{"id":5173,"date":"2026-09-21T16:08:14","date_gmt":"2026-09-21T14:08:14","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5173"},"modified":"2026-09-21T16:36:45","modified_gmt":"2026-09-21T14:36:45","slug":"libro-blanco-mas-valor-por-clic-3","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/whitepaper-mehr-wert-pro-klick\/","title":{"rendered":"C\u00f3mo los equipos de marketing y comercio electr\u00f3nico aumentan el valor por clic"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Imagen de fondo de una mujer segura de s\u00ed misma con los brazos cruzados, vestida profesionalmente.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-09-21\" class=\"section__content--date\">\n                21.09.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            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2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copiar enlace<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">M\u00e1s presupuesto no genera m\u00e1s ventas. Obtener m\u00e1s valor de cada clic, s\u00ed.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Invertir m\u00e1s presupuesto en alcance pagado funcion\u00f3 durante mucho tiempo; hoy en d\u00eda ya no. El aumento de los CPC con una tasa de conversi\u00f3n constante significa que cada euro de ingresos se adquiere a un costo mayor que el a\u00f1o anterior. Y los reflejos habituales \u2014m\u00e1s presupuesto, m\u00e1s descuento\u2014 agravan el problema en lugar de resolverlo: profundizan la dependencia del alcance pagado y reducen el margen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro nuevo documento t\u00e9cnico, junto con Insider One, abordamos exactamente este punto e introducimos una m\u00e9trica que por fin une el CPC, el ROAS y el CPO: el valor por clic (Value per Click, VPC). A trav\u00e9s de tres palancas concretas, te mostramos c\u00f3mo aumentarlo de forma espec\u00edfica en tu equipo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Generar la demanda adecuada: mediante datos de producto comercializables y la selecci\u00f3n adecuada del canal y del grupo destinatario<br>\u2022 Convertir la visita en compra: con experiencias personalizadas a lo largo del recorrido del cliente<br>\u2022 Convertir la compra en una relaci\u00f3n, mediante viajes orientados a eventos en lugar de planes de campa\u00f1as r\u00edgidos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, obtendr\u00e1s dos activos pr\u00e1cticos listos para usar \u2014el control de preparaci\u00f3n de listados y la matriz de intenciones\u2014, as\u00ed como una perspectiva de c\u00f3mo la IA predictiva y ag\u00e9ntica automatizar\u00e1 el ciclo de eficiencia en el futuro.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"1303\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-1360x1303.png\" alt=\"Portada de E-Book de Channel Pilot Solutions sobre el tema de m\u00e1s valor por clic.\" class=\"wp-image-5174 size-full\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-1360x1303.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-664x636.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-300x287.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-13x12.png 13w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color 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En el playbook de eficiencia de embudo completo (Full-Funnel) 2026\/27, te mostramos junto con Insider One c\u00f3mo sacar m\u00e1s provecho de cada clic pagado con la nueva m\u00e9trica de valor por clic (Value per Click).<\/p>","protected":false},"featured_media":5174,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121],"ressource-category":[19],"class_list":["post-5173","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-whitepapers"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media\/5174"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/visible_languages?post=5173"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource-category?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}