{"id":4385,"date":"2026-07-01T12:20:42","date_gmt":"2026-07-01T10:20:42","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=4385"},"modified":"2026-07-10T12:56:09","modified_gmt":"2026-07-10T10:56:09","slug":"la-redoute-migration-gestion-flux-produits","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/la-redoute-migration-gestion-flux-produits\/","title":{"rendered":"La Redoute : une migration vers une plus grande efficacit\u00e9"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Arij.png\" class=\"attachment-full size-full\" alt=\"Jeune femme joyeuse aux cheveux boucl\u00e9s portant une tenue d&#039;entra\u00eenement de pilote.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Arij.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Arij-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Arij<\/p>\n            <time datetime=\"2026-07-01\" class=\"section__content--date\">\n                01.07.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                           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2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>La Redoute : les coulisses d'une migration strat\u00e9gique vers plus d'efficacit\u00e9<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Acteur embl\u00e9matique de la vente par correspondance, La Redoute s'affirme aujourd'hui comme l'un des leaders du e-commerce Maison &amp; Mode, en France et en Europe. Ainsi, lorsque des millions de r\u00e9f\u00e9rences doivent rester synchronis\u00e9es sur des dizaines de march\u00e9s et des centaines de canaux, la performance des flux devient un v\u00e9ritable levier de croissance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"765\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-1360x765.jpg\" alt=\"Logo Laredo et logo Channel Pilot Solutions sur fond vert.\" class=\"wp-image-4080\" style=\"aspect-ratio:1.7778035909860277;width:587px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-1360x765.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-664x374.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-300x169.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait-18x10.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Visual_LaRedoute_portrait.jpg 1921w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9but 2026, La Redoute a fait le choix de changer de solution de gestion de flux produits avec un objectif clair : gagner en efficacit\u00e9 sur l\u2019ensemble de son dispositif multicanal. D\u00e9couvrez comment La Redoute a acc\u00e9l\u00e9r\u00e9 la mise \u00e0 jour de ses flux et centralis\u00e9 la gestion de ses catalogues et de ses r\u00e8gles gr\u00e2ce \u00e0 une migration bien pens\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La Redoute \u2013 vers une gestion des flux intelligente<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Plus de <strong>3,5 millions<\/strong> de SKUs<\/li>\n\n\n\n<li><strong>10 <\/strong>pays, avec un <strong>minimum de 3<\/strong> catalogues <strong>par<\/strong> pays<\/li>\n\n\n\n<li><strong>240 <\/strong>canaux de diffusion<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 cette \u00e9chelle, la gestion des donn\u00e9es produits devient sensible et exigeante : les volumes sont importants, la synchronisation des flux peut devenir lente et difficile \u00e0 ma\u00eetriser, les risques de perturbations op\u00e9rationnelles augmentent, et l\u2019optimisation des donn\u00e9es devient chronophage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, the main role of a product flow management solution is precisely to anticipate and resolve these challenges, while allowing brands to go even further with new products, new markets, and new data sources. <strong>La scalabilit\u00e9 est essentielle pour laisser place \u00e0 la croissance.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans ce contexte que Channel Pilot Solutions est devenu la solution choisie par La Redoute pour faire \u00e9voluer son pilotage des flux produits.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/vignette-_2022-10-03_18-20-31_25-2.png\" alt=\"\" class=\"wp-image-4362\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Et voici ce que cette migration a rendu possible :<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mises \u00e0 jour 8\u00a0fois plus rapides\u00a0: <\/strong>The passage from 8 hours to 1 hour to update feeds, significantly improving responsiveness, especially during peak.<\/li>\n\n\n\n<li><strong>Une capacit\u00e9 de traitement \u00e0 grande \u00e9chelle : <\/strong>gestion de plus de 3,5 millions de r\u00e9f\u00e9rences sur 240 canaux et 10 pays, avec plus de 20 millions de r\u00e9f\u00e9rences export\u00e9es chaque heure.<\/li>\n\n\n\n<li><strong>Une structure de catalogue simplifi\u00e9e : <\/strong>Consolidation de multiples catalogues en une source unique, r\u00e9duisant la duplication et la complexit\u00e9 op\u00e9rationnelle.<\/li>\n\n\n\n<li><strong>Une gestion des r\u00e8gles et des donn\u00e9es plus efficace : <\/strong>r\u00e8gles centralis\u00e9es, donn\u00e9es restructur\u00e9es et outils plus accessibles, moins de t\u00e2ches manuelles et plus d\u2019autonomie pour les \u00e9quipes op\u00e9rationnelles.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Atteindre l'efficacit\u00e9 gr\u00e2ce aux opportunit\u00e9s d'optimisation : Comment Channel Pilot Solutions a r\u00e9pondu aux attentes<\/strong><\/h2>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-2\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-5\">\n                                Enjeu                            <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-7\">\n                                Travail effectu\u00e9                            <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Enjeu\">\n                                                                            Acc\u00e9l\u00e9rer les cycles de mise \u00e0 jour des produits et r\u00e9duire les traitements lourds                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Travail effectu\u00e9\">\n                                                                            Les mises \u00e0 jour via API permettent de traiter uniquement les donn\u00e9es r\u00e9ellement modifi\u00e9es, \u00e9vitant ainsi les rechargements complets des catalogues. La solution est con\u00e7ue pour g\u00e9rer des volumes tr\u00e8s importants, avec plus de 20 millions de SKUs export\u00e9s par heure.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Enjeu\">\n                                                                            Simplifier la gestion des catalogues et limiter la complexit\u00e9 li\u00e9e aux variations.                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Travail effectu\u00e9\">\n                                                                            Une seule source d'importation remplace les structures de catalogue historiques multiples. La logique de variation n'est activ\u00e9e que sur les exportations concern\u00e9es, \u00e9vitant ainsi les duplications et la complexit\u00e9 inutile.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Enjeu\">\n                                                                            Am\u00e9liorer l'efficacit\u00e9 dans la cr\u00e9ation et l'adaptation des r\u00e8gles                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Travail effectu\u00e9\">\n                                                                            Des formules r\u00e9utilisables sont cr\u00e9\u00e9es une seule fois puis mises \u00e0 jour de mani\u00e8re centralis\u00e9e. Une fonction de copie de r\u00e8gle permet \u00e9galement d\u2019effectuer rapidement des ajustements cibl\u00e9s par canal.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Enjeu\">\n                                                                            Garantir la qualit\u00e9 et la coh\u00e9rence des donn\u00e9es produites                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Travail effectu\u00e9\">\n                                                                            Une solution de restructuration des donn\u00e9es permet aux \u00e9quipes IT de red\u00e9finir la structure des donn\u00e9es produits et de contr\u00f4ler leur format selon les exigences des canaux de diffusion.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-5\"\n                                    data-label=\"Enjeu\">\n                                                                            Rendre la cr\u00e9ation de r\u00e8gles plus accessible et plus rapide par pays et par langue                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-7\"\n                                    data-label=\"Travail effectu\u00e9\">\n                                                                            La fonction de formule IA simplifie la cr\u00e9ation de r\u00e8gles gr\u00e2ce \u00e0 une approche intuitive, r\u00e9duisant la d\u00e9pendance vis-\u00e0-vis des profils techniques avanc\u00e9s.                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">En pratique, la v\u00e9ritable efficacit\u00e9 en gestion de flux produits consiste \u00e0 transformer la donn\u00e9e produit en information performante, pr\u00eate \u00e0 diffuser sur chaque canal, avec un minimum de friction, de temps et d\u2019effort manuel. Autrement dit : moins de temps consacr\u00e9 aux op\u00e9rations, davantage de temps d\u00e9di\u00e9 \u00e0 la visibilit\u00e9, \u00e0 la performance et \u00e0 la croissance.<\/p>\n\n\n\n<section id=\"vorteile\" class=\"align wp-block-lb-usp\">\n    <div class=\"container\">\n        <div class=\"section-columns\">\n            <div class=\"section-column section-column__content\">\n                <div class=\"section-content\">\n                                            <p class=\"section-content__pretitle pretitle\">\n                            Le projet de migration :                         <\/p>\n                                                                <h2 class=\"section-content__title\">\n                            Priorisation, agilit\u00e9 et esprit d'\u00e9quipe                        <\/h2>\n                                                                                        <div class=\"section-content__group-buttons\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                                                            <\/div>\n            <\/div>\n                                <div class=\"section-column section-column__cards\">\n                        <div class=\"js-cards-slider\">\n                            <ul class=\"cards swiper-wrapper\">\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics.jpg\" class=\"attachment-full size-full\" alt=\"Ordinateur portable affichant le tableau de bord d&#039;analyse pour la gestion des donn\u00e9es produits et l&#039;optimisation des flux.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics.jpg 1792w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-664x379.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-1360x777.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-300x171.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/moderner-laptop-schreibtisch-analytics-18x10.jpg 18w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Audit                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Un audit initial d\u00e9taill\u00e9 a \u00e9t\u00e9 r\u00e9alis\u00e9 par Thibaut Monot, Account Manager chez Channel Pilot Solutions, afin d\u2019analyser l\u2019existant, d\u2019identifier les opportunit\u00e9s d\u2019optimisation et de d\u00e9finir la feuille de route la plus efficace.                                                     <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1.jpg\" class=\"attachment-full size-full\" alt=\"Quatre membres de l&#039;\u00e9quipe en t-shirts noirs avec &#039;Channel Pilot Pro&#039; sur fond blanc.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/IMG_0158-6-4-scaled-1-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Coordination des \u00e9quipes                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Une \u00e9quipe d'Account Managers de Channel Pilot Solutions, dirig\u00e9e par Arij Nouaili, cheffe de projet, a accompagn\u00e9 la migration technique aux c\u00f4t\u00e9s des \u00e9quipes transversales de La Redoute. Tous ont travaill\u00e9 en \u00e9troite collaboration pour aligner les besoins, valider les sp\u00e9cificit\u00e9s des march\u00e9s et pr\u00e9parer les configurations locales via des points de suivi r\u00e9guliers et des ateliers de formation.                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"1168\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01.png\" class=\"attachment-full size-full\" alt=\"Deux hommes d&#039;affaires travaillent ensemble sur un ordinateur portable au bureau.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01.png 1702w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-664x456.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-1360x933.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-300x206.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/Bildschirmfoto-2026-07-02-um-15.41.01-18x12.png 18w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Feuille de route du projet                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Un plan de migration progressif a \u00e9t\u00e9 co-construit par les \u00e9quipes de La Redoute et de Channel Pilot Solutions, en priorisant les march\u00e9s cl\u00e9s tout en assurant des jalons clairs, des responsabilit\u00e9s d\u00e9finies et le respect des d\u00e9lais sur l\u2019ensemble des pays concern\u00e9s.                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map.jpg\" class=\"attachment-full size-full\" alt=\"Carte du monde avec des marqueurs pour les strat\u00e9gies de commerce \u00e9lectronique mondiales.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map.jpg 1792w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-664x379.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-1360x777.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-300x171.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/07\/rollout-plan-map-18x10.jpg 18w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>                                            <\/div>\n                                                                                                                            <div class=\"card__content\">\n                                                                                                    <h3 class=\"card__title heading-xxs\">\n                                                        Tests et ex\u00e9cution                                                    <\/h3>\n                                                                                                                                                    <p class=\"card__description\">\n                                                        Chaque march\u00e9 a \u00e9t\u00e9 lanc\u00e9 selon un processus ma\u00eetris\u00e9 incluant la mise \u00e0 disposition d\u2019un environnement de test d\u00e9di\u00e9 par pays, la validation des flux, l\u2019optimisation des r\u00e8gles, la formation des utilisateurs et des tests finaux avant mise en production.                                                    <\/p>\n                                                                                            <\/div>\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                        <div class=\"swiper-controls-wrapper\">\n    <button type=\"button\" aria-label=\"Afficher la diapositive de pr\u00e9vention\" class=\"swiper-button-prev\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n    <div 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