{"id":4794,"date":"2021-07-28T18:36:00","date_gmt":"2021-07-28T16:36:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4794"},"modified":"2026-08-05T21:40:17","modified_gmt":"2026-08-05T19:40:17","slug":"funciones-de-pim-con-channel-pilot-pro","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/pim-funktionen-mit-channel-pilot-pro\/","title":{"rendered":"Funciones PIM con Channel Pilot Pro"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png\" class=\"attachment-full size-full\" alt=\"Mujer con gafas y jersey oscuro sonr\u00ede amablemente a la c\u00e1mara.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Christina<\/p>\n            <time datetime=\"2021-07-28\" class=\"section__content--date\">\n                28.07.2021            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-07-664x433.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Channel-Landingpage-07-300x196.jpg 300w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 hace un sistema PIM?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los sistemas de gesti\u00f3n de informaci\u00f3n de productos (sistemas PIM) controlan y gestionan todos los datos relevantes de los productos. Los PIM incluyen la captura, el mantenimiento y la preparaci\u00f3n de los datos de los productos y los ponen a disposici\u00f3n de los diferentes medios o canales, como en el comercio electr\u00f3nico para la propia tienda online, sitios web de comparaci\u00f3n de precios o mercados. Esta informaci\u00f3n incluye, adem\u00e1s de los datos maestros de productos cl\u00e1sicos (precios de art\u00edculos, especificaciones y muchos otros), variantes de texto, traducciones y material de imagen asociado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A menudo, esta informaci\u00f3n de producto no est\u00e1 disponible de forma centralizada en una empresa, sino que se encuentra en varios sistemas o bases de datos. Como resultado, los diferentes departamentos, como compras, marketing o ventas, tienen a menudo que gestionar m\u00faltiples sistemas y carecen de acceso mutuo a toda la informaci\u00f3n. Esto cuesta tiempo, dinero y valiosos recursos. Con un PIM, las empresas pueden acceder f\u00e1cilmente a toda la informaci\u00f3n de productos, actualizarla y garantizar una gesti\u00f3n automatizada de los datos de productos en los respectivos canales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de un sistema PIM es gestionar los datos de forma neutra respecto al medio y procesar el esfuerzo de mantenimiento y captura de datos ahorrando la mayor cantidad de recursos posible. Al mismo tiempo, se incrementa enormemente la calidad de los datos en el sistema y la composici\u00f3n de la informaci\u00f3n de producto en los diferentes canales, y se reducen los costes de toda la gesti\u00f3n de productos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u00bfQu\u00e9 funciones de PIM puede asumir Channel Pilot Pro?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con Channel Pilot Pro puedes cubrir por completo las funcionalidades b\u00e1sicas de un sistema PIM. Despu\u00e9s de haber importado todo tu cat\u00e1logo de productos, incluso de diferentes fuentes de origen, todos los datos de los productos se pueden gestionar y enriquecer de forma centralizada en la herramienta, y exportarse de manera automatizada a todos tus canales de exportaci\u00f3n, como portales de comparaci\u00f3n de precios y productos, Google Shopping, marketplaces, redes sociales y muchos m\u00e1s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con las numerosas opciones de optimizaci\u00f3n en Channel Pilot Pro, los datos de productos se proporcionan siempre con la mejor calidad posible. Puedes depurar toda la informaci\u00f3n, como el t\u00edtulo, la descripci\u00f3n o las especificaciones del producto, prepararla de forma \u00f3ptima para todos los canales de venta relevantes y distribuirla de manera autom\u00e1tica. Unos datos de productos perfectos son cruciales para una colocaci\u00f3n \u00f3ptima en los distintos canales de venta online y contribuyen as\u00ed de forma decisiva al \u00e9xito de tu propia tienda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, se pueden controlar la organizaci\u00f3n y optimizaci\u00f3n de los procesos comerciales relacionados con las ventas, como las compras, la gesti\u00f3n de inventarios o la tramitaci\u00f3n de pedidos. Los recursos existentes de una empresa se utilizan as\u00ed de forma eficiente y permiten en todo momento un intercambio de datos fluido en todos los departamentos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre la base del seguimiento de clics y ventas, siempre puedes reaccionar ante los cambios de rendimiento. Con el control de rendimiento de Channel Pilot Pro es posible optimizar a nivel de art\u00edculo, art\u00edculo principal o categor\u00eda. Utilizando f\u00f3rmulas y filtros, compruebas todas las m\u00e9tricas clave de tus productos y gestionas de forma espec\u00edfica tu rendimiento en los distintos canales. Tambi\u00e9n es viable llevar a cabo una comunicaci\u00f3n espec\u00edfica para cada grupo destinatario, por ejemplo, en los textos de descripci\u00f3n de productos seg\u00fan caracter\u00edsticas de g\u00e9nero.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con nosotros puedes cubrir las \u00e1reas de aplicaci\u00f3n t\u00edpicas de un sistema PIM y, adem\u00e1s, disfrutas de una gran variedad de ventajas adicionales. No solo ahorras costes en tu TI, sino que tambi\u00e9n creas feeds de datos de forma sencilla, llevas tu tienda online m\u00e1s r\u00e1pido a los canales de venta, aumentas tu conversi\u00f3n y siempre tienes el pleno control de todos los canales en todo momento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes m\u00e1s preguntas sobre las funciones de Channel Pilot Pro o quieres descubrir qu\u00e9 m\u00e1s puede hacer la herramienta, te ayudar\u00e1n <a href=\"https:\/\/channelpilot.com\/es\/contacto\/\">nuestras expertas y nuestros expertos<\/a> con mucho gusto.<\/p>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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