{"id":3290,"date":"2026-04-30T19:08:00","date_gmt":"2026-04-30T17:08:00","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=3290"},"modified":"2026-07-06T13:03:36","modified_gmt":"2026-07-06T11:03:36","slug":"le-catalogue-du-tiktok-shop-espagne-nest-pas-suffisant","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/tiktok-shop-espana-catalogo-no-es-suficiente\/","title":{"rendered":"TikTok Shop Espagne : comment r\u00e9ussir"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Jose.png\" class=\"attachment-full size-full\" alt=\"Portrait d&#039;homme avec lunettes et barbe, portant un t-shirt noir avec l&#039;inscription &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Jose.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Jose-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Jose Antonio<\/p>\n            <time datetime=\"2026-04-30\" class=\"section__content--date\">\n                30.04.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                     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5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copier le lien\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">TikTok Shop en Espagne : pourquoi le catalogue ne suffit pas (et comment prosp\u00e9rer sur un canal qui n'est pas Amazon)<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">L'arriv\u00e9e de TikTok Shop en Espagne a ouvert un nouveau canal de vente aux r\u00e8gles tr\u00e8s diff\u00e9rentes de celles des marketplaces traditionnelles. Son potentiel est \u00e9vident, mais de nombreuses marques constatent qu'il ne suffit pas de reproduire ce qui fonctionne d\u00e9j\u00e0 sur d'autres canaux. Pour se d\u00e9velopper sur TikTok Shop, il est n\u00e9cessaire de combiner une base op\u00e9rationnelle solide avec une bonne compr\u00e9hension du fonctionnement r\u00e9el de la plateforme.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/1777472180121-image_generation-google-1-768x432-1.png\" alt=\"Une femme joyeuse prend un selfie dans la salle de bain avec son smartphone.\" class=\"wp-image-3292\" style=\"aspect-ratio:1.7778702163061564;width:936px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/1777472180121-image_generation-google-1-768x432-1.png 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/1777472180121-image_generation-google-1-768x432-1-664x374.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/1777472180121-image_generation-google-1-768x432-1-300x169.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/1777472180121-image_generation-google-1-768x432-1-18x10.png 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok Shop : un marketplace pas comme les autres<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis son lancement en Espagne fin 2024, TikTok Shop s'est impos\u00e9 comme l'un des principaux moteurs du social commerce en Europe. Cependant, sa logique est diff\u00e9rente. Ici, l'algorithme ne privil\u00e9gie ni le prix le plus bas ni la fiche produit la plus compl\u00e8te, mais la capacit\u00e9 \u00e0 g\u00e9n\u00e9rer de l'engagement et \u00e0 transformer le contenu en ventes. Les performances d\u00e9pendent donc de la mani\u00e8re dont interagissent les diff\u00e9rents \u00e9l\u00e9ments :<\/p>\n\n\n\n<section class=\"align wp-block-lb-structured-data\">\n    <div class=\"container\">\n                    <h2 class=\"always-visually-hidden\">\n                Titre            <\/h2>\n                            <ul class=\"cards\">\n                                                        <li class=\"card\">\n                                                    <h3 class=\"card--title\">\n                                Contenu organique                            <\/h3>\n                                                                    <\/li>\n                                                        <li class=\"card\">\n                                                    <h3 class=\"card--title\">\n                                Informations produit adapt\u00e9es et optimis\u00e9es                            <\/h3>\n                                                                    <\/li>\n                                                        <li class=\"card\">\n                                                    <h3 class=\"card--title\">\n                                Cr\u00e9ateurs (affili\u00e9s)                            <\/h3>\n                                                                    <\/li>\n                                                        <li class=\"card\">\n                                                    <h3 class=\"card--title\">\n                                Achats en direct                            <\/h3>\n                                                                    <\/li>\n                                                        <li class=\"card\">\n                                                    <h3 class=\"card--title\">\n                                Publicit\u00e9 (GMV Max, Publicit\u00e9s Vid\u00e9o Shopping)                            <\/h3>\n                                                                    <\/li>\n                            <\/ul>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi de nombreuses marques exp\u00e9riment\u00e9es sur d'autres places de march\u00e9 rencontrent des difficult\u00e9s : l'approche n'est tout simplement pas la m\u00eame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le catalogue : une base n\u00e9cessaire<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que le contenu soit la cl\u00e9, le catalogue reste le point de d\u00e9part. Si le flux n'est pas optimis\u00e9, synchronis\u00e9 et adapt\u00e9 \u00e0 TikTok Shop, toute strat\u00e9gie aura du mal \u00e0 \u00e9voluer. Dans ce contexte, Channel Pilot Pro permet de travailler cette base op\u00e9rationnelle, en facilitant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La publication rapide et facile de produits&nbsp;<\/li>\n\n\n\n<li>La synchronisation des stocks et des prix en temps r\u00e9el<\/li>\n\n\n\n<li>L'optimisation des fiches produit<\/li>\n\n\n\n<li>La gestion centralis\u00e9e des diff\u00e9rentes places de march\u00e9<\/li>\n\n\n\n<li>L'automatisation des r\u00e8gles et du reporting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un environnement o\u00f9 un produit peut devenir viral en quelques heures, disposer d'une infrastructure agile fait toute la diff\u00e9rence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok Shop demande une approche diff\u00e9rente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoir le catalogue en ordre est indispensable, mais la croissance ne d\u00e9pend pas uniquement de cela. TikTok Shop introduit ses propres dynamiques qui obligent \u00e0 travailler d'autres leviers, comme les affili\u00e9s, le live shopping, la publicit\u00e9 payante GMVMax ou les campagnes au sein de l'\u00e9cosyst\u00e8me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9fi r\u00e9side dans le fait de savoir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Que activer \u00e0 chaque moment<\/li>\n\n\n\n<li>Comment combiner les diff\u00e9rents leviers<\/li>\n\n\n\n<li>Quel type de contenu convertit<\/li>\n\n\n\n<li>Comment passer \u00e0 l'\u00e9chelle sans perdre en efficacit\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 qu'intervient la sp\u00e9cialisation.<\/p>\n\n\n\n<section id=\"vorteile\" class=\"align wp-block-lb-usp\">\n    <div class=\"container\">\n        <div class=\"section-columns\">\n            <div class=\"section-column section-column__content\">\n                <div class=\"section-content\">\n                                                                <h2 class=\"section-content__title\">\n                            Sp\u00e9cialisation et connaissance du canal                        <\/h2>\n                                                                <p class=\"section-content__text copy-l\">\n                            Disposer de profils ou d'\u00e9quipes sp\u00e9cialis\u00e9s sur TikTok Shop permet de mieux comprendre ces dynamiques et d'\u00e9viter les erreurs courantes. Paragon Social Commerce, en tant que partenaire officiel de TikTok Shop en Espagne, Allemagne, Italie et Royaume-Uni, travaille ce canal dans cette perspective, combinant strat\u00e9gie et ex\u00e9cution dans des domaines tels que :                        <\/p>\n                                                        <\/div>\n            <\/div>\n                                <div class=\"section-column section-column__cards\">\n                        <div class=\"js-cards-slider\">\n                            <ul class=\"cards swiper-wrapper\">\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon1_person_small.jpg\" class=\"attachment-full size-full\" alt=\"Ic\u00f4ne symbolique d&#039;une personne, ic\u00f4ne simple en noir et blanc.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon1_person_small.jpg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon1_person_small-664x664.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon1_person_small-300x300.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon1_person_small-12x12.jpg 12w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon1_person_small-740x740.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Programmes d'affiliation avec des cr\u00e9ateurs et leur gestion                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon2_bags_small.jpg\" class=\"attachment-full size-full\" alt=\"Deux ic\u00f4nes de cadenas, symbolisant la s\u00e9curit\u00e9 et la confidentialit\u00e9.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon2_bags_small.jpg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon2_bags_small-664x664.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon2_bags_small-300x300.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon2_bags_small-12x12.jpg 12w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon2_bags_small-740x740.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Strat\u00e9gies de live shopping                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon3_megaphone_small.jpg\" class=\"attachment-full size-full\" alt=\"Ic\u00f4ne de haut-parleur, symbole pour l&#039;audio ou le son.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon3_megaphone_small.jpg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon3_megaphone_small-664x664.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon3_megaphone_small-300x300.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon3_megaphone_small-12x12.jpg 12w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon3_megaphone_small-740x740.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Gestion des campagnes comme GMV Max Ads                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon4_video_small.jpg\" class=\"attachment-full size-full\" alt=\"Symbole pour la lecture vid\u00e9o ou multim\u00e9dia en noir et blanc.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon4_video_small.jpg 800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon4_video_small-664x664.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon4_video_small-300x300.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon4_video_small-12x12.jpg 12w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/04\/icon4_video_small-740x740.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                                                                    <p class=\"card__description\">\n                                                        D\u00e9veloppement de contenu ax\u00e9 sur la conversion                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                        <div class=\"swiper-controls-wrapper\">\n    <button type=\"button\" aria-label=\"Afficher la diapositive de pr\u00e9vention\" class=\"swiper-button-prev\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n    <div class=\"swiper-pagination\"><\/div>\n    <button type=\"button\" aria-label=\"Afficher la diapositive suivante\" class=\"swiper-button-next\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n<\/div>\n                    <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de l'ex\u00e9cution, la valeur r\u00e9side dans la compr\u00e9hension du comment et du quand activer chaque levier. De plus, l'acc\u00e8s direct \u00e0 la plateforme permet d'acc\u00e9l\u00e9rer les processus, d'anticiper les changements et de travailler avec une plus grande visibilit\u00e9 sur le fonctionnement du canal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quand l'op\u00e9ration et la strat\u00e9gie s'alignent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des points cl\u00e9s pour r\u00e9ussir sur TikTok Shop est la coordination entre la partie technique et la partie strat\u00e9gique. D'une part, il est n\u00e9cessaire d'avoir un catalogue optimis\u00e9 et pr\u00eat \u00e0 r\u00e9pondre \u00e0 la demande. D'autre part, il faut activer correctement les leviers qui g\u00e9n\u00e8rent de la visibilit\u00e9 et des ventes. Lorsque ces deux dimensions fonctionnent ensemble, la croissance cesse de d\u00e9pendre d'essais isol\u00e9s et devient plus coh\u00e9rente. <strong><em>Pour cette raison, nous travaillons main dans la main avec Channel Pilot Pro\u00a0<a href=\"https:\/\/paragonsocialcommerce.com\/\" target=\"_blank\" rel=\"noopener\">Paragon Social Commerce<\/a>, pour amener le succ\u00e8s de nos clients sur TikTok Shop au niveau sup\u00e9rieur.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Risque de traiter TikTok Shop comme un canal de plus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des erreurs les plus courantes consiste \u00e0 appliquer la m\u00eame approche que sur d'autres marketplaces. Cela se traduit g\u00e9n\u00e9ralement par des probl\u00e8mes op\u00e9rationnels, des strat\u00e9gies inefficaces ou des difficult\u00e9s \u00e0 passer \u00e0 l'\u00e9chelle. Sur un canal ayant ses propres dynamiques, l'apprentissage par essais et erreurs peut s'av\u00e9rer lent et co\u00fbteux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Infrastructure et sp\u00e9cialisation : une approche n\u00e9cessaire<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop repr\u00e9sente une opportunit\u00e9 claire pour les marques, mais exige aussi une adaptation. Plus qu'une question d'outils ou de partenaires sp\u00e9cifiques, il s'agit de comprendre que le canal n\u00e9cessite :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une base technique qui permette de g\u00e9rer le catalogue avec agilit\u00e9<\/li>\n\n\n\n<li>Une connaissance qui facilite d'activer correctement ses leviers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que sur TikTok Shop, le contenu, les donn\u00e9es et la strat\u00e9gie sont compl\u00e8tement interconnect\u00e9s. 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Ce qui fait la diff\u00e9rence, c'est le contenu, les cr\u00e9ateurs et le live shopping, mais la base reste un catalogue bien synchronis\u00e9.<\/p>","protected":false},"featured_media":3292,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[123],"ressource-category":[17],"class_list":["post-3290","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-es","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/3290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/3292"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=3290"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=3290"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}