{"id":5317,"date":"2026-10-29T12:52:23","date_gmt":"2026-10-29T11:52:23","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5317"},"modified":"2026-10-29T12:57:37","modified_gmt":"2026-10-29T11:57:37","slug":"trucos-de-black-friday-de-ultima-hora","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/black-friday-last-minute-hacks\/","title":{"rendered":"Black Friday 2026\u00a0"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Imagen de fondo de una mujer segura de s\u00ed misma con los brazos cruzados, vestida profesionalmente.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-10-29\" class=\"section__content--date\">\n                29.10.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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                             <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>El contador regresar\u00e1 a cero: 6 trucos de \u00faltima hora para el Black Friday de 2026&nbsp;<\/em><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El Black Friday es el 27 de noviembre, el Cyber Monday el 30 de noviembre. Para quienes venden a trav\u00e9s de varios canales, lo m\u00e1s importante hasta entonces es una cosa: precios y existencias que est\u00e9n sincronizados en todos los canales al mismo tiempo. Un nuevo mercado o un nuevo dise\u00f1o no encajan m\u00e1s en el tiempo actual. Estos seis puntos ya est\u00e1n cumplidos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape.jpg\" alt=\"Placa de ne\u00f3n con Black Friday y la palabra hacks.\" class=\"wp-image-5322\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape.jpg 1800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-663x442.jpg 663w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-768x512.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-1359x906.jpg 1359w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-1536x1024.jpg 1536w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-652x436.jpg 652w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-18x12.jpg 18w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 1: \u00bfGoogle ve tu precio?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google compara peri\u00f3dicamente el precio en tu feed con el precio en tu p\u00e1gina de producto. Si este var\u00eda, el producto puede ser rechazado y, en caso de variaciones permanentes, puede resultar en la suspensi\u00f3n de tu cuenta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un obst\u00e1culo que no se ve en la tienda: seg\u00fan Google, el Googlebot lee el c\u00f3digo HTML que tu servidor entrega. Los precios que solo se cargan mediante JavaScript dan lugar a un error. Esto significa que ves el precio en el navegador, pero Google no lo ve.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realice el autotest:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Abrir uno de tus productos m\u00e1s populares y buscar el texto fuente (Windows: Ctrl+U, Mac: Cmd+Option+U). Busca all\u00ed el precio con Ctrl+F. Si aparece, Google te mostrar\u00e1 la informaci\u00f3n en formato de texto. <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Test para resultados de b\u00fasqueda ricos<\/a>, lo que Google ve en la p\u00e1gina.&nbsp;<\/li>\n\n\n\n<li>Si falta el precio, d\u00e9jalo saber a tus desarrolladores o agencia.&nbsp;<\/li>\n\n\n\n<li>Abre la Diagn\u00f3stico en el Merchant Center y elimina todas las alertas.&nbsp;<\/li>\n\n\n\n<li>Compruebe que la disponibilidad es la misma en la p\u00e1gina del producto, en el proceso de pago, en los datos estructurados y en el feed. Incluso una desviaci\u00f3n puede dar lugar a la negativa.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando lo hagas, es importante. Despu\u00e9s de una correcci\u00f3n, Google revisar\u00e1 de nuevo durante las siguientes horas o d\u00edas, y una verificaci\u00f3n solicitada puede tardar hasta doce horas.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 2: Defina los precios de las promociones con antelaci\u00f3n&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modificar los precios poco antes del Black Friday, el 27 de noviembre, manualmente produce errores tipogr\u00e1ficos. Es mejor guardar los precios de la promoci\u00f3n ahora en el feed, con el precio especial y el per\u00edodo de oferta especial. Aseg\u00farate de tener en cuenta la zona horaria: si no es correcta, Google mostrar\u00e1 el precio incorrecto en el momento incorrecto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los precios y los inventarios cambian con frecuencia, Google recomienda realizar cargas planificadas o utilizar la API de comerciantes. Un feed que se actualiza solo durante la noche se queda atr\u00e1s en un d\u00eda de acci\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 3: Calcula antes de aplicar un descuento&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo con valores asumidos:&nbsp;<\/p>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-3\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-4\">\n                                                            <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-3\">\n                                Sin descuento                             <\/th>\n                                                                                <th class=\"col col-3 heading-xxs col-width-3\">\n                                Con un 15% de % descuento                             <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Precio de venta (bruto)                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sin descuento \">\n                                                                            49,90 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Con un 15% de % descuento \">\n                                                                            42,42 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Neto (19 % IVA incluido)                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sin descuento \">\n                                                                            41,93 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Con un 15% de % descuento \">\n                                                                            35,64 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Precio de compra                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sin descuento \">\n                                                                            22,00 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Con un 15% de % descuento \">\n                                                                            22,00 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Comision de mercado (12 %)                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sin descuento \">\n                                                                            5,99 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Con un 15% de % descuento \">\n                                                                            5,09 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Env\u00edo                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sin descuento \">\n                                                                            4,90 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Con un 15% de % descuento \">\n                                                                            4,90 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Margen por venta                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sin descuento \">\n                                                                            9,04 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Con un 15% de % descuento \">\n                                                                            3,65 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">La margen disminuye en casi un 60 por ciento. Debes vender aproximadamente el 2,5 veces m\u00e1s para obtener al final la misma cantidad de dinero, y los costos de devoluciones y publicidad a\u00fan no est\u00e1n incluidos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, establezca un precio m\u00ednimo para sus 20 a 50 productos m\u00e1s importantes por canal, por debajo del cual no se acercar\u00e1. Es raro que tenga que bajar demasiado: Idealo ha estado observando durante a\u00f1os una tendencia <a href=\"https:\/\/www.swr.de\/swraktuell\/550-millionen-retouren-im-onlinehandel-100.html\" target=\"_blank\" rel=\"noopener\">Ahorro promedio de entre 6 y 7 por ciento<\/a>, Y solo alrededor de cada d\u00e9cimo producto se reduce en un 20 por ciento o m\u00e1s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 4: Consuma menos productos y procura que sean de calidad&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El plan \u201ehacemos que todo el cat\u00e1logo est\u00e9 disponible para la acci\u00f3n\u201c suele fracasar porque en alg\u00fan lugar hay algo que no est\u00e1 bien con 5.000 productos. Busca 50: algunos incentivos y los productos que aporten tu margen de beneficio. Para estos 50, los datos, precios y existencias deben estar correctos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En los productos con escaso stock, vale la pena mantener un stock de reserva por canal. Si un producto solo queda un solo ejemplar y sigue estando disponible tanto en la tienda como en el mercado, uno de los dos clientes recibir\u00e1 una cancelaci\u00f3n. Por lo tanto, no ofrezca productos con escaso stock con todo el stock disponible en todos los canales al mismo tiempo, y proporcione productos similares en d\u00edas de promociones a intervalos de 15 minutos en lugar de cada hora.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 5: Comprueba tu precio de venta&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los defensores de los consumidores critican que en muchas promociones de descuentos no queda claro a qu\u00e9 se refiere el descuento. Una estrategia popular es comparar el precio con la recomendaci\u00f3n de venta sin compromiso en lugar del precio que el comerciante realmente ha exigido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de las rebajas, debe indicar el precio m\u00e1s bajo de los \u00faltimos 30 d\u00edas (\u00a7 11 PAngV). Este per\u00edodo comienza el 28 de octubre, y se extender\u00e1 hasta el 27 de noviembre.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Truco 6: Cuente con las devoluciones antes de que lleguen&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los pedidos espont\u00e1neos suelen regresar. El grupo de investigaci\u00f3n de gesti\u00f3n de devoluciones de la Universidad de Bamberg calcul\u00f3 recientemente unos 550 millones de paquetes de devoluciones al a\u00f1o, casi cada cuarto de paquete online. La gesti\u00f3n de estos costos a los comerciantes entre 1 y 15 euros por cada devoluci\u00f3n, y el 94 por ciento de ellos se realiza sin contacto con el cliente. <a href=\"https:\/\/www.swr.de\/swraktuell\/550-millionen-retouren-im-onlinehandel-100.html\" target=\"_blank\" rel=\"noopener\">Los clientes esperan la devoluci\u00f3n gratuita<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un margen de ganancia de 3,65 euros de Hack 3, una sola devoluci\u00f3n ya es una p\u00e9rdida. Por eso vale la pena volver a revisar las p\u00e1ginas de producto de los 50 productos promocionales: medidas, tabla de tallas, material, fotos reales. Esto reduce los casos de compra equivocada. Y planifique el almacenamiento y el servicio para enero, porque la ola llega despu\u00e9s del d\u00eda de la promoci\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tu cuenta atr\u00e1s&nbsp;<\/h2>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-2\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-2\">\n                                Per\u00edodo                             <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-8\">\n                                Tarea                             <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Per\u00edodo \">\n                                                                            Hasta el 8 de noviembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Tarea \">\n                                                                            Comprobaci\u00f3n de precios en el texto original, diagn\u00f3stico del feed, establecimiento de precios m\u00ednimos                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Per\u00edodo \">\n                                                                            Del 9 al 15 de noviembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Tarea \">\n                                                                            Calcula la margen, elige 50 productos, a\u00f1ade los precios de promoci\u00f3n al feed.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Per\u00edodo \">\n                                                                            Del 16 al 22 de noviembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Tarea \">\n                                                                            Establecer reservas de stock, mejorar las p\u00e1ginas de producto y aclarar las responsabilidades para el d\u00eda de acci\u00f3n                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Per\u00edodo \">\n                                                                            Del 23 al 26 de noviembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Tarea \">\n                                                                            \u00daltimo test en todos los canales, despu\u00e9s no habr\u00e1 m\u00e1s cambios importantes                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"Per\u00edodo \">\n                                                                            27 y 30 de noviembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Tarea \">\n                                                                            Verificar cada hora: ventas por canal, productos rechazados, pedidos sin stock                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Una plataforma en lugar de cinco obras&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto m\u00e1s canales gestione, m\u00e1s datos tendr\u00e1 que mantener en varios lugares. Channel Pilot Solutions lo conecta <a href=\"https:\/\/channelpilot.com\/es\/producto\/integraciones-de-marketplaces\/\" target=\"_blank\" rel=\"noopener\">Conexiones con marketplaces<\/a>, <a href=\"https:\/\/channelpilot.com\/es\/producto\/gestion-de-feeds\/\" target=\"_blank\" rel=\"noopener\">Gesti\u00f3n de piensos<\/a> y <a href=\"https:\/\/channelpilot.com\/es\/producto\/software-de-precios-dinamicos\/\" target=\"_blank\" rel=\"noopener\">Precios din\u00e1micos<\/a> en una plataforma. Una vez que estableces los precios m\u00ednimos y las reglas de precios, se aplicar\u00e1n en todos los canales. Con <a href=\"https:\/\/channelpilot.com\/es\/producto\/optimizacion-de-datos-de-producto\/\" target=\"_blank\" rel=\"noopener\">Optimizaci\u00f3n de datos del producto<\/a> Elimina los t\u00edtulos y los atributos antes de que Google los rechace.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/es\/contacto\/?subject=1\">Solicite una demostraci\u00f3n ahora.&nbsp;<\/a><\/div>\n<\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Preguntas frecuentes <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c36ad71da\" aria-controls=\"panel-6ae4c36ad71db\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfCu\u00e1ndo ser\u00e1 Black Friday 2026?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c36ad71db\" aria-labelledby=\"accordion-6ae4c36ad71da\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"NormalTextRun SCXW153769204 BCX0\">El 27 de noviembre de 2026, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153769204 BCX0\">Ciber<\/span><span class=\"NormalTextRun SCXW153769204 BCX0\"> El lunes se celebrar\u00e1 el 30 de noviembre.<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c36ad71da\" aria-controls=\"panel-6ae4c36ad71db\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfCu\u00e1nto descuento deber\u00eda dar?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c36ad71db\" aria-labelledby=\"accordion-6ae4c36ad71da\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW63046801 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63046801 BCX0\">Lo m\u00e1s m\u00ednimo posible. En promedio, la reducci\u00f3n de los ahorros se sit\u00faa entre el 6 y el 7 por ciento; solo aproximadamente cada d\u00e9cimo producto se reduce en un 20 por ciento o m\u00e1s (<\/span><\/span><a class=\"Hyperlink SCXW63046801 BCX0\" href=\"https:\/\/www.swr.de\/swraktuell\/550-millionen-retouren-im-onlinehandel-100.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW63046801 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW63046801 BCX0\">SWR<\/span><\/span><\/a><span class=\"TextRun SCXW63046801 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63046801 BCX0\">). Lo m\u00e1s importante que la cifra es tu precio m\u00ednimo por producto y canal.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c36ad71da\" aria-controls=\"panel-6ae4c36ad71db\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfPor qu\u00e9 Google rechaza mis productos?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c36ad71db\" aria-labelledby=\"accordion-6ae4c36ad71da\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW234133487 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW234133487 BCX0\">Principalmente debido a diferencias en el precio o la disponibilidad entre el feed y la p\u00e1gina del producto. Planifique los precios promocionales con antelaci\u00f3n y tenga en cuenta la zona horaria.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c36ad71da\" aria-controls=\"panel-6ae4c36ad71db\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfQu\u00e9 sucede con los precios de descuento?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c36ad71db\" aria-labelledby=\"accordion-6ae4c36ad71da\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW84187605 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84187605 BCX0\">Indicar el precio m\u00e1s bajo de los \u00faltimos 30 d\u00edas en caso de descuentos (\u00a7 11 PAngV). No basta con comparar el precio con el PVP. En caso de duda, consulte un asesor jur\u00eddico.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Fblack-friday-last-minute-hacks%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en Facebook\">\n                            <svg 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LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copiar enlace\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copiar enlace<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El Black Friday es el 27 de noviembre, el Cyber Monday el 30 de noviembre. Para quienes venden a trav\u00e9s de varios canales, lo m\u00e1s importante hasta entonces es una cosa: precios y existencias que est\u00e9n sincronizados en todos los canales al mismo tiempo. Un nuevo mercado o un nuevo dise\u00f1o no encajan m\u00e1s en el tiempo actual. Estos seis puntos ya est\u00e1n cumplidos. <\/p>","protected":false},"featured_media":5322,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122,123,124],"ressource-category":[17],"class_list":["post-5317","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media\/5322"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/visible_languages?post=5317"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource-category?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}