{"id":5210,"date":"2026-10-02T10:36:38","date_gmt":"2026-10-02T08:36:38","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5210"},"modified":"2026-10-02T10:41:07","modified_gmt":"2026-10-02T08:41:07","slug":"rappel-de-dmexco-2026","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/dmexco-2026-recap\/","title":{"rendered":"DMEXCO Review"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png\" class=\"attachment-full size-full\" alt=\"Homme amical avec une casquette noire et un t-shirt &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-300x300.png 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Seb-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sebastian<\/p>\n            <time datetime=\"2026-10-02\" class=\"section__content--date\">\n                02.10.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fdmexco-2026-recap%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fdmexco-2026-recap%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fdmexco-2026-recap%2F&#038;title=DMEXCO+Review\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copier le lien\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>DMEXCO 2026 : de grands th\u00e8mes, de nombreux buzzwords \u2013 et encore plus de bons \u00e9changes<\/em><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic Commerce, Retail Media, AI Search : de grands th\u00e8mes et des buzzwords ont marqu\u00e9 DMEXCO 2026. Dans le hall 7.1, il \u00e9tait \u00e9galement question des questions auxquelles les commer\u00e7ants et les marques sont confront\u00e9s dans leur activit\u00e9 quotidienne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons pass\u00e9 deux jours intensifs au salon de Cologne. Sur notre stand D026, nous avons rencontr\u00e9 des clients fid\u00e8les, de nouveaux contacts et des partenaires. Ensemble avec&nbsp;<a href=\"https:\/\/insiderone.com\/\" target=\"_blank\" rel=\"noopener\">Insider One<\/a>&nbsp;et&nbsp;<a href=\"https:\/\/klickpiloten.de\/\" target=\"_blank\" rel=\"noopener\">KlickPiloten<\/a>&nbsp;Nous avons rassembl\u00e9 des perspectives diff\u00e9rentes sur le commerce, le marketing et les performances.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1927\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_Booth-Team-edited-scaled.jpg\" alt=\"L&#039;\u00e9quipe de Channel Pilot Solutions est pr\u00e9sente \u00e0 la foire avec un stand et un panneau publicitaire.\" class=\"wp-image-5231\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_Booth-Team-edited-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_Booth-Team-edited-664x500.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_Booth-Team-edited-1360x1024.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_Booth-Team-edited-300x226.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_Booth-Team-edited-16x12.jpg 16w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Les \u00e9quipes de Channel Pilot Solutions, Insider One et KlickPiloten sur le stand de la DMEXCO le 26.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trois \u00e9quipes, de nombreuses perspectives pour le commerce&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Que ce soit des informations sur les produits, des plateformes commerciales, des performances ou la prochaine \u00e9tape de la strat\u00e9gie de commerce, les visiteurs ont pu discuter directement de leurs questions avec les personnes qui travaillent quotidiennement sur ces sujets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela correspondait au leitmotiv officiel de la DMEXCO 2026 : \u201e Scaling Intelligence \u201c. La conf\u00e9rence a notamment mis en avant les th\u00e8mes \u201e AI as Business Accelerator \u201c, \u201e Agentic AI &amp; AI Commerce \u201c ainsi que \u201e Trust &amp; Strong Brands \u201c.&nbsp;<a href=\"https:\/\/dmexco.com\/de\/stories\/dmexco-2026-tag-1-wenn-ai-auf-real-life-trifft\/\" target=\"_blank\" rel=\"noopener\">R\u00e9capitulatif officiel du DMEXCO<\/a>&nbsp;vous trouverez plus d'informations \u00e0 ce sujet.<\/p>\n\n\n\n<section class=\"align wp-block-lb-process-steps\">\n    <div class=\"container\">\n        <div class=\"section-columns\">\n            <div class=\"section-column section-column__content\">\n                <div class=\"section-content\">\n                                                                <h2 class=\"section-content__title\">\n                            Ce que nous avons particuli\u00e8rement retenu des discussions                         <\/h2>\n                                                                            <\/div>\n            <\/div>\n                                <div class=\"section-column section-column__cards\">\n                        <div class=\"js-number-slider\">\n                            <ul class=\"cards swiper-wrapper\">\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <svg width=\"48\" height=\"48\" viewbox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 24C0 10.7452 10.7452 0 24 0V0C37.2548 0 48 10.7452 48 24V24C48 37.2548 37.2548 48 24 48V48C10.7452 48 0 37.2548 0 24V24Z\" fill=\"#CFE500\"\/>\n<path d=\"M19.4844 15.8571L25.0844 14H28.5129L24.9987 34H21.0558L23.7987 18.3143L19.8558 19.3714L19.4844 15.8571Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n                                            <\/div>\n                                                                                                                            <h3 class=\"card__title heading-xxs\">\n                                                Les march\u00e9s de d\u00e9tail restent un th\u00e8me de croissance central.                                            <\/h3>\n                                                                                                                            <p class=\"card__description\">\n                                                \u00catre pr\u00e9sent sur d'autres plateformes n'est qu'un premier pas. Ce qui importe vraiment, c'est que les donn\u00e9es produits et les offres correspondent aux exigences des march\u00e9s respectifs et soient diffus\u00e9s de mani\u00e8re cibl\u00e9e. Pour cela, les outils de gestion de contenu (CMS) de la plateforme permettent de cr\u00e9er des contenus personnalis\u00e9s et de les diffuser de mani\u00e8re cibl\u00e9e. \r\nLiens vers des places de march\u00e9, qui \r\nOptimisation des donn\u00e9es du produit\r\n et \u00e7a \r\nGestion des aliments\r\n la solution Channel Pilot Solutions.                                            <\/p>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <svg width=\"48\" height=\"48\" viewbox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 24C0 10.7452 10.7452 0 24 0V0C37.2548 0 48 10.7452 48 24V24C48 37.2548 37.2548 48 24 48V48C10.7452 48 0 37.2548 0 24V24Z\" fill=\"#CFE500\"\/>\n<path d=\"M29.4615 34H16.3242L16.8284 31.1148L24.7556 24.2241C26.5203 22.6835 27.5007 21.395 27.6968 20.3025C27.9489 18.7619 27.0805 17.7535 25.6519 17.7535C24.2794 17.7535 23.0749 18.5378 22.0665 20.1345L18.9853 18.1457C20.694 15.4286 23.271 14 26.1562 14C27.8648 14 29.2934 14.6162 30.3858 15.8207C31.5063 17.0252 31.8984 18.5658 31.5623 20.4426C31.1421 22.6835 29.8816 24.3922 27.5007 26.437L22.9909 30.2745H30.1057L29.4615 34Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n                                            <\/div>\n                                                                                                                            <h3 class=\"card__title heading-xxs\">\n                                                Plus de clics n'est pas une fin en soi.                                            <\/h3>\n                                                                                                                            <p class=\"card__description\">\n                                                Ce qui importe n\u2019est pas seulement le nombre de personnes qui atteignent une offre, mais aussi le r\u00f4le que le visiteur joue dans le commerce. Par cons\u00e9quent, la valeur par clic est plus importante que la port\u00e9e : la positionnement des prix joue \u00e9galement un r\u00f4le \u2013 par exemple, lorsque les d\u00e9taillants utilisent des prix attractifs pour attirer des clients. \r\nLe prix dynamique\r\n r\u00e9agit \u00e0 la concurrence et \u00e0 la situation du march\u00e9.                                            <\/p>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <svg width=\"48\" height=\"48\" viewbox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 24C0 10.7452 10.7452 0 24 0V0C37.2548 0 48 10.7452 48 24V24C48 37.2548 37.2548 48 24 48V48C10.7452 48 0 37.2548 0 24V24Z\" fill=\"#CFE500\"\/>\n<path d=\"M19.5339 14H31.8588L31.3266 17.1933L26.8448 22.0392C29.2818 22.9636 30.6823 25.1204 30.2342 27.8095C29.87 29.7983 28.9737 31.3389 27.5171 32.4034C26.0605 33.4678 24.3518 34 22.391 34C19.3658 34 17.0129 32.5714 16.1445 29.8543L19.6459 27.9776C20.0661 29.4622 21.1305 30.2185 22.8112 30.2185C24.8 30.2185 26.0885 29.2101 26.3966 27.5574C26.6487 25.9608 25.7524 24.8964 23.7636 24.8964H22.8952L21.8028 22.6555L26.4246 17.6134H18.9176L19.5339 14Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n                                            <\/div>\n                                                                                                                            <h3 class=\"card__title heading-xxs\">\n                                                La KI doit avoir un impact dans le monde des affaires                                            <\/h3>\n                                                                                                                            <p class=\"card__description\">\n                                                Agentic Commerce et AI Search changent la mani\u00e8re dont les produits peuvent \u00eatre d\u00e9couverts et compar\u00e9s. Pour les entreprises, cela soul\u00e8ve non seulement la question de savoir quelles nouvelles technologies sont disponibles, mais aussi de savoir o\u00f9 elles peuvent am\u00e9liorer de mani\u00e8re sens\u00e9e les processus et cr\u00e9er une valeur ajout\u00e9e mesurable. Le leitmotiv \u201e Scaling Intelligence \u201c met pr\u00e9cis\u00e9ment ce d\u00e9fi en \u00e9vidence : transformer des possibilit\u00e9s en une application pratique au quotidien.                                            <\/p>\n                                                                            <\/li>\n                                                                    <li class=\"card swiper-slide\">\n                                                                                    <div class=\"card__icon\">\n                                                <svg width=\"48\" height=\"48\" viewbox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 24C0 10.7452 10.7452 0 24 0V0C37.2548 0 48 10.7452 48 24V24C48 37.2548 37.2548 48 24 48V48C10.7452 48 0 37.2548 0 24V24Z\" fill=\"#CFE500\"\/>\n<path d=\"M29.9724 26.9429H32.1153L31.4867 30.6H29.3153L28.7153 34H24.7439L25.3439 30.6H15.8867L16.5439 26.9429L25.2867 14H29.7153L20.9439 26.9429H26.001L26.8296 22.2H30.801L29.9724 26.9429Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n                                            <\/div>\n                                                                                                                            <h3 class=\"card__title heading-xxs\">\n                                                De bonnes solutions de commerce naissent dans le cadre d'une collaboration                                            <\/h3>\n                                                                                                                            <p class=\"card__description\">\n                                                Les donn\u00e9es produits, les plateformes commerciales et les performances ne sont pas isol\u00e9es les unes des autres. Notre collaboration avec Insider One et KlickPiloten a rassembl\u00e9 diff\u00e9rentes perspectives dans un m\u00eame lieu \u2013 et a montr\u00e9 \u00e0 quel point la collaboration est pr\u00e9cieuse lorsque les d\u00e9fis du commerce vont au-del\u00e0 des disciplines individuelles.                                            <\/p>\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                        <div class=\"swiper-controls-wrapper\">\n    <button type=\"button\" aria-label=\"Afficher la diapositive de pr\u00e9vention\" class=\"swiper-button-prev\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n    <div class=\"swiper-pagination\"><\/div>\n    <button type=\"button\" aria-label=\"Afficher la diapositive suivante\" class=\"swiper-button-next\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n<\/div>\n                    <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><mark class=\"highlighted\">Plus de valeur par clic<\/mark>: notre document blanc commun&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comment tirer davantage de valeur de chaque clic individuel ? En collaboration avec Insider One, nous avons \u00e9labor\u00e9 le Full-Funnel Efficiency Playbook 2026\/27.&nbsp;<strong>\u201e Plus de valeur par clic \u201c<\/strong>&nbsp;d\u00e9velopp\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le whitepaper pr\u00e9sente trois leviers : g\u00e9n\u00e9rer la demande ad\u00e9quate, faire un achat en visitant le site et d\u00e9velopper une relation \u00e0 long terme avec le client. Il contient \u00e9galement des outils pratiques tels que le Checkliste de pr\u00e9paration \u00e0 la publication et la matrice d\u2019intentions.<\/p>\n\n\n    <div class=\"align wp-block-lb-cta-small\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                <div class=\"section__info--content\">\n                    <h2 class=\"section__info--content__title heading-m\">Si vous souhaitez aller plus loin,<\/h2>\n                    <p class=\"section__info--content__text\">Pouvez-vous fournir le whitepaper <em>\u201e Plus de valeur par clic \u201c<\/em><\/p>\n                <\/div>\n            <\/div>\n                                   <div class=\"section__button\">\n                <a class=\"btn\" href=\"https:\/\/channelpilot.com\/fr\/ressources\/livre-blanc-valeur-accrue-par-clic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    Lisez ici.                <\/a>\n            <\/div>\n                <\/div>\n    <\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Ralf.png\" class=\"attachment-full size-full\" alt=\"Homme en tenue d&#039;affaires souriant gentiment, id\u00e9al pour les pr\u00e9sentations professionnelles et les entreprises.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Ralf.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Ralf-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eDMEXCO a montr\u00e9 \u00e0 quel point le commerce \u00e9lectronique change rapidement : les agents d\u2019intelligence artificielle d\u00e9cideront \u00e0 l\u2019avenir de ce que les clients trouveront et compareront r\u00e9ellement. Les discussions lors de notre stand portaient donc constamment sur les bases \u2013 les donn\u00e9es actuelles des produits, la visibilit\u00e9 sur les plateformes de commerce \u00e9lectronique et les prix comp\u00e9titifs. En m\u00eame temps, les commer\u00e7ants attendent \u00e9galement que des processus complexes deviennent plus rapides et plus simples. C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que se situe la prochaine grande t\u00e2che de notre secteur.\u201c\r\n<br>\r\n<br>\r\nRalf Priemer\r\n<br>\r\nPDG et co-fondateur, Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<section class=\"align wp-block-lb-gallery-image\">\n    <div class=\"section-header\">\n        <div class=\"container\">\n                            <h2 class=\"section-title\">\n                    Impressions de deux jours intensifs de salon                 <\/h2>\n                                        <p class=\"section-text copy-l\">\n                    L'\u00e9quipe de Channel Pilot Solutions en action sur le stand de la foire.                 <\/p>\n                    <\/div>\n    <\/div>\n                <div class=\"slider-image-wrapper\">\n                <div class=\"js-slider-image\">\n                    <ul class=\"images swiper-wrapper\">\n                                                                                                                                        <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"1926\" height=\"2560\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_CP-Team-scaled.jpg\" class=\"attachment-full size-full\" alt=\"L&#039;\u00e9quipe de Channel Pilot Solutions pr\u00e9sente ses produits \u00e0 la foire, l&#039;accent \u00e9tant mis sur le commerce \u00e9lectronique.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_CP-Team-scaled.jpg 1926w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_CP-Team-664x883.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_CP-Team-1360x1808.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_CP-Team-300x399.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_CP-Team-9x12.jpg 9w\" sizes=\"(max-width: 1926px) 100vw, 1926px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Des employ\u00e9s de Channel Pilot Solutions en conversation lors d&#039;une exposition.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02704-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Deux hommes en discussion lors d&#039;une foire, l&#039;un tient un smartphone.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02614-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Trois hommes en discussion lors d&#039;une foire professionnelle, derri\u00e8re eux un fond vert avec des logos.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02617-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Deux hommes en discussion lors d\u2019une foire, derri\u00e8re eux un stand de Channel Pilot Solutions.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02707-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Conf\u00e9rence d&#039;affaires lors d&#039;une exposition organis\u00e9e par Channel Pilot Solutions.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02718-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Channel Pilot pr\u00e9sente sa pr\u00e9sence lors de la Messe avec un accent sur les solutions e-commerce.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02787-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Homme en conversation lors d&#039;une foire professionnelle, derri\u00e8re lui des logos d&#039;entreprise et un stand de la foire.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02798-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Une \u00e9quipe de Channel Pilot Solutions en discussion lors d&#039;une conf\u00e9rence commerciale.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02928-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Des collaborateurs en pleine discussion lors du salon Channel Pilot Solutions.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02896-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Des hommes d&#039;affaires en discussion lors d&#039;une foire professionnelle.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC02983-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Trois hommes en discussion lors d\u2019une foire professionnelle, stand de Channel Pilot Solutions.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03023-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Un homme lors d&#039;une conf\u00e9rence \u00e0 Channel Pilot Solutions lors d&#039;une exposition.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03162-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Deux personnes lors d&#039;une conf\u00e9rence, souriantes et en conversation.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03142-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Trois hommes en discussion lors d&#039;une foire avec le stand de Channel Pilot Solutions.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03180-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Des employ\u00e9s de Channel Pilot Solutions en conversation lors de la foire.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03182-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                                                                <li class=\"image swiper-slide\">\n                                    <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Des hommes d&#039;affaires en discussion lors d&#039;une foire portent des t-shirts noirs avec l&#039;inscription &#039;Channel Pilot Pro&#039;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-scaled.jpg 2560w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-664x443.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-1360x907.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-18x12.jpg 18w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/09\/DMEXCO-26_DSC03202-652x436.jpg 652w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/li>\n                                                                        <\/ul>\n                <\/div>\n            <\/div>\n                        <div class=\"swiper-controls-wrapper\">\n    <button type=\"button\" aria-label=\"Afficher la diapositive de pr\u00e9vention\" class=\"swiper-button-prev\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n    <div class=\"swiper-pagination\"><\/div>\n    <button type=\"button\" aria-label=\"Afficher la diapositive suivante\" class=\"swiper-button-next\">\n        <svg width=\"9\" height=\"14\" viewbox=\"0 0 9 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.09082 6.85352L1.23828 13.707L0 12.4688L5.61523 6.85352L0 1.23828L1.23828 0L8.09082 6.85352Z\" fill=\"#1E2E2A\"\/>\n<\/svg>\n    <\/button>\n<\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Merci pour ces conversations \u2013 et \u00e0 bient\u00f4t&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merci \u00e0 tous ceux qui nous ont visit\u00e9s \u00e0 Halle 7.1, qui ont partag\u00e9 leurs perspectives avec nous et qui ont fait de la DMEXCO une r\u00e9alit\u00e9. Un grand merci \u00e0 notre \u00e9quipe pour son travail acharn\u00e9 et \u00e0 nos partenaires Insider One et KlickPiloten pour leur pr\u00e9sence commune.<\/p>\n\n\n    <div class=\"align wp-block-lb-cta-small\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                <div class=\"section__info--content\">\n                    <h2 class=\"section__info--content__title heading-m\">Vous souhaitez en savoir plus sur les salons professionnels ?<\/h2>\n                    <p class=\"section__info--content__text\">Vous trouverez ici nos r\u00e9trospectives sur les <a href=\"https:\/\/channelpilot.com\/fr\/ressources\/resume-k5-2026\/\" style=\"color: #cfe500;font-style: italic\">K5 2026<\/a> et la <a href=\"https:\/\/channelpilot.com\/fr\/ressources\/nos-points-forts-de-le-commerce-berlin-expo-2026\/\" style=\"color: #cfe500;font-style: italic\">E-Commerce Berlin Expo 2026<\/a>. Ou lisez notre ensemble maintenant <a href=\"https:\/\/channelpilot.com\/fr\/ressources\/livre-blanc-valeur-accrue-par-clic\/\" style=\"color: #cfe500;font-style: italic\">Whitepaper avec Insider One<\/a>.<\/p>\n                <\/div>\n            <\/div>\n                               <\/div>\n    <\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fdmexco-2026-recap%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fdmexco-2026-recap%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fdmexco-2026-recap%2F&#038;title=DMEXCO+Review\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copier le lien\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Agentic Commerce, Retail Media, AI Search: Gro\u00dfe Themen und neue Buzzwords gab es auf der DMEXCO 2026 reichlich. An unserem Messestand wurde es dann aber schnell konkret. Denn bei einer Messe geht es nicht nur um Trends auf der B\u00fchne, sondern vor allem um die Menschen, die Fragen mitbringen, zuh\u00f6ren, erkl\u00e4ren und gemeinsam weiterdenken. <\/p>\n<p>Zwei intensive Messetage in K\u00f6ln liegen hinter uns. Gemeinsam mit Insider One und KlickPiloten waren wir in Halle 7.1, Stand D026, f\u00fcr Gespr\u00e4che mit Bestandskunden, neuen Kontakten und Partnern vor Ort. Was uns besonders in Erinnerung bleibt: viele offene Gespr\u00e4che, konkrete Fragen aus dem E-Commerce-Alltag und ein Team, das mit viel Energie mittendrin war. <\/p>","protected":false},"featured_media":5212,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122],"ressource-category":[21],"class_list":["post-5210","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","ressource-category-events"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/5210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/5212"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=5210"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=5210"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=5210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}