{"id":4385,"date":"2026-07-01T12:20:42","date_gmt":"2026-07-01T10:20:42","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4385"},"modified":"2026-07-10T12:56:09","modified_gmt":"2026-07-10T10:56:09","slug":"la-redoute-gestion-migracion-flujos-productos","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/la-redoute-migration-gestion-flux-produits\/","title":{"rendered":"La Redoute: migraci\u00f3n hacia una mayor eficiencia"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Arij.png\" class=\"attachment-full size-full\" 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2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copiar enlace<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>La Redoute: detr\u00e1s de escena de una migraci\u00f3n estrat\u00e9gica hacia una mayor eficiencia<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Actor ic\u00f3nico de la venta por correo, La Redoute se impone hoy como una de las l\u00edderes del comercio electr\u00f3nico Hogar y Moda, en Francia y Europa. As\u00ed, cuando millones de SKUs deben permanecer sincronizados en docenas de mercados y cientos de canales, el rendimiento de los flujos se convierte en una verdadera palanca de crecimiento.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"765\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-1360x765.jpg\" alt=\"Logo de Laredo y logo de Channel Pilot Solutions sobre fondo verde.\" class=\"wp-image-4080\" style=\"aspect-ratio:1.7778035909860277;width:587px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-300x169.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-18x10.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait.jpg 1921w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A principios de 2026, La Redoute decidi\u00f3 cambiar su soluci\u00f3n de gesti\u00f3n de flujos de productos con un objetivo claro: ganar eficiencia en todo su dispositivo multicanal. Descubra c\u00f3mo La Redoute aceler\u00f3 la actualizaci\u00f3n de sus flujos y centraliz\u00f3 la gesti\u00f3n de sus cat\u00e1logos y sus reglas gracias a una migraci\u00f3n bien pensada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La Redoute \u2013 hacia una gesti\u00f3n de flujos inteligente<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>M\u00e1s <strong>3,5 millones<\/strong> de SKU<\/li>\n\n\n\n<li><strong>10 <\/strong>pagos, con un <strong>m\u00ednimo de 3<\/strong> catalogos <strong>par<\/strong> pagos<\/li>\n\n\n\n<li><strong>240 <\/strong>canales de difusi\u00f3n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A esta escala, la gesti\u00f3n de los datos de productos se vuelve sensible y exigente: los vol\u00famenes son importantes, la sincronizaci\u00f3n de los flujos puede volverse lenta y dif\u00edcil de controlar, aumentan los riesgos de perturbaciones operativas y la optimizaci\u00f3n de los datos consume mucho tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el contrario, el papel principal de una soluci\u00f3n de gesti\u00f3n de flujos de productos es precisamente anticipar y resolver estos desaf\u00edos, al tiempo que permite a las marcas ir a\u00fan m\u00e1s lejos gracias a nuevos productos, nuevos mercados y nuevas fuentes de datos. <strong>La escalabilidad es esencial para dar cabida al crecimiento.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es en este contexto que Channel Pilot Solutions se convirti\u00f3 en la soluci\u00f3n elegida por La Redoute para evolucionar su gesti\u00f3n de flujos de productos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/vignette-_2022-10-03_18-20-31_25-2.png\" alt=\"\" class=\"wp-image-4362\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Y esto es lo que esta migraci\u00f3n ha hecho posible:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Actualizaciones 8 veces m\u00e1s r\u00e1pidas: <\/strong>pasaje de 8 horas a 1 hora para actualizar los flujos, mejorando significativamente la capacidad de respuesta, especialmente durante per\u00edodos de alta actividad como las rebajas de verano.<\/li>\n\n\n\n<li><strong>Una capacidad de procesamiento a gran escala: <\/strong>gesti\u00f3n de m\u00e1s de 3,5 millones de SKUs en 240 canales y 10 pa\u00edses, con m\u00e1s de 20 millones de SKUs exportados cada hora.<\/li>\n\n\n\n<li><strong>Una estructura de cat\u00e1logo simplificada: <\/strong>pasaje de m\u00faltiples cat\u00e1logos a una \u00fanica fuente, reduciendo la duplicidad y la complejidad operativa.<\/li>\n\n\n\n<li><strong>Una gesti\u00f3n de reglas y datos m\u00e1s eficiente: <\/strong>reglas centralizadas, datos reestructurados y herramientas m\u00e1s accesibles, menos tareas manuales y m\u00e1s autonom\u00eda para los equipos operativos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alcanzar la eficiencia a trav\u00e9s de oportunidades de optimizaci\u00f3n: C\u00f3mo Channel Pilot Solutions cumpli\u00f3 las expectativas<\/strong><\/h2>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-2\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-5\">\n                                Desaf\u00edo                            <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-7\">\n                                Trabajo realizado                            <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Desaf\u00edo\">\n                                                                            Acelerar los ciclos de actualizaci\u00f3n de productos y reducir los procesos pesados                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Trabajo realizado\">\n                                                                            Las actualizaciones a trav\u00e9s de API permiten procesar \u00fanicamente los datos realmente modificados, evitando recargas completas de cat\u00e1logos. La soluci\u00f3n est\u00e1 dise\u00f1ada para manejar vol\u00famenes muy grandes, con m\u00e1s de 20 millones de SKUs exportados por hora.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Desaf\u00edo\">\n                                                                            Simplificar la gesti\u00f3n de cat\u00e1logos y limitar la complejidad relacionada con las variaciones                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Trabajo realizado\">\n                                                                            Una \u00fanica fuente de importaci\u00f3n sustituye a las m\u00faltiples estructuras de cat\u00e1logo hist\u00f3ricas. La l\u00f3gica de variaci\u00f3n solo se activa en las exportaciones correspondientes, lo que evita duplicaciones y complejidad innecesarias.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Desaf\u00edo\">\n                                                                            Mejorar la eficiencia en la creaci\u00f3n y adaptaci\u00f3n de reglas                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Trabajo realizado\">\n                                                                            Se crean f\u00f3rmulas reutilizables una sola vez y luego se actualizan de forma centralizada. Una funci\u00f3n de copia de reglas tambi\u00e9n permite realizar ajustes espec\u00edficos por canal de forma r\u00e1pida.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Desaf\u00edo\">\n                                                                            Garantizar la calidad y coherencia de los datos producidos                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Trabajo realizado\">\n                                                                            Una soluci\u00f3n de reestructuraci\u00f3n de datos permite a los equipos de TI redefinir la estructura de los datos de los productos y controlar su formato seg\u00fan los requisitos de los canales de distribuci\u00f3n.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Desaf\u00edo\">\n                                                                            Hacer la creaci\u00f3n de reglas accesible y m\u00e1s r\u00e1pida por pa\u00eds e idioma                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Trabajo realizado\">\n                                                                            El generador de f\u00f3rmulas IA simplifica la creaci\u00f3n de reglas mediante un enfoque intuitivo, lo que limita la dependencia de perfiles t\u00e9cnicos avanzados.                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">En la pr\u00e1ctica, la verdadera efectividad en la gesti\u00f3n de flujos de productos consiste en transformar los datos del producto en informaci\u00f3n de alto rendimiento, lista para ser distribuida en cada canal, con una fricci\u00f3n, tiempo y esfuerzo manual m\u00ednimos. En otras palabras: menos tiempo dedicado a las operaciones, m\u00e1s tiempo dedicado a la visibilidad, al rendimiento y al crecimiento.<\/p>\n\n\n\n<section id=\"vorteile\" class=\"align wp-block-lb-usp\">\n    <div class=\"container\">\n        <div class=\"section-columns\">\n            <div class=\"section-column section-column__content\">\n                <div class=\"section-content\">\n                                            <p class=\"section-content__pretitle pretitle\">\n                            El proyecto de migraci\u00f3n:                         <\/p>\n                                                                <h2 class=\"section-content__title\">\n                            Priorizaci\u00f3n, agilidad y trabajo en equipo                        <\/h2>\n                                                                                        <div class=\"section-content__group-buttons\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                                                            <\/div>\n            <\/div>\n                                <div class=\"section-column section-column__cards\">\n                        <div class=\"js-cards-slider\">\n                            <ul class=\"cards swiper-wrapper\">\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics.jpg\" class=\"attachment-full size-full\" alt=\"Laptop muestra panel de an\u00e1lisis para gesti\u00f3n de datos de productos y optimizaci\u00f3n de feeds.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics.jpg 1792w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-664x379.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-1360x777.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-300x171.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-18x10.jpg 18w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Auditor\u00eda                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Se realiz\u00f3 una auditor\u00eda inicial detallada por Thibaut Monot, Gerente de Cuentas en Channel Pilot Solutions, con el fin de analizar la situaci\u00f3n actual, identificar oportunidades de optimizaci\u00f3n y definir la hoja de ruta m\u00e1s eficaz.                                                     <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1.jpg\" class=\"attachment-full size-full\" alt=\"Cuatro miembros del equipo con camisetas negras que dicen &#039;Channel Pilot Pro&#039; frente a un fondo blanco.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Coordinaci\u00f3n de equipos                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Un equipo de Gerentes de Cuentas de Channel Pilot Solutions, liderado por Arij Nouaili, Gerente de Proyecto, acompa\u00f1\u00f3 la migraci\u00f3n t\u00e9cnica junto con los equipos transversales de La Redoute. Todos trabajaron en estrecha colaboraci\u00f3n para alinear las necesidades, validar las especificidades del mercado y preparar las configuraciones locales a trav\u00e9s de puntos de seguimiento regulares y talleres de formaci\u00f3n.                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"1168\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01.png\" class=\"attachment-full size-full\" alt=\"Dos empresarios trabajan juntos en un port\u00e1til en la oficina.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01.png 1702w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-664x456.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-1360x933.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-300x206.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-18x12.png 18w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Hoja de ruta del proyecto                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Se ha co-creado un plan de migraci\u00f3n progresiva entre los equipos de La Redoute y Channel Pilot Solutions, priorizando los mercados clave y garantizando al mismo tiempo hitos claros, responsabilidades definidas y el cumplimiento de los plazos en todos los pa\u00edses afectados.                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map.jpg\" class=\"attachment-full size-full\" alt=\"Mapa mundial con marcadores para estrategias de comercio electr\u00f3nico globales.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map.jpg 1792w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-664x379.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-1360x777.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-300x171.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-18x10.jpg 18w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Pruebas y ejecuci\u00f3n                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Cada mercado se lanz\u00f3 seg\u00fan un proceso controlado que inclu\u00eda la provisi\u00f3n de un entorno de prueba dedicado por pa\u00eds, la validaci\u00f3n de flujos, la optimizaci\u00f3n de reglas, la capacitaci\u00f3n de usuarios y pruebas finales antes de la puesta en producci\u00f3n.                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                        <div class=\"swiper-controls-wrapper\">\n    <button type=\"button\" aria-label=\"Mostrar diapositiva de prevenci\u00f3n\" class=\"swiper-button-prev\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n    <div class=\"swiper-pagination\"><\/div>\n    <button type=\"button\" aria-label=\"Mostrar siguiente diapositiva\" class=\"swiper-button-next\">\n        <svg width=\"9\" height=\"14\" 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