{"id":2240,"date":"2026-03-17T15:47:00","date_gmt":"2026-03-17T14:47:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=2240"},"modified":"2026-06-19T14:59:37","modified_gmt":"2026-06-19T12:59:37","slug":"nos-points-forts-de-le-commerce-berlin-expo-2026","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/unsere-highlights-von-der-e-commerce-berlin-expo-2026\/","title":{"rendered":"Nos moments forts de l'E-Commerce Berlin Expo 2026"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Image de fond d&#039;une femme confiante, bras crois\u00e9s, habill\u00e9e de mani\u00e8re professionnelle.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-03-17\" class=\"section__content--date\">\n                17.03.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n    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2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">L'IA dans l'e-commerce : nos temps forts de l'E-Commerce Berlin Expo 2026<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es produits sont depuis longtemps bien plus qu'une simple obligation technique dans le e-commerce. Elles d\u00e9terminent la visibilit\u00e9 des produits, la performance des campagnes et la capacit\u00e9 d'un assortiment \u00e0 \u00eatre mis \u00e0 l'\u00e9chelle dans le cadre d'une distribution multicanale. Parall\u00e8lement, \u00e0 chaque nouvelle plateforme et \u00e0 chaque march\u00e9 suppl\u00e9mentaire, les exigences en mati\u00e8re de structure, de qualit\u00e9 et d'automatisation de ces donn\u00e9es augmentent \u2013 et avec elles, la pression sur les \u00e9quipes qui g\u00e8rent ces processus au quotidien.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header.jpg\" alt=\"\" class=\"wp-image-2242\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header.jpg 1921w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_01_Header-300x169.jpg 300w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pr\u00e9cis\u00e9ment ce dont il a \u00e9t\u00e9 intens\u00e9ment question les 17 et 18 f\u00e9vrier \u00e0 l'E-Commerce Berlin Expo 2026 : commer\u00e7ants, marques, fournisseurs de technologies et agences se sont r\u00e9unis pour discuter des d\u00e9veloppements actuels dans le commerce num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La manifestation en \u00e9tait \u00e0 sa 10e \u00e9dition cette ann\u00e9e<strong>&nbsp;<\/strong>\u2013 et a d\u00e9m\u00e9nag\u00e9 pour la premi\u00e8re fois \u00e0 la Messe Berlin, signe de la croissance continue de l'Expo. Nous \u00e9tions \u00e9galement pr\u00e9sents en tant qu'exposants. Pendant deux jours, notre stand a \u00e9t\u00e9 enti\u00e8rement consacr\u00e9 au commerce multicanal moderne \u2013 et \u00e0 la question : comment g\u00e9rer efficacement la charge de donn\u00e9es croissante dans le e-commerce ?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux visiteurs sont venus \u00e0 notre stand avec des questions tr\u00e8s sp\u00e9cifiques, notamment :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment mettre efficacement de grands catalogues de produits provenant de diff\u00e9rentes sources de donn\u00e9es sur les places de march\u00e9 ?<\/li>\n\n\n\n<li>Comment les commandes de plusieurs places de march\u00e9 peuvent-elles \u00eatre trait\u00e9es de mani\u00e8re centralis\u00e9e dans le syst\u00e8me de boutique, id\u00e9alement comme les commandes en ligne normales ?<\/li>\n\n\n\n<li>Comment g\u00e9rer efficacement plusieurs boutiques Shopify et diff\u00e9rents canaux de vente dans une structure centralis\u00e9e ?&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan.png\" class=\"attachment-full size-full\" alt=\"Homme souriant portant un t-shirt noir avec l&#039;inscription &quot; Channel Pilot Pro &quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Hasan-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eL'e-Commerce Expo de Berlin de cette ann\u00e9e \u00e9tait nettement plus grande et plus intense que les ann\u00e9es pr\u00e9c\u00e9dentes. Cela refl\u00e8te ce que de nombreux commer\u00e7ants vivent actuellement : des catalogues de produits toujours plus grands, des exigences croissantes des canaux de commercialisation et, en m\u00eame temps, une concurrence nettement plus forte.\u201c \r\n<br>\r\n<br>\r\nHasan Aytutucu\r\n<br>\r\nResponsable du d\u00e9veloppement commercial, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nos conversations ont fait ressortir une \u00e9volution centrale du commerce num\u00e9rique : les assortiments s'\u00e9largissent, les d\u00e9taillants se d\u00e9veloppent \u00e0 l'international, les plateformes posent des exigences de plus en plus sp\u00e9cifiques \u2013 et tout cela augmente l'effort n\u00e9cessaire pour maintenir et g\u00e9rer des informations produits de mani\u00e8re propre.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un coup d'\u0153il aux titres des produits le montre tr\u00e8s clairement. Ils doivent refl\u00e9ter pr\u00e9cis\u00e9ment le contenu de la page de destination respective, contenir des mots-cl\u00e9s pertinents et hi\u00e9rarchiser clairement les caract\u00e9ristiques centrales du produit. Parall\u00e8lement, les plateformes exigent un format coh\u00e9rent : pas de phrases publicitaires, pas de caract\u00e8res sp\u00e9ciaux inutiles, une structure claire. \u00c7a semble simple ? En pratique, cela co\u00fbte \u00e9norm\u00e9ment de temps et mobilise beaucoup de ressources.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"315\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1.jpg\" alt=\"Conseiller en \u00e9nergie chez Channel Pilot Pro lors d&#039;un salon professionnel.\" class=\"wp-image-3312\" style=\"aspect-ratio:1.7777777777777777\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-664x272.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-300x123.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_02_Messestand-768x315-1-1-18x7.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9v\u00e9nement phare du salon : Optimisation des donn\u00e9es produits r\u00e9invent\u00e9e<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1.jpg\" alt=\"E-Commerce Berlin Expo : les leaders du secteur se rencontrent pour \u00e9changer et r\u00e9seauter.\" class=\"wp-image-2252\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/03\/EBE26_Recap_03_Vortrag-768x432-1-300x169.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">C'est pr\u00e9cis\u00e9ment l\u00e0 que notre pr\u00e9sentation \u00e0 l'Expo proposait une approche. En collaboration avec DOUGLAS<strong>\u00a0<\/strong>nous avons montr\u00e9 comment ces exigences croissantes avec <a href=\"https:\/\/channelpilot.com\/fr\/produit\/intelligence-artificielle\/\">approches bas\u00e9es sur l'IA<\/a> g\u00e9rer la gestion des donn\u00e9es produits de mani\u00e8re nettement plus efficace.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sous le titre \u201e La r\u00e9volution des donn\u00e9es produit \u2013 Comment DOUGLAS utilise avec succ\u00e8s l'AI Formula Generator de Channel Pilot Pro \u201c, Jonas Franke (Team Lead SEA chez DOUGLAS) a expliqu\u00e9<strong>&nbsp;<\/strong>et notre<strong>&nbsp;<\/strong>COO Carsten Mesecke-von Rheinbaben<strong>,<\/strong>&nbsp;comment l'intelligence artificielle simplifie les structures de donn\u00e9es complexes et rend les processus de campagne sensiblement plus efficaces. Au lieu de r\u00e8gles manuelles fastidieuses, les logiques peuvent d\u00e9sormais \u00eatre d\u00e9finies beaucoup plus rapidement \u2013 et surtout plus facilement \u00e0 mettre \u00e0 l'\u00e9chelle.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ceux qui souhaitent approfondir ce cas d'utilisation, plus de d\u00e9tails sur l'utilisation de l'AI Formula Generator chez DOUGLAS se trouvent dans notre&nbsp;<a href=\"https:\/\/channelpilot.com\/fr\/de\/blog\/best-practice\/douglas-produktdaten-optimierung\/\">Dossier client<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Merci pour deux jours de salon inspirants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deux journ\u00e9es intenses, de nombreuses bonnes discussions et une foule de nouvelles impulsions \u2013 c'est ainsi que l'on peut r\u00e9sumer notre impression de l'E-Commerce Berlin Expo 2026<strong>&nbsp;<\/strong>r\u00e9sumer assez justement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un grand merci \u00e0 tous ceux qui sont pass\u00e9s nous voir sur notre stand, ont assist\u00e9 \u00e0 notre pr\u00e9sentation ou ont simplement cherch\u00e9 \u00e0 \u00e9changer bri\u00e8vement avec notre \u00e9quipe. Nous remercions \u00e9galement l'\u00e9quipe de l'E-Commerce Berlin Expo.<strong>&nbsp;<\/strong>pour l'organisation d'un \u00e9v\u00e9nement sectoriel r\u00e9ussi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous nous r\u00e9jouissons des prochaines discussions. 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20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copier le lien\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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commer\u00e7ants \u2013 et pourquoi les donn\u00e9es produits et l'IA d\u00e9cident de la visibilit\u00e9 et de la mise \u00e0 l'\u00e9chelle.<\/p>","protected":false},"featured_media":2242,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122],"ressource-category":[21],"class_list":["post-2240","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","ressource-category-events"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=2240"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}