{"id":5177,"date":"2026-09-21T16:05:41","date_gmt":"2026-09-21T14:05:41","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5177"},"modified":"2026-09-21T16:12:54","modified_gmt":"2026-09-21T14:12:54","slug":"livre-blanc-plus-de-valeur-par-clic","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/whitepaper-more-value-per-click\/","title":{"rendered":"En savoir plus sur le Co\u00fbt par Clic"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Image de fond d&#039;une femme confiante, bras crois\u00e9s, habill\u00e9e de mani\u00e8re professionnelle.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-09-21\" class=\"section__content--date\">\n                21.09.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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Obtenir plus de valeur de chaque clic, si.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Investir davantage de budget dans l'audience payante a fonctionn\u00e9 pendant longtemps, mais ce n'est plus le cas. La hausse des CPC combin\u00e9e \u00e0 des taux de conversion stagnants signifie que chaque euro de chiffre d'affaires co\u00fbte plus cher \u00e0 acqu\u00e9rir que l'ann\u00e9e pr\u00e9c\u00e9dente. Et les r\u00e9actions habituelles \u2013 plus de budget, des r\u00e9ductions plus importantes \u2013 ne font qu'aggraver le probl\u00e8me au lieu de le r\u00e9soudre : elles renforcent votre d\u00e9pendance \u00e0 l'\u00e9gard de l'audience payante et p\u00e8sent sur vos marges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans notre nouveau livre blanc, nous relevons ce d\u00e9fi aux c\u00f4t\u00e9s d'Insider One et introduisons une m\u00e9trique qui r\u00e9unit enfin le CPC, le ROAS et le CPO : la valeur par clic (VPC). \u00c0 l'aide d'exemples concrets issus du terrain, nous vous montrons comment augmenter syst\u00e9matiquement la VPC au sein de votre \u00e9quipe :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 G\u00e9n\u00e9rer la bonne demande \u2013 gr\u00e2ce \u00e0 des donn\u00e9es produit pr\u00eates pour le march\u00e9 et \u00e0 la bonne s\u00e9lection de canaux et d'audiences<br>\u2022 Transformez les visites en achats \u2013 gr\u00e2ce \u00e0 des exp\u00e9riences personnalis\u00e9es tout au long du parcours client<br>\u2022 Transformez les achats en relations \u2013 gr\u00e2ce \u00e0 des parcours d\u00e9clench\u00e9s par des \u00e9v\u00e9nements plut\u00f4t qu'\u00e0 des plannings de campagnes rigides<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous recevrez \u00e9galement deux ressources pratiques que vous pouvez utiliser imm\u00e9diatement : le Listing Readiness Check et l'Intent Matrix. De plus, vous aurez un aper\u00e7u de la mani\u00e8re dont l'IA pr\u00e9dictive et agentique automatisera le cycle d'efficacit\u00e9 \u00e0 l'avenir.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"1303\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-1360x1303.png\" alt=\"Exemplaire d&#039;impression du livre blanc &#039; More Value per Click &#039; de Channel Pilot Solutions.\" class=\"wp-image-5175 size-full\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-1360x1303.png 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-664x636.png 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/CPS_Whitepaper_frei_small-300x287.png 300w, 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2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le co\u00fbt par clic continue d'augmenter ann\u00e9e apr\u00e8s ann\u00e9e, tandis que les taux de conversion stagnent \u2014 il n'est donc plus viable de simplement augmenter son budget. Dans le Guide de l'efficacit\u00e9 du tunnel de conversion complet 2026\/27, nous vous montrons, en collaboration avec Insider One, comment utiliser la nouvelle m\u00e9trique de la valeur par clic pour g\u00e9n\u00e9rer plus de revenus \u00e0 partir de chaque clic que vous payez.<\/p>","protected":false},"featured_media":5175,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[122,123,124],"ressource-category":[19],"class_list":["post-5177","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-whitepapers"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/5177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/5175"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=5177"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=5177"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=5177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}