{"id":2051,"date":"2023-07-21T14:00:00","date_gmt":"2023-07-21T12:00:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2051"},"modified":"2026-06-15T13:12:08","modified_gmt":"2026-06-15T11:12:08","slug":"gestion-dalimentation-multicanal-casio","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/casio-multichannel-feed-management\/","title":{"rendered":"CASIO devient un h\u00e9ros multicanal"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png\" class=\"attachment-full size-full\" alt=\"Homme amical avec une casquette noire et un t-shirt &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-300x300.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sebastian<\/p>\n            <time datetime=\"2023-07-21\" class=\"section__content--date\">\n                21.07.2023            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                  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                               <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Le chemin vers le h\u00e9ros multicanal \u2013 Une success story de CASIO et Channel Pilot Pro<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon, idealo, eBay, comparateurs de prix, moteurs de recherche de produits, places de march\u00e9 ou vente directe ? O\u00f9 proposer mes produits et \u00e0 quels prix ? Dans notre \u00e9tude de cas, nous vous montrons comment Channel Pilot Pro a aid\u00e9 CASIO avec succ\u00e8s dans sa strat\u00e9gie de distribution multicanal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80.jpg\" alt=\"\" class=\"wp-image-2056\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80.jpg 1920w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Titelbild_casio_Kreis-80-300x169.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comment puis-je me d\u00e9marquer de la concurrence tout en r\u00e9pondant aux exigences sp\u00e9cifiques de chaque plateforme ? Ces d\u00e9fis pr\u00e9occupent non seulement les petites et moyennes entreprises, mais aussi les principaux commer\u00e7ants et fabricants. En effet, il existe \u2013 comme son nom l'indique \u2013 de nombreuses voies vers le succ\u00e8s dans la vente MULTICANAL !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Global et efficace, mais pas aux d\u00e9pens de la marque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.casio-europe.com\/euro\/\" target=\"_blank\" rel=\"noopener\">CASIO<\/a>\u00a0L'objectif \u00e9tait de rendre sa large gamme de produits encore plus visible num\u00e9riquement tout en pr\u00e9servant l'identit\u00e9 de la marque. C'est pourquoi l'entreprise traditionnelle a opt\u00e9 pour l'approche globale de Channel Pilot Pro. De cette fa\u00e7on, l'ensemble du portefeuille de produits doit \u00eatre diffus\u00e9 efficacement sur diff\u00e9rents canaux. Daniel Guenther, Lead Performance Marketing, CASIO Europe GmbH explique : \u201e Nous r\u00e9solvons principalement le probl\u00e8me de la \u201e manipulation de flux \u201c avec Channel Pilot Pro et, \u00e0 ce jour, l'outil a r\u00e9pondu \u00e0 toutes nos exigences. \u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat est impressionnant : CASIO a pu am\u00e9liorer consid\u00e9rablement des indicateurs cl\u00e9s en ne faisant qu'optimiser ses donn\u00e9es produits pour les diff\u00e9rents canaux du mix multicanal.<\/p>\n\n\n    <div class=\"align wp-block-lb-featured-list\">\n        <div class=\"container container-single\">\n            <div class=\"section__body\">\n                                    <div class=\"section__item\">\n                                                    <div class=\"section__item--image\">\n                                <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8804 2.09863L7.50537 10.2236L5.74463 9.27539L10.1196 1.15039L11.8804 2.09863Z\" fill=\"white\"\/>\n<path d=\"M24.3804 9.27539L22.6196 10.2236L18.2446 2.09863L20.0054 1.15039L24.3804 9.27539Z\" fill=\"white\"\/>\n<path d=\"M28.5029 8.74951L26.8047 16.2212L24.8545 15.7778L25.9971 10.7495H4.12793L6.79834 22.4995H16V24.4995H5.20166L1.62207 8.74951H28.5029Z\" fill=\"white\"\/>\n<path d=\"M31 23.75V25.75H18.5V23.75H31Z\" fill=\"#BAD700\"\/>\n<path d=\"M25.75 18.5V31H23.75V18.5H25.75Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                            <\/div>\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+12 %<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">ROAS<\/p>\n                   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7.24854C16.2488 6.72349 16.145 6.20335 15.9441 5.71826C15.7432 5.23324 15.4487 4.79263 15.0774 4.42139C14.7061 4.05007 14.2652 3.75516 13.7801 3.5542C13.295 3.35331 12.7748 3.25 12.2498 3.25C11.7247 3.25003 11.2046 3.35327 10.7195 3.5542C10.2344 3.75515 9.79392 4.0501 9.42264 4.42139C9.05135 4.79267 8.7564 5.23316 8.55545 5.71826C8.35452 6.20335 8.25128 6.72349 8.25125 7.24854C8.25125 7.77357 8.35456 8.29372 8.55545 8.77881C8.75641 9.26396 9.05132 9.70485 9.42264 10.0762C9.79388 10.4474 10.2345 10.7419 10.7195 10.9429C11.2046 11.1438 11.7247 11.2475 12.2498 11.2476C12.7749 11.2476 13.2949 11.1438 13.7801 10.9429C14.2652 10.7419 14.7061 10.4475 15.0774 10.0762C15.4487 9.70485 15.7432 9.26396 15.9441 8.77881C16.1451 8.29368 16.2488 7.77363 16.2488 7.24854ZM18.2488 7.24854C18.2488 8.0363 18.0937 8.81663 17.7923 9.54443C17.4908 10.2722 17.049 10.9337 16.492 11.4907C15.9349 12.0478 15.2735 12.4895 14.5457 12.791C13.8179 13.0925 13.0376 13.2476 12.2498 13.2476C11.4621 13.2475 10.6821 13.0924 9.95437 12.791C9.22659 12.4896 8.56512 12.0477 8.00809 11.4907C7.45106 10.9337 7.00926 10.2722 6.70779 9.54443C6.40633 8.81663 6.25125 8.0363 6.25125 7.24854C6.25128 6.46085 6.40636 5.68085 6.70779 4.95312C7.00926 4.22532 7.45105 3.56387 8.00809 3.00684C8.56512 2.4498 9.22657 2.00801 9.95437 1.70654C10.6821 1.40511 11.4621 1.25003 12.2498 1.25C13.0376 1.25 13.8179 1.40508 14.5457 1.70654C15.2735 2.00801 15.9349 2.44981 16.492 3.00684C17.049 3.56386 17.4908 4.22534 17.7923 4.95312C18.0937 5.68085 18.2488 6.46086 18.2488 7.24854Z\" fill=\"#BAD700\"\/>\n<path d=\"M29.9058 19.124L21.708 29.3716L16.543 24.2065L17.957 22.7925L21.542 26.3774L28.3442 17.875L29.9058 19.124Z\" fill=\"white\"\/>\n<\/svg>\n                            <\/div>\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+26 %<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">CTR<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                    <div class=\"section__item--image\">\n                                <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.022 14.4995C21.0219 13.7263 20.3953 13.0996 19.6221 13.0996H18.2222V22.1138L15.0361 25.2993L17.9292 28.1924L16.5151 29.6069L12.208 25.2998L16.2222 21.2852V11.0996H19.6221C21.4998 11.0996 23.0219 12.6218 23.022 14.4995V19.2222L29.022 21.6226V29.4995H27.022V22.9761L21.022 20.5767V14.4995Z\" fill=\"white\"\/>\n<path d=\"M15 5.58008C15 4.43137 14.0686 3.50002 12.9199 3.5H3.82227V20.7119H11.2222V22.7119H1.82227V1.5H12.9199C15.1732 1.50002 17 3.3268 17 5.58008V8.5H15V5.58008Z\" fill=\"#BAD700\"\/>\n<path d=\"M30.1779 1.5V14.646H28.1779V3.5H19.0802C17.9315 3.5 17 4.43136 17 5.58008H15C15 3.32679 16.8269 1.5 19.0802 1.5H30.1779Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                            <\/div>\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+19 %<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Chiffre d'affaires<\/p>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Pro offre ainsi de nombreuses possibilit\u00e9s pour obtenir rapidement des succ\u00e8s visibles, m\u00eame sans connaissances en programmation. \u201e Il est relativement facile de copier et d'adapter les flux pour chaque canal, car Channel Pilot Pro propose des mod\u00e8les pour chaque canal possible \u201c, ajoute Daniel Guenther.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La collaboration cr\u00e9e la confiance et les r\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un partenariat comme celui-ci, une communication ouverte est essentielle. Nos experts Channel Pilot Pro connaissent l'outil, ses possibilit\u00e9s et ses cas d'utilisation. Apr\u00e8s avoir eu un aper\u00e7u des exigences sp\u00e9cifiques de CASIO, ils ont pu donner des perspectives r\u00e9alistes sur les objectifs futurs. Et, selon Daniel Guenther, ils ont eu tout \u00e0 fait raison : \u201e Notre exp\u00e9rience est que Channel Pilot Pro a d'excellentes approches de solutions et donne des conseils honn\u00eates. \u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voulez savoir comment nous avons obtenu ce r\u00e9sultat ph\u00e9nom\u00e9nal avec CASIO ? Alors t\u00e9l\u00e9chargez d\u00e8s maintenant notre Success Story gratuite !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, avec Channel Pilot Pro, vous pouvez devenir vous-m\u00eame un h\u00e9ros multicanal. Pour ce faire, vous pouvez sans engagement contacter nos coll\u00e8gues\u00a0<a href=\"https:\/\/channelpilot.com\/fr\/contact\/?subject=2\" data-type=\"link\" data-id=\"https:\/\/channelpilot.com\/kontakt\/?subject=2\">Contact<\/a>\u00a0accueillir. 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CASIO montre comment l'optimisation des flux par canal am\u00e9liore sensiblement les indicateurs cl\u00e9s \u2013 sans aucun effort de programmation.<\/p>","protected":false},"featured_media":2056,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121],"ressource-category":[20],"class_list":["post-2051","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-success-stories"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/2051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/2056"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=2051"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=2051"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=2051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}