{"id":2564,"date":"2025-12-05T15:26:00","date_gmt":"2025-12-05T14:26:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2564"},"modified":"2026-09-09T16:27:15","modified_gmt":"2026-09-09T14:27:15","slug":"escalar-mercados-tiendas-de-herramientas24","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/marktplaetze-skalieren-werkzeugstore24\/","title":{"rendered":"Caso de Estudio Werkzeugstore24"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png\" class=\"attachment-full size-full\" alt=\"Mujer con gafas y jersey oscuro sonr\u00ede amablemente a la c\u00e1mara.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Christina<\/p>\n            <time datetime=\"2025-12-05\" class=\"section__content--date\">\n                05.12.2025            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                           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                                  <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">C\u00f3mo Werkzeugstore24 escala su negocio en marketplaces con Channel Pilot Pro: un <mark class=\"highlighted\">Ejemplo pr\u00e1ctico de<\/mark> <mark class=\"highlighted\">Venta exitosa en marketplaces<\/mark><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos comerciantes quieren crecer. Sin embargo, la mayor oportunidad de crecimiento hoy en d\u00eda no est\u00e1 en su propia tienda, sino en vender en mercados. Quienes est\u00e1n presentes en varias plataformas logran un mayor alcance, reducen las dependencias y acceden a nuevos pa\u00edses de forma significativamente m\u00e1s r\u00e1pida. Una empresa que ha seguido este camino con especial \u00e9xito es <a href=\"https:\/\/werkzeugstore24.de\/\" data-type=\"link\" data-id=\"https:\/\/werkzeugstore24.de\/\" target=\"_blank\" rel=\"noopener\">Werkzeugstore24<\/a>. Y una palanca crucial en este viaje fue la colaboraci\u00f3n con Channel Pilot Pro.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1.jpg\" alt=\"Equipo innovador en un espacio de trabajo moderno con el gran letrero &quot;La F\u00f3rmula del Marketplace&quot;.\" class=\"wp-image-2569\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1.jpg 1536w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Thumbnail_Cockpit-Session_0925-1536x864-1-300x169.jpg 300w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-warm-grey-background-color has-background is-layout-constrained wp-container-core-group-is-layout-df3e69da wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--24-24);padding-right:var(--wp--preset--spacing--24-24);padding-bottom:var(--wp--preset--spacing--24-24);padding-left:var(--wp--preset--spacing--24-24)\">\n<h2 class=\"wp-block-heading has-copy-l-font-size\">\ud83d\udca1 Nota: <\/h2>\n\n\n\n<p class=\"has-copy-m-font-size wp-block-paragraph\">Este art\u00edculo de blog es un resumen de nuestro seminario web conjunto con Christian Rudolph de Werkzeugstore24 y Viola Trabold de Kaufland Global Marketplace. El video completo lo encontrar\u00e1n&nbsp;<strong><a href=\"https:\/\/www.youtube.com\/watch?v=LkT2dezvbdg\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a><\/strong>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Del concesionario de herramientas a empresa multicanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Werkzeugstore24 comenz\u00f3 en 2004 con un surtido peque\u00f1o y mucho trabajo manual. Hoy en d\u00eda, la empresa es un actor profesional en el segmento profesional, con marcas como Bosch Blau, Makita o Fein. En 2023, se produjo un realineamiento estrat\u00e9gico completo con el objetivo claro de:<strong> <mark class=\"highlighted\">Ampliar de forma significativa la venta en plataformas de mercado y escalarla de forma rentable<\/mark>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, primero se cre\u00f3 la base t\u00e9cnica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Migraci\u00f3n a Shopware 6<\/li>\n\n\n\n<li>Estructura de un modelo de datos claramente estructurado<\/li>\n\n\n\n<li>Enfoque en la calidad de los datos de los productos<\/li>\n\n\n\n<li>Preparaci\u00f3n para la internacionalizaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 Channel Pilot Pro se ha convertido en un factor clave para el crecimiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--0);margin-right:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);margin-left:var(--wp--preset--spacing--0)\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png\" alt=\"Fresadora de cantos a bater\u00eda Bosch GKF 12V-8, inal\u00e1mbrica, compacta y potente para trabajos de fresado de precisi\u00f3n.\" class=\"wp-image-2571 media-focus-point\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;object-position:0% 0%;width:507px;height:auto; object-position: 0% 0%;\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-664x531.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-300x240.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png\" alt=\"\" class=\"wp-image-2571 media-focus-point\" style=\"aspect-ratio:16\/9;object-fit:cover;object-position:0% 9%;width:auto;height:0px; object-position: 0% 9%;\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-664x531.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/1e59fdf0-e02f-4885-92be-e94c14cb7d3a-768x614-1-300x240.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Con la transici\u00f3n a Channel Pilot Pro, Werkzeugstore24 dio el paso de dos canales (Amazon y eBay) a una configuraci\u00f3n multicanal real. Hoy en d\u00eda venden en&nbsp;<strong><mark class=\"highlighted\">en m\u00e1s de 16 mercados<\/mark><\/strong>&nbsp;\u2013 La tendencia va en aumento.<br><br>Channel Pilot Pro ayuda en esto especialmente mediante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Control centralizado de todos los mercados<\/li>\n\n\n\n<li>Procesos automatizados de datos<\/li>\n\n\n\n<li>R\u00e1pido proceso de incorporaci\u00f3n de nuevos mercados<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otra raz\u00f3n por la que vender en mercados funciona tan bien para Werkzeugstore24: nuevos pa\u00edses, nuevas plataformas, nuevos segmentos: todo esto es posible con un clic.<\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"386\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Eike.png\" class=\"attachment-full size-full\" alt=\"Hombre sonriente con camiseta negra con la inscripci\u00f3n &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Eike.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Eike-300x290.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eUstedes siempre tienen una URL fija para su exportaci\u00f3n con nosotros. A partir de ese momento, se realiza el intercambio completo y autom\u00e1tico de sus datos de producto con el mercado.\u201c\r\n<br>\r\n<br>\r\nEike Prien\r\n<br>\r\nConsultor Senior de Comercio Electr\u00f3nico, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un ejemplo de \u00e9xito: La colaboraci\u00f3n con Kaufland Global Marketplace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Kaufland fue uno de los primeros mercados en ponerse en marcha tras la integraci\u00f3n de Channel Pilot, y uno de los m\u00e1s importantes. \u00bfPor qu\u00e9? Porque Kaufland facilita enormemente el inicio de la internacionalizaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una cuenta: hasta siete pa\u00edses<\/li>\n\n\n\n<li>Servicio de traducci\u00f3n<\/li>\n\n\n\n<li>Opciones de marketing directamente en la cuenta de vendedor<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"586\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1.png\" alt=\"Taladro atornillador a bater\u00eda Bosch GSR 12V-15, versi\u00f3n solo, en caja.\" class=\"wp-image-2988 media-focus-point\" style=\"aspect-ratio:16\/9;object-fit:cover;object-position:0% 0%; object-position: 0% 0%;\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1-664x507.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/12\/7dbbbd8b-7c32-479c-a40e-a17d756092af-768x586-1-1-300x229.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Werkzeugstore24 aprovech\u00f3 esta oportunidad de inmediato. Con sus traducciones existentes, pudieron ser uno de los primeros comerciantes en entrar en funcionamiento directamente despu\u00e9s del lanzamiento de Kaufland Francia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto demuestra de manera impresionante lo r\u00e1pido que puede ser vender en mercados en l\u00ednea cuando un comerciante ya tiene una base de datos limpia y la infraestructura t\u00e9cnica adecuada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eficiencia gracias a los datos: por qu\u00e9 Werkzeugstore24 se adapta sin esfuerzo adicional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que llama especialmente la atenci\u00f3n: El equipo de Werkzeugstore24 consta de tan solo&nbsp;<strong>25 empleados<\/strong>&nbsp;\u2013 incluidos almac\u00e9n, soporte, compras y gesti\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00fan as\u00ed, venden en m\u00e1s de 16 mercados. \u00bfPor qu\u00e9 funciona eso?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>porque los procesos est\u00e1n automatizados<\/strong><\/li>\n\n\n\n<li><strong>porque los datos del producto est\u00e1n bien estructurados<\/strong><\/li>\n\n\n\n<li><strong>porque Channel Pilot Pro se encarga del trabajo rutinario<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En este sentido, es especialmente importante tener un control total. \u00bfQu\u00e9 productos deben distribuirse y d\u00f3nde? \u00bfCon qu\u00e9 estrategia de precios? \u00bfQu\u00e9 pa\u00edses pueden recibir qu\u00e9 art\u00edculos y qu\u00e9 gamas de productos funcionan mejor en cada lugar? El resultado: <strong>Mayor rentabilidad, menos errores, mayor alcance.<\/strong><\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"705\" height=\"527\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353.jpg\" class=\"attachment-full size-full media-focus-point\" alt=\"Retrato de hombre en una oficina moderna, sonriendo y profesional.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353.jpg 705w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353-664x496.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christian_Rudolph_hoch-e1780927281353-300x224.jpg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" style=\"object-position: 53% 23%;\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eUn nuevo canal no era magia negra. Esto es realmente solo un correo electr\u00f3nico corto para ustedes y el canal ser\u00e1 activado.\u201c\r\n<br>\r\n<br>\r\nChristian Rudolph\r\n<br>\r\nGerente, Werkzeugstore24<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Vender en mercados: una clara ventaja competitiva para 2025 y m\u00e1s all\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Werkzeugstore24 representa a muchos distribuidores: <strong>Vender en marketplaces es la v\u00eda de crecimiento m\u00e1s r\u00e1pida, de menor riesgo y m\u00e1s escalable en el comercio electr\u00f3nico.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Channel Pilot Pro, esta v\u00eda no solo es posible, sino eficiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>menos trabajo manual<\/li>\n\n\n\n<li>lanzamientos de mercado internacionales m\u00e1s r\u00e1pidos<\/li>\n\n\n\n<li>mayor calidad de datos<\/li>\n\n\n\n<li>mejor visibilidad<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Precisamente por eso, Werkzeugstore24 crece hoy no solo a trav\u00e9s de la tienda, sino a trav\u00e9s de una red de mercados fuerte y global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quien quiera crecer en 2025, no puede evitar vender en marketplaces.<br>Y quien quiera hacerlo inteligente, necesita la infraestructura adecuada. Aqu\u00ed est\u00e1 la sesi\u00f3n completa en video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Est\u00e1s viendo contenido de marcador de posici\u00f3n de <strong>Predeterminado<\/strong>. Para acceder al contenido real, haz clic en el siguiente bot\u00f3n. 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                                  <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>25 empleados, 16+ marketplaces: procesos automatizados y datos de productos limpios permiten el crecimiento en marketplaces sin esfuerzo adicional.<\/p>","protected":false},"featured_media":1147,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121],"ressource-category":[20],"class_list":["post-2564","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-success-stories"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource\/2564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media\/1147"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media?parent=2564"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/visible_languages?post=2564"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource-category?post=2564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}