{"id":5357,"date":"2026-11-10T14:44:45","date_gmt":"2026-11-10T13:44:45","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5357"},"modified":"2026-11-10T15:39:24","modified_gmt":"2026-11-10T14:39:24","slug":"testar-una-herramienta-de-gestion-de-alimentos","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/es\/ressourcen\/feed-management-tool-testen\/","title":{"rendered":"\u00bfC\u00f3mo pruebo una herramienta de gesti\u00f3n de feeds?"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Imagen de fondo de una mujer segura de s\u00ed misma con los brazos cruzados, vestida profesionalmente.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-11-10\" class=\"section__content--date\">\n                10.11.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Ffeed-management-tool-testen%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Ffeed-management-tool-testen%2F\"\n                            class=\"section__social--button section__social--button--twitter\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Ffeed-management-tool-testen%2F&#038;title=Wie+teste+ich+ein+Feed+Management+Tool%3F\"\n                            class=\"section__social--button section__social--button--linkedin\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copiar enlace\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copiar enlace<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>\u00bfC\u00f3mo pruebo una herramienta de gesti\u00f3n de feeds con mi cat\u00e1logo de productos?<\/em><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">En las presentaciones, cada herramienta se ve bien. La demo funciona con datos de ejemplo limpios, los indicadores provienen de cat\u00e1logos seleccionados y la pregunta de c\u00f3mo se comporta tu cat\u00e1logo permanece sin respuesta. Sin embargo, en un gran cat\u00e1logo de productos, es precisamente esto lo que importa: \u00bfc\u00f3mo se comporta la herramienta con tus variantes, con atributos incompletos, con cambios de precio a gran escala y con otros pa\u00edses? Con una prueba estructurada, puedes responder a estas preguntas antes de tomar una decisi\u00f3n definitiva.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1200\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen.png\" alt=\"Test, Test, Check!-Stethoscoop e iconos \u2013 visualizaci\u00f3n de datos de producto.\" class=\"wp-image-5358\" style=\"aspect-ratio:1.7500280741156653;width:730px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen.png 1900w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-664x419.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-1360x859.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-300x189.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/11\/Feed-Management-fuer-Produktkataloge-testen-18x12.png 18w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 requisitos deber\u00edas examinar especialmente cuidadosamente en los grandes cat\u00e1logos?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No todos los criterios tienen la misma importancia para cada empresa. <a href=\"https:\/\/channelpilot.com\/es\/recursos\/gestion-de-alimentos-grandes-catalogos-de-productos\/\">gran cat\u00e1logo<\/a> Vale la pena examinar especialmente estos tres aspectos:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo bien procesa la herramienta la estructura de datos real?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un proveedor puede promocionar millones de productos. Sin embargo, esto no significa autom\u00e1ticamente que su cat\u00e1logo se procese sin problemas. Muchas variantes, diferentes estructuras de atributos y varias fuentes de datos pueden aumentar significativamente los requerimientos. La mera cantidad de productos no dice mucho al respecto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfSe pueden reutilizar las reglas?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes que crear reglas espec\u00edficas para cada canal y pa\u00eds, el mantenimiento se vuelve muy pesado. Las plantillas, los campos de f\u00f3rmulas y las logiques reutilizables ayudan a automatizar tareas recurrentes. Aseg\u00farate de que una regla pueda aplicarse a varios grupos de productos o pa\u00edses, en lugar de tener que crearla de nuevo cada vez.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 tan confiables son los precios y los inventarios actualizados?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos de precios y existencias deben actualizarse de manera confiable y acorde con tus procesos comerciales. Por lo tanto, no solo preg\u00fantale sobre la promesa de tiempo real anunciada, sino que muestra el proceso real con tu cat\u00e1logo: cu\u00e1ndo se importan, cu\u00e1ndo se distribuyen y qu\u00e9 sucede en el transcurso del proceso.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo prepares la prueba?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un an\u00e1lisis de selecci\u00f3n solo arrojar\u00e1 resultados confiables si lo prepares. Debes tener en cuenta estos puntos antes de realizar la primera importaci\u00f3n:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Establecer el alcance del test:<\/strong> \u00bfQu\u00e9 categor\u00edas, pa\u00edses y canales est\u00e1n incluidos en la prueba? Elige al menos un canal que sea especialmente importante para ti y otro que requiera caracter\u00edsticas b\u00e1sicas exigentes.<\/li>\n\n\n\n<li><strong>Componer el corte de cat\u00e1logo:<\/strong> Deber\u00eda incluir todos los tipos de productos que se encuentran en tu cat\u00e1logo, incluidos aquellos con muchas variantes y problemas de datos conocidos.<\/li>\n\n\n\n<li><strong>Escribir los criterios de \u00e9xito de antemano:<\/strong> Determina qu\u00e9 es lo que indica que se ha realizado un paso, por ejemplo: \u201eLos atributos obligatorios faltantes se mostrar\u00e1n antes de la reproducci\u00f3n\u201c.<\/li>\n\n\n\n<li><strong>Clarificar las competencias:<\/strong> \u00bfQui\u00e9n est\u00e1 involucrado en marketing, comercio y IT? \u00bfQui\u00e9n eval\u00faa al final?&nbsp;<\/li>\n\n\n\n<li><strong>Conectar el marco con el proveedor:<\/strong> Pregunta qu\u00e9 l\u00edmites de prueba existen, cu\u00e1nto tiempo dura el test y qui\u00e9n te ayuda durante la colocaci\u00f3n.&nbsp;<\/li>\n<\/ol>\n\n\n    <div class=\"align wp-block-lb-cta-small\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                <div class=\"section__info--content\">\n                    <h2 class=\"section__info--content__title heading-m\">Tu siguiente paso<\/h2>\n                    <p class=\"section__info--content__text\">Si quieres saber c\u00f3mo puedes visualizar tu cat\u00e1logo en Channel Pilot Pro, habla con nosotros sobre tu configuraci\u00f3n:<\/p>\n                <\/div>\n            <\/div>\n                                   <div class=\"section__button\">\n                <a class=\"btn\"\n                   href=\"https:\/\/channelpilot.com\/es\/contacto\/?subject=2\"\n                     target=\"_blank\" rel=\"noopener noreferrer\">\n                    Agendar una cita.                <\/a>\n            <\/div>\n                <\/div>\n    <\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Preguntas frecuentes sobre la prueba de un sistema de gesti\u00f3n de feeds <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad0fadf8d\" aria-controls=\"panel-6af3ad0fadf8e\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfCu\u00e1n grande deber\u00eda ser el cat\u00e1logo de pruebas?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad0fadf8e\" aria-labelledby=\"accordion-6af3ad0fadf8d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW74478411 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW74478411 BCX0\">Lo suficientemente grande para que todas las categor\u00edas, variantes y fuentes de datos est\u00e9n representadas. Lo importante es la diversidad, no la cantidad. Complemente los productos con datos conocidos, ya que estos muestran c\u00f3mo el software aborda los errores. Adem\u00e1s, pregunte al proveedor qu\u00e9 l\u00edmites de prueba existen.<\/span><\/span><span class=\"EOP Selected SCXW74478411 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad0fadf8d\" aria-controls=\"panel-6af3ad0fadf8e\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfCu\u00e1nto tiempo deber\u00eda durar una prueba?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad0fadf8e\" aria-labelledby=\"accordion-6af3ad0fadf8d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW232297912 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232297912 BCX0\">Dedica tanto tiempo como sea necesario para poder repetir cada paso al menos una vez, incluso cambios de precios y inventario a lo largo de varios ciclos de importaci\u00f3n. La duraci\u00f3n espec\u00edfica depende de la fuente de datos, los canales y el proveedor. Determine con antelaci\u00f3n por escrito el plazo con el proveedor.<\/span><\/span><span class=\"EOP Selected SCXW232297912 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad0fadf8d\" aria-controls=\"panel-6af3ad0fadf8e\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfQui\u00e9n deber\u00eda participar en la prueba?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad0fadf8e\" aria-labelledby=\"accordion-6af3ad0fadf8d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW113533739 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113533739 BCX0\">Al menos una persona de marketing o comercio que trabaje con el sistema m\u00e1s adelante, y una persona de TI o responsable de datos que conozca las interfaces y fuentes de datos. Adem\u00e1s, en los grandes cat\u00e1logos, alguien del departamento de producto tambi\u00e9n ayuda a evaluar las estructuras de atributos y variantes.<\/span><\/span><span class=\"EOP Selected SCXW113533739 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6af3ad0fadf8d\" aria-controls=\"panel-6af3ad0fadf8e\">\n                                            <span class=\"section__content--category__item--button__text\">\u00bfCu\u00e1ndo se considera que un examen ha sido aprobado?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6af3ad0fadf8e\" aria-labelledby=\"accordion-6af3ad0fadf8d\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW213346166 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213346166 BCX0\">Si la herramienta cumple los criterios de verificaci\u00f3n predefinidos. Esto incluye, por lo general, variantes bien procesadas, errores detectados antes de la publicaci\u00f3n, tiempos de actualizaci\u00f3n comprensibles y un esfuerzo manejable para un segundo mercado. Defina estos criterios antes de realizar la prueba.<\/span><span class=\"NormalTextRun SCXW213346166 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW213346166 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Compartir esta publicaci\u00f3n:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Ffeed-management-tool-testen%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Ffeed-management-tool-testen%2F\"\n                            class=\"section__social--button section__social--button--twitter\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Fes%2Fressourcen%2Ffeed-management-tool-testen%2F&#038;title=Wie+teste+ich+ein+Feed+Management+Tool%3F\"\n                            class=\"section__social--button section__social--button--linkedin\"\n                            target=\"_blank\" rel=\"noopener noreferrer\"                            aria-label=\"Compartir en LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copiar enlace\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copiar enlace<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>En las presentaciones, cada herramienta se ve bien. La demo funciona con datos de ejemplo limpios, los indicadores provienen de cat\u00e1logos seleccionados y la pregunta de c\u00f3mo se comporta tu cat\u00e1logo permanece sin respuesta. Sin embargo, en un gran cat\u00e1logo de productos, es precisamente esto lo que importa: \u00bfc\u00f3mo se comporta la herramienta con tus variantes, con atributos incompletos, con cambios de precio a gran escala y con otros pa\u00edses? Con una prueba estructurada, puedes responder a estas preguntas antes de tomar una decisi\u00f3n definitiva. <\/p>","protected":false},"featured_media":5358,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121,122,123,124],"ressource-category":[17],"class_list":["post-5357","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource\/5357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media\/5358"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/media?parent=5357"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/visible_languages?post=5357"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/es\/wp-json\/wp\/v2\/ressource-category?post=5357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}