edas de feria inspiradores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dos d\u00edas intensos, muchas buenas conversaciones y un mont\u00f3n de nuevos impulsos: as\u00ed se podr\u00eda resumir nuestra impresi\u00f3n de la E-Commerce Berlin Expo 2026.<strong>&nbsp;<\/strong>resumir bastante acertadamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un gran agradecimiento a todos los que se acercaron a nuestro stand, asistieron a nuestra presentaci\u00f3n o simplemente buscaron un breve intercambio con nuestro equipo. Tambi\u00e9n agradecemos al equipo de la E-Commerce Berlin Expo.<strong>&nbsp;<\/strong>para la organizaci\u00f3n de un exitoso evento de la industria.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos con ansias las pr\u00f3ximas conversaciones. Ya sea en l\u00ednea o en los pr\u00f3ximos eventos de la comunidad de comercio electr\u00f3nico, \u00a1nos vemos!&nbsp;<\/p>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Funsere-highlights-von-der-e-commerce-berlin-expo-2026%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path 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momento, y por qu\u00e9 los datos de productos y la IA deciden la visibilidad y la escalabilidad.<\/p>","protected":false},"featured_media":2242,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122],"ressource-category":[21],"class_list":["post-2240","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","ressource-category-events"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/visible_languages?post=2240"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource-category?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}