{"id":5173,"date":"2026-09-21T16:08:14","date_gmt":"2026-09-21T14:08:14","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5173"},"modified":"2026-09-21T16:36:45","modified_gmt":"2026-09-21T14:36:45","slug":"livre-blanc-valeur-accrue-par-clic","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/whitepaper-mehr-wert-pro-klick\/","title":{"rendered":"Comment les \u00e9quipes marketing et e-commerce augmentent la valeur par clic"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Image de fond d&#039;une femme confiante, bras crois\u00e9s, habill\u00e9e de mani\u00e8re professionnelle.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-09-21\" class=\"section__content--date\">\n                21.09.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                            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En tirer plus de valeur de chaque clic, si.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Investir davantage de budget dans la port\u00e9e payante a longtemps fonctionn\u00e9, mais ce n'est plus le cas aujourd'hui. L'augmentation des CPC conjugu\u00e9e \u00e0 un taux de conversion constant signifie que chaque euro de chiffre d'affaires co\u00fbte plus cher \u00e0 acqu\u00e9rir que l'ann\u00e9e pr\u00e9c\u00e9dente. Et les r\u00e9flexes habituels \u2013 plus de budget, plus de remises \u2013 aggravent le probl\u00e8me au lieu de le r\u00e9soudre : ils accentuent la d\u00e9pendance \u00e0 la port\u00e9e payante et compriment les marges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans notre nouveau livre blanc, nous nous attaquons pr\u00e9cis\u00e9ment \u00e0 ce probl\u00e8me avec Insider One en introduisant un indicateur qui r\u00e9unit enfin le CPC, le ROAS et le CPO : la valeur par clic (Value per Click, VPC). \u00c0 l'aide de trois leviers concrets, nous vous montrons comment l'augmenter de mani\u00e8re cibl\u00e9e au sein de votre \u00e9quipe :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 G\u00e9n\u00e9rer une demande cibl\u00e9e \u2013 gr\u00e2ce \u00e0 des donn\u00e9es produits commercialisables et \u00e0 une s\u00e9lection adapt\u00e9e des canaux et du public cible<br>\u2022 Transformer la visite en achat \u2013 gr\u00e2ce \u00e0 des exp\u00e9riences personnalis\u00e9es tout au long du parcours client<br>\u2022 Transformer l'achat en relation \u2013 gr\u00e2ce \u00e0 des parcours \u00e9v\u00e9nementiels plut\u00f4t qu'\u00e0 des plans de campagne fig\u00e9s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cela, vous recevrez deux actifs pratiques pr\u00eats \u00e0 l'emploi \u2013 le Listing-Readiness-Check et l'Intent-Matrix \u2013 ainsi qu'un aper\u00e7u de la mani\u00e8re dont l'IA pr\u00e9dictive et agentique automatisera le cycle d'efficacit\u00e9 \u00e0 l'avenir.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"1303\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-1360x1303.png\" alt=\"Couverture de livre \u00e9lectronique de Channel Pilot Solutions sur le th\u00e8me de la cr\u00e9ation de plus de valeur par clic.\" class=\"wp-image-5174 size-full\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-1360x1303.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-664x636.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-300x287.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_DE_frei_small-13x12.png 13w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-large-font-size\" id=\"open-spaces-1\" style=\"color:#000000\"><strong>Lire le livre blanc maintenant<\/strong><\/h3>\n\n\n<form action=\"https:\/\/channelpilot.com\/fr\/wp-json\/ws-form\/v1\/submit\" class=\"wsf-form wsf-form-canvas\" id=\"ws-form-1\" data-id=\"18\" method=\"POST\" data-instance-id=\"1\" data-wsf-style-id=\"1\" 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co\u00fbt par clic ne cesse d'augmenter chaque ann\u00e9e, tandis que le taux de conversion reste le m\u00eame : se contenter d'ajouter du budget revient \u00e0 le gaspiller. Dans le manuel d'efficacit\u00e9 Full-Funnel 2026\/27, nous vous montrons, en collaboration avec Insider One, comment tirer davantage de chaque clic payant gr\u00e2ce \u00e0 la nouvelle m\u00e9trique de la valeur par clic.<\/p>","protected":false},"featured_media":5174,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121],"ressource-category":[19],"class_list":["post-5173","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-whitepapers"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/5174"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=5173"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}