{"id":4791,"date":"2019-11-26T16:59:00","date_gmt":"2019-11-26T15:59:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4791"},"modified":"2026-08-05T21:26:14","modified_gmt":"2026-08-05T19:26:14","slug":"google-manufacturer-center-explicado","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/google-manufacturer-center-erklaert\/","title":{"rendered":"Explicaci\u00f3n de Google Manufacturer Center"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Imagen de fondo de una mujer segura de s\u00ed misma con los brazos cruzados, vestida profesionalmente.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2019-11-26\" class=\"section__content--date\">\n                26.11.2019            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            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<\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Google Manufacturer Center: La herramienta para propietarios de marcas y fabricantes&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Mayor calidad de datos y mejor control en Google Shopping: eso es lo que debe garantizar el Google Manufacturer Center, introducido en Alemania ya en 2017. La plataforma debe permitir a los fabricantes y propietarios de marcas proporcionar sus propios datos de productos para mejorar la calidad de la informaci\u00f3n de productos ofrecida en Google y optimizar as\u00ed su propia presencia de marca. Sin embargo, dado que al Manufacturer Center, a diferencia de su hermano mayor, el Merchant Center, le ha faltado hasta ahora notoriedad, Google est\u00e1 trabajando intensamente en su promoci\u00f3n. Y menos mal, ya que el Google Manufacturer Center puede facilitarle el d\u00eda a d\u00eda a m\u00e1s de un propietario de marca o fabricante.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2019\/11\/Warm-Fade-Right-Loft-Image.jpg\" alt=\"Joven mujer trabaja en una laptop en una oficina moderna.\" class=\"wp-image-4804\" style=\"aspect-ratio:1.7500205080528288;width:697px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2019\/11\/Warm-Fade-Right-Loft-Image.jpg 1344w, https:\/\/channelpilot.com\/wp-content\/uploads\/2019\/11\/Warm-Fade-Right-Loft-Image-664x379.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2019\/11\/Warm-Fade-Right-Loft-Image-300x171.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2019\/11\/Warm-Fade-Right-Loft-Image-18x10.jpg 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s informaci\u00f3n de productos para una mejor calidad de los anuncios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1l es entonces exactamente la diferencia con el omnipresente Google Merchant Center? B\u00e1sicamente, en el Manufacturer Center se puede a\u00f1adir informaci\u00f3n de productos m\u00e1s detallada y extensa que en el Merchant Center. Cinco atributos deben indicarse de forma obligatoria. Estos son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ID<\/li>\n\n\n\n<li>T\u00edtulo<\/li>\n\n\n\n<li>Descripci\u00f3n<\/li>\n\n\n\n<li>Fotolink<\/li>\n\n\n\n<li>Marcar<\/li>\n\n\n\n<li>N\u00famero Global de Art\u00edculo Comercial (GTIN)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos son utilizados por Google como <em>fuente primaria<\/em> utilizado para los anuncios de productos de los minoristas, de modo que la presentaci\u00f3n de los productos por parte de terceros sea lo m\u00e1s correcta y uniforme posible. Adem\u00e1s, el centro tambi\u00e9n permite especificar informaci\u00f3n adicional como detalles de productos, precios de venta recomendados, enlaces a la p\u00e1gina de productos del fabricante, videos de YouTube y otros elementos que no se incluyen en un feed de Merchant Center. De este modo, el anuncio de producto en Google no solo se puede armonizar, sino tambi\u00e9n mejorar cualitativa y visualmente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e9 atributos exactos pueden indicar en el Manufacturer Center, lo sabr\u00e1n <a href=\"https:\/\/support.google.com\/manufacturers\/topic\/7420644?hl=de&amp;ref_topic=7663662,7663870\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las posibilidades de an\u00e1lisis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de ampliar la informaci\u00f3n de los productos, el Manufacturer Center tambi\u00e9n ofrece informaci\u00f3n detallada (insights) que permite un an\u00e1lisis b\u00e1sico del rendimiento de los productos en Google. Por ejemplo, la plataforma muestra tendencias de rendimiento de grupos de productos espec\u00edficos y cambios significativos en los precios o el rendimiento. Asimismo, las estad\u00edsticas de consultas de b\u00fasqueda ayudan en el an\u00e1lisis del rendimiento y en la estrategia de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios para fabricantes y propietarios de marcas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Google Manufacturer Center ofrece a los fabricantes y propietarios de marcas una buena oportunidad para erradicar en la medida de lo posible las descripciones de productos err\u00f3neas y las im\u00e1genes de baja calidad. Pueden unificar la presentaci\u00f3n de sus propios productos por parte de los distribuidores, optimizando as\u00ed la representaci\u00f3n de la marca y creando autenticidad. Seg\u00fan Google, esto no solo genera una experiencia de compra m\u00e1s agradable para el cliente, sino que tambi\u00e9n conlleva una tasa de conversi\u00f3n del 10 %. Adem\u00e1s, para aquellos fabricantes y propietarios de marcas que a\u00fan no utilizan las exhaustivas opciones de an\u00e1lisis de Channel Pilot Pro, el Manufacturer Center ofrece una alternativa \u00fatil para controlar al menos las tendencias de rendimiento fundamentales de sus productos. Esto les permite adaptar su estrategia de marketing a las novedades actuales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuer\u00e9is probar vosotros mismos las funciones de Google Manufacturer Center? Encontrar\u00e9is una gu\u00eda para configurar vuestra cuenta <a href=\"https:\/\/support.google.com\/manufacturers\/answer\/6124029\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\">Por cierto<\/mark>Hemos vuelto a comprobar las especificaciones de los feeds en Channel Pilot Pro bas\u00e1ndonos en la informaci\u00f3n m\u00e1s reciente de Google, ya que el feed del fabricante de Google tambi\u00e9n se puede crear a trav\u00e9s de nosotros, por supuesto.<\/p>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Fgoogle-manufacturer-center-erklaert%2F\" 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