{"id":5274,"date":"2026-10-02T13:21:11","date_gmt":"2026-10-02T11:21:11","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5274"},"modified":"2026-10-28T09:34:34","modified_gmt":"2026-10-28T08:34:34","slug":"journee-du-pilote-de-canal-e-commerce-presentations","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/channel-pilot-day-e-commerce-vortraege\/","title":{"rendered":"Journ\u00e9e Channel Pilot : impulsions e-commerce et meilleures pratiques"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png\" class=\"attachment-full size-full\" alt=\"Femme avec des lunettes et un pull fonc\u00e9 souriant gentiment \u00e0 la cam\u00e9ra.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Christina_Bau_small-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Christina<\/p>\n            <time datetime=\"2026-10-02\" class=\"section__content--date\">\n                02.10.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p 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fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>Journ\u00e9e Channel Pilot : impulsions e-commerce et meilleures pratiques<\/em> Pratiques <\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Channel Pilot Day est la conf\u00e9rence sur le commerce \u00e9lectronique de Channel Pilot Solutions. Au cours des \u00e9ditions pr\u00e9c\u00e9dentes, des experts du secteur, des commer\u00e7ants, des plateformes et des agences ont partag\u00e9 leurs exp\u00e9riences et leurs meilleures pratiques en mati\u00e8re de commerce en ligne. Les enregistrements permettent de d\u00e9couvrir des sujets tels que le marketing multicanal, les marketplaces, les donn\u00e9es produits, la publicit\u00e9 en ligne, l\u2019internationalisation et les strat\u00e9gies tarifaires.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez ici des pr\u00e9sentations s\u00e9lectionn\u00e9es des pr\u00e9c\u00e9dentes \u00e9ditions de Channel Pilot Days \u2013 pour vous inspirer, r\u00e9fl\u00e9chir et mettre en pratique ces concepts dans votre propre activit\u00e9 e-commerce quotidienne.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"860\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual.jpg\" alt=\"\u00c9v\u00e9nement Channel Pilot Solutions avec des pr\u00e9sentations et des discussions.\" class=\"wp-image-5280\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual.jpg 1360w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual-664x420.jpg 664w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual-300x190.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/CPDay_Visual-18x12.jpg 18w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><figcaption class=\"wp-element-caption\">Replay en direct de la journ\u00e9e Channel Pilot Day dans le studio de Channel Pilot Solutions.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Connaissances issues du secteur \u2013 concr\u00e8tes et pratiques&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Channel Pilot Day rassemble diff\u00e9rentes perspectives du e-commerce : des plateformes et des agences aux marques et aux commer\u00e7ants. L\u2019objectif n\u2019est pas de pr\u00e9senter des visions abstraites de l\u2019avenir, mais de r\u00e9pondre aux questions auxquelles les \u00e9quipes e-commerce doivent faire face quotidiennement : comment exploiter de nouveaux canaux de distribution ? Comment rendre les donn\u00e9es produits plus performantes pour les marketplaces et la publicit\u00e9 ? Et quelles strat\u00e9gies permettent de vendre avec succ\u00e8s sur les march\u00e9s internationaux ?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces d\u00e9penses refl\u00e8tent \u00e9galement l\u2019\u00e9volution du commerce num\u00e9rique. En 2023, la conf\u00e9rence virtuelle gratuite a notamment port\u00e9 sur le marketing multicanal, l\u2019internationalisation, les strat\u00e9gies tarifaires et les meilleures pratiques des entreprises performantes. En 2024, le Channel Pilot Day a \u00e9t\u00e9 organis\u00e9 pour la sixi\u00e8me fois. Pour la premi\u00e8re fois, les sessions ont \u00e9galement \u00e9t\u00e9 diffus\u00e9es depuis un studio sp\u00e9cialement am\u00e9nag\u00e9 dans le bureau de Hambourg. Pr\u00e8s de 900 inscriptions et dix conf\u00e9renciers issus de YouTube, Salesforce, Galaxus, OnMaCon et The Platform Group ont fait de cette \u00e9dition un rendez-vous particuli\u00e8rement appr\u00e9ci\u00e9 par le secteur.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u00e8mes issus des conf\u00e9rences pr\u00e9c\u00e9dentes&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les enregistrements traitent un large \u00e9ventail de sujets li\u00e9s au commerce \u00e9lectronique. Parmi ces sujets figurent notamment :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>March\u00e9s et multicanalit\u00e9 :<\/strong>&nbsp;Utiliser les canaux de distribution de mani\u00e8re strat\u00e9gique et en utilisant les&nbsp;<a href=\"https:\/\/channelpilot.com\/fr\/produit\/connexions-de-marketplaces\/\" target=\"_blank\" rel=\"noopener\">Connexions aux marketplaces<\/a>&nbsp;D\u00e9velopper de nouveaux canaux de distribution&nbsp;<\/li>\n\n\n\n<li><strong>Donn\u00e9es du produit et informations g\u00e9n\u00e9rales :<\/strong>&nbsp;<a href=\"https:\/\/channelpilot.com\/fr\/produit\/optimisation-des-donnees-produit\/\" target=\"_blank\" rel=\"noopener\">Optimiser les donn\u00e9es produit<\/a>&nbsp;et les pr\u00e9parer pour diff\u00e9rents canaux&nbsp;<\/li>\n\n\n\n<li><strong>Publicit\u00e9 en ligne et marketing de performance :<\/strong>&nbsp;Shopping Ads, Amazon Advertising, Commerce social et&nbsp;<a href=\"https:\/\/channelpilot.com\/fr\/produit\/optimisation-des-performances\/\" target=\"_blank\" rel=\"noopener\">Optimisation des performances<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Internationalisation :<\/strong>&nbsp;D\u00e9velopper de nouveaux march\u00e9s et exploiter les opportunit\u00e9s sp\u00e9cifiques \u00e0 chaque pays&nbsp;<\/li>\n\n\n\n<li><strong>Prix et concurrence :<\/strong>&nbsp;Strat\u00e9gies de prix, observation concurrentielle et&nbsp;<a href=\"https:\/\/channelpilot.com\/fr\/produit\/logiciel-de-tarification-dynamique\/\" target=\"_blank\" rel=\"noopener\">Repricing dynamique<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Meilleures pratiques issues d'entreprises :<\/strong>&nbsp;Des exp\u00e9riences concr\u00e8tes, des approches et des enseignements tir\u00e9s de la pratique&nbsp;<\/li>\n\n\n\n<li><strong>Nouvelles technologies :<\/strong>&nbsp;parmi autres, la cr\u00e9ation de contenu assist\u00e9e par l\u2019IA et les exp\u00e9riences num\u00e9riques client&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Entreprises et partenaires lors des Channel Pilot Days&nbsp;<\/h2>\n\n\n\n<section class=\"align wp-block-lb-slider-logo\">\n    <div class=\"container\">\n                    <h2 class=\"always-visually-hidden\">\n                Titre            <\/h2>\n                <div class=\"section-body\">\n                            <p class=\"section-description copy-m\">\n                    Reconnu par les principaux d\u00e9taillants en ligne                <\/p>\n                                                                    <div class=\"js-logo-slider\">\n                    <ul class=\"logos swiper-wrapper\">\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/youtube.png\" class=\"attachment-full size-full\" alt=\"Logo YouTube innovant avec fond rouge et lettrage blanc, design moderne.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/youtube.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/youtube-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/googleShopping.png\" class=\"attachment-full size-full\" alt=\"Logo Google innovant avec des lettres color\u00e9es sur fond blanc.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/googleShopping.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/googleShopping-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Galaxus.png\" class=\"attachment-full size-full\" alt=\"Logo Galaxus sur fond noir, clair et professionnel.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/TikTok-Shop.png\" class=\"attachment-full size-full\" alt=\"Logo TikTok Shop sur fond sombre, design moderne.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/pinterest.png\" class=\"attachment-full size-full\" alt=\"Logo Pinterest innovant sur fond blanc, symbolisant l&#039;inspiration cr\u00e9ative et les m\u00e9dias sociaux.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/pinterest.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/pinterest-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/Douglas.png\" class=\"attachment-full size-full\" alt=\"Design de cosm\u00e9tiques moderne avec le logo Douglas sur fond noir.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/OnMaCon.png\" class=\"attachment-full size-full\" alt=\"\u00c9quipe innovante au travail dans un bureau moderne, ax\u00e9e sur la collaboration et la cr\u00e9ativit\u00e9.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/OnMaCon.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/OnMaCon-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/facebook.png\" class=\"attachment-full size-full\" alt=\"Logo de m\u00e9dias sociaux innovant avec le symbole Facebook sur fond blanc.\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/facebook.png 256w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/facebook-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"261\" height=\"261\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/idealo.png\" class=\"attachment-full size-full\" alt=\"Logo innovant d&#039;Idealo avec une \u00e9criture bleue et une ligne orange sur fond blanc.\" \/>                                <\/div>\n                            <\/li>\n                                                    <li class=\"logo swiper-slide\">\n                                <div class=\"logo-item\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/05\/OTTO.png\" class=\"attachment-full size-full\" alt=\"Logo Otto Market sur fond rose, clair et reconnaissable.\" \/>                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Des conf\u00e9rences s\u00e9lectionn\u00e9es \u00e0 regarder&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les huit enregistrements suivants pr\u00e9sentent diff\u00e9rentes perspectives sur les sujets actuels de l\u2019e-commerce et du marketing num\u00e9rique. Pour chaque vid\u00e9o, vous trouverez une br\u00e8ve pr\u00e9sentation afin que vous puissiez imm\u00e9diatement voir quelles questions le pr\u00e9sentateur aborde.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube\u00a0: <mark class=\"highlighted\">L\u2019avenir de la vid\u00e9o<\/mark> \u2013 Des tendances et des innovations publicitaires aliment\u00e9es par l\u2019IA de Google&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Pr\u00e4kelt de YouTube donne des informations sur les tendances en mati\u00e8re de vid\u00e9o et de publicit\u00e9 ainsi que sur les possibilit\u00e9s offertes par l\u2019IA de Google. Dans son expos\u00e9, il pr\u00e9sente des exemples de marques qui peuvent b\u00e9n\u00e9ficier de ces \u00e9volutions et de ces formats publicitaires pour leur strat\u00e9gie vid\u00e9o.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Galaxus : r\u00e9ussie sur les march\u00e9s en ligne \u2013 Votre expansion sur le march\u00e9 suisse&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Luise Dalhoff de Galaxus partage des informations pratiques sur la vente sur le march\u00e9 suisse. Cette pr\u00e9sentation est particuli\u00e8rement int\u00e9ressante pour les commer\u00e7ants qui souhaitent ouvrir le march\u00e9 suisse et \u00e9tendre leur strat\u00e9gie de marketplace \u00e0 l\u2019international.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iVGlrVG9rIC0gV28gTWFya2VuIHp1IENyZWF0b3IqSW5uZW4gd2VyZGVuISIgd2lkdGg9IjUwMCIgaGVpZ2h0PSIyODEiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvdnVpdWc2aVR0Zms\/ZmVhdHVyZT1vZW1iZWQmcmVsPTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comment les marques peuvent-elles appara\u00eetre sur TikTok en tant que cr\u00e9atrices* ? Le pr\u00e9sentoir aborde le r\u00f4le des contenus marketing dans le contexte cr\u00e9atif de la plateforme et donne des conseils aux entreprises qui souhaitent int\u00e9grer TikTok dans leur strat\u00e9gie de m\u00e9dias sociaux et e-commerce.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest : <mark class=\"highlighted\">Shopping Pinterest<\/mark> \u2013 C\u2019est ainsi que vous aidez les gens \u00e0 trouver ce qu\u2019ils aiment vraiment&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le pr\u00e9sentoir met en lumi\u00e8re Pinterest Shopping en tant que lien entre l\u2019inspiration et la recherche de produits. Il montre comment les marques peuvent rendre leurs produits visibles pour les personnes qui recherchent des id\u00e9es sur Pinterest et qui se laissent inspirer pour faire des achats potentiels.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cas d'utilisation <mark class=\"highlighted\">Douglas<\/mark>: SEA-Automation \u2013 Une pratique optimale&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iU0VBIEF1dG9tYXRpc2llcnVuZyDigJMgRWluZSBCZXN0IFByYWN0aWNlIHZvbiBEb3VnbGFzIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9QbG5VMERPQ3loST9mZWF0dXJlPW9lbWJlZCZyZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cas de Douglas, il s\u2019agit de l\u2019automatisation des processus SEA. La meilleure pratique offre aux \u00e9quipes d\u2019e-commerce et de performance marketing des points de d\u00e9part pour rendre les processus de publicit\u00e9 en ligne plus efficaces.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark class=\"highlighted\">OnMaCon<\/mark>Amazon Advertising \u2013 \u00c9vitez trois des principaux erreurs et g\u00e9n\u00e9rez davantage de revenus&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">OnMaCon aborde les erreurs typiques dans la publicit\u00e9 Amazon et montre ce que les entreprises doivent tenir compte lors de leurs campagnes. Cette pr\u00e9sentation s\u2019adresse aux commer\u00e7ants et aux marques qui souhaitent mieux cibler leur publicit\u00e9 Amazon et d\u00e9couvrir des potentiels inexploit\u00e9s.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark class=\"highlighted\">Facebook<\/mark>: Personnalisation et protection des donn\u00e9es personnelles dans l\u2019\u00e8re post-cookie&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comment personnaliser le marketing lorsque les exigences de confidentialit\u00e9 et la disponibilit\u00e9 des donn\u00e9es \u00e9voluent ? Cette session \u00e9clairera sur les principaux enjeux de l\u2019\u00e8re post-cookie et sera pertinente pour tous ceux qui d\u00e9veloppent l\u2019affichage publicitaire et l\u2019exp\u00e9rience client num\u00e9riques.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cas d'utilisation <mark class=\"highlighted\">gartenm\u00f6bel.de<\/mark>: Surveillance des prix et tarification dynamique&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iRGVlcCBEaXZlOiBXZXR0YmV3ZXJic2Jlb2JhY2h0dW5nIHVuZCBEeW5hbWljIFByaWNpbmcgLSBhbSBCZWlzcGllbCB2b24gZ2FydGVubW9lYmVsLmRlIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC8wbnVxT3FJbWlQYz9mZWF0dXJlPW9lbWJlZCZyZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Vous consultez actuellement un espace r\u00e9serv\u00e9 de <strong>Par d\u00e9faut<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Acceptez le service requis et d\u00e9bloquez les contenus<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&#x27;informations<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019exemple de gartenm\u00f6bel.de, le Deep Dive montre comment l\u2019observation des concurrents et le pricing dynamique peuvent soutenir les d\u00e9cisions de prix. Le s\u00e9minaire s\u2019adresse aux e-commer\u00e7ants qui souhaitent classer syst\u00e9matiquement les prix du march\u00e9 et aligner leur strat\u00e9gie de prix de mani\u00e8re plus approfondie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tous les Channel Pilot Days d'ann\u00e9e en ann\u00e9e&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les playlists annuelles regroupent les enregistrements de chaque \u00e9dition. Sous chaque lien de playlist, vous trouverez les titres des conf\u00e9rences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDiqSclXM5prJdcL4s9exMq5I\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2020 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote : Tendances dans le marketing des donn\u00e9es produit&nbsp;<\/li>\n\n\n\n<li>Deep Dive : Gestion des donn\u00e9es produit et meilleures pratiques chez bonprix&nbsp;<\/li>\n\n\n\n<li>Entretien : Commerce de No\u00ebl 2020 \u2013 Insights et tendances en cette ann\u00e9e de crise \u2013 idealo&nbsp;<\/li>\n\n\n\n<li>Les march\u00e9s en tant que vecteur de croissance des ventes \u2013 Augmenter les ventes en ligne \u00e0 l'exemple de real.de&nbsp;<\/li>\n\n\n\n<li>Optimisation Amazon SEO vs. eBay SEO \u2013 OnMaCon&nbsp;<\/li>\n\n\n\n<li>Nouvel an, nouveau bonheur ? Le marketing de performance en 2021 \u2013 connexity&nbsp;<\/li>\n\n\n\n<li>Importation de donn\u00e9es produit chez le distributeur OTTO&nbsp;<\/li>\n\n\n\n<li>Pinterest Ads \u2013 De l\u2019inspiration jusqu\u2019au paiement \u2013 MSO Digital&nbsp;<\/li>\n\n\n\n<li>Aller \u00e0 l\u2019international \u2013 Vente r\u00e9ussie en France et en Espagne&nbsp;<\/li>\n\n\n\n<li>R\u00e8gle d\u2019or de la r\u00e9ussite dans le SEA : l\u2019automatisation des landing pages pour les Search Ads \u2013 adSoul&nbsp;<\/li>\n\n\n\n<li>Strat\u00e9gies de performance \u2013 Am\u00e9liorez votre marketing des donn\u00e9es produit au niveau sup\u00e9rieur&nbsp;<\/li>\n\n\n\n<li>Google Shopping : 5 conseils pour tirer le meilleur parti de vos campagnes \u2013 AdStrat&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDiri0hxyPbdyyuYrz24_gbEs\" target=\"_blank\" rel=\"noopener\"><mark class=\"highlighted\">Channel Pilot Day 2021 \u2013 Mai \u2013 Playlist<\/mark><\/a>&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tendances dans les canaux de distribution en ligne \u2013 Keynote \u2013 Channel Pilot Day 21&nbsp;<\/li>\n\n\n\n<li>La personnalisation et la protection des donn\u00e9es personnelles ne sont pas contradictoires \u2013 Des changements \u00e0 apporter \u00e0 l\u2019\u00e8re post-cookie !&nbsp;<\/li>\n\n\n\n<li>De joueur local \u00e0 h\u00e9ros mondial \u2013 Internationalisation gr\u00e2ce au Douglas Marketplace&nbsp;<\/li>\n\n\n\n<li>Voici comment augmenter votre taux de conversion \u2013 Conseils issus de la pratique \u2013 MSO Digital&nbsp;<\/li>\n\n\n\n<li>Comment augmenter ses ventes en faisant du e-commerce sur les marketplaces \u2013 Channel Pilot Solutions&nbsp;<\/li>\n\n\n\n<li>Plus de ventes, un ACoS plus faible \u2013 Optimisation d\u2019Amazon Ads gr\u00e2ce aux technologies d\u2019IA \u2013 Solute&nbsp;<\/li>\n\n\n\n<li>Discovery Commerce : C\u2019est ainsi que vos campagnes de shopping sur Facebook et Instagram seront un succ\u00e8s !&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDion8mR_8Ep6PKWw4l8CnuUP\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2021 \u2013 Septembre \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tendances dans les canaux de distribution en ligne \u2013 Keynote \u2013 Channel Pilot Day 29 septembre 2021&nbsp;<\/li>\n\n\n\n<li>R\u00e9alisez vos objectifs de marketing gr\u00e2ce \u00e0 l\u2019automatisation des Shopping Ads \u2013 Google&nbsp;<\/li>\n\n\n\n<li>Use Case : dm x EPROFESSIONAL \u2013 Une histoire de points de vente, de flux de contenu et d\u2019une solution fantastique&nbsp;<\/li>\n\n\n\n<li>Use Case : mso digital \u2013 meilleures d\u00e9cisions marketing gr\u00e2ce \u00e0 la fusion des donn\u00e9es&nbsp;<\/li>\n\n\n\n<li>Acc\u00e9l\u00e9rer votre expansion internationale \u2013 fruugo&nbsp;<\/li>\n\n\n\n<li>Discovery Commerce &amp; Facebook Shops \u2013 Quand les produits touchent les personnes \u2013 Facebook&nbsp;<\/li>\n\n\n\n<li>Amazon Advertising : \u00e9viter trois des plus gros erreurs et ainsi g\u00e9n\u00e9rer davantage de revenus \u2013 OnMaCon&nbsp;<\/li>\n\n\n\n<li>Use Case : Comment El Corte Ingl\u00e9s se positionne avec succ\u00e8s sur les marketplaces&nbsp;<\/li>\n\n\n\n<li>Contenu et publicit\u00e9s sur les r\u00e9seaux sociaux \u2013 Une histoire d\u2019amour dans le commerce en ligne \u2013 web-netz&nbsp;<\/li>\n\n\n\n<li>Comment conqu\u00e9rir le march\u00e9 fran\u00e7ais \u2013 Octopia &amp; Cdiscount&nbsp;<\/li>\n\n\n\n<li>Strat\u00e9gies de marketing de performance pour les moments de pointe \u2013 Connexity&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDipbSUXs6f-N3cHV86O49Nr1\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2022 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote : Les tendances des canaux de distribution en ligne&nbsp;<\/li>\n\n\n\n<li>Pinterest Shopping : comment aider les gens \u00e0 trouver ce qu\u2019ils aiment vraiment&nbsp;<\/li>\n\n\n\n<li>Des astuces utiles pour optimiser votre flux de travail \u2013 Une meilleure pratique de fahrrad.de&nbsp;<\/li>\n\n\n\n<li>Publicit\u00e9 sur YouTube \u2013 Suivez ces conseils pour r\u00e9ussir votre entr\u00e9e en sc\u00e8ne&nbsp;<\/li>\n\n\n\n<li>SEA Automatisierung \u2013 Une meilleure pratique de Douglas&nbsp;<\/li>\n\n\n\n<li>Local SEO \u2013 Comment obtenir la premi\u00e8re place dans Google Maps&nbsp;<\/li>\n\n\n\n<li>Gestion efficace des flux de donn\u00e9es \u2013 Une pratique optimale de Peter Hahn&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDioNnf8hKwlTiJMxfxO7LU59\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2023 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote : Tendances des canaux de distribution en ligne en 2023&nbsp;<\/li>\n\n\n\n<li>Le commerce \u00e9lectronique en p\u00e9riode d'inflation et dans un contexte de changement des besoins des clients \u2013 donn\u00e9es et enseignements d'idealo&nbsp;<\/li>\n\n\n\n<li>Motrice de croissance : l\u2019internationalisation \u2013 une pratique exemplaire de Lenovo &amp; OnMaCon&nbsp;<\/li>\n\n\n\n<li>Deep Dive : Analyse concurrentielle et tarification dynamique \u2013 \u00e0 l\u2019exemple de gartenmoebel.de&nbsp;<\/li>\n\n\n\n<li>Strat\u00e9gies de prix chez IT Planet : ainsi IT Planet porte son marketing de performance \u00e0 un nouveau niveau&nbsp;<\/li>\n\n\n\n<li>TikTok \u2013 O\u00f9 les marques deviennent des cr\u00e9ateurs !&nbsp;<\/li>\n\n\n\n<li>Vendre avec succ\u00e8s sur les march\u00e9s en ligne \u2013 Insights d\u2019OTTO Market et Channel Pilot Solutions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlighted\"><em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLm9ONbpftDioF1rPgtvCDfZkEjBs6AaCh\" target=\"_blank\" rel=\"noopener\">Channel Pilot Day 2024 \u2013 Playlist<\/a>&nbsp;<\/em><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote : Les tendances dans les canaux de distribution en ligne&nbsp;<\/li>\n\n\n\n<li>L\u2019avenir de la vid\u00e9o : tendances et innovations publicitaires aliment\u00e9es par l\u2019IA de Google&nbsp;<\/li>\n\n\n\n<li>Moments aliment\u00e9s par l\u2019IA : cr\u00e9er des exp\u00e9riences client uniques et \u00e9volutives&nbsp;<\/li>\n\n\n\n<li>Augmentez vos ventes sur Amazon gr\u00e2ce aux donn\u00e9es des produits et \u00e0 la publicit\u00e9&nbsp;<\/li>\n\n\n\n<li>Analyse des prix du march\u00e9 avec Channel Pilot Pro et Power BI&nbsp;<\/li>\n\n\n\n<li>Succ\u00e8s sur les march\u00e9s d'annonces : votre expansion sur le march\u00e9 suisse&nbsp;<\/li>\n\n\n\n<li>Un pour tous\u00a0: une strat\u00e9gie multiplateforme pour le succ\u00e8s en ligne&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-graphite-dark-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><em>**Note de l'\u00e9quipe r\u00e9dactionnelle:** Les liens menant aux playlists annuelles; parmi celles-ci figurent les titres des conf\u00e9rences correspondants. Les huit vid\u00e9os s\u00e9lectionn\u00e9es sont respectivement int\u00e9gr\u00e9es individuellement en haut et class\u00e9es bri\u00e8vement.&nbsp;<\/em><\/p>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Questions fr\u00e9quentes concernant le Channel Pilot Day <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae2a50f364ea\" aria-controls=\"panel-6ae2a50f364eb\">\n                                            <span class=\"section__content--category__item--button__text\">Qu'est-ce que le Channel Pilot Day ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae2a50f364eb\" aria-labelledby=\"accordion-6ae2a50f364ea\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW150796644 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150796644 BCX0\">Le Channel Pilot Day est une conf\u00e9rence e-commerce organis\u00e9e par Channel Pilot Solutions. Des experts du commerce, des plateformes, de la technologie et des agences partagent l\u00e0-bas leurs connaissances, leurs exp\u00e9riences et leurs meilleures pratiques en mati\u00e8re de commerce en ligne.<\/span><\/span><span class=\"EOP Selected SCXW150796644 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae2a50f364ea\" aria-controls=\"panel-6ae2a50f364eb\">\n                                            <span class=\"section__content--category__item--button__text\">Quels sujets abordent les conf\u00e9rences ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae2a50f364eb\" aria-labelledby=\"accordion-6ae2a50f364ea\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW209139603 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW209139603 BCX0\">Les conf\u00e9rences portent notamment sur&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209139603 BCX0\">Multicanal<\/span><span class=\"NormalTextRun SCXW209139603 BCX0\">-Marketing, march\u00e9s, donn\u00e9es sur les produits, publicit\u00e9 en ligne, internationalisation, strat\u00e9gies tarifaires et nouvelles technologies \u2013 les axes sp\u00e9cifiques varient selon les \u00e9ditions.<\/span><\/span><span class=\"EOP Selected SCXW209139603 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae2a50f364ea\" aria-controls=\"panel-6ae2a50f364eb\">\n                                            <span class=\"section__content--category__item--button__text\">O\u00f9 puis-je visionner les pr\u00e9sentations du Channel Pilot Day ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae2a50f364eb\" aria-labelledby=\"accordion-6ae2a50f364ea\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW221233488 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221233488 BCX0\">Les enregistrements sont sur le&nbsp;<\/span><\/span><a class=\"Hyperlink SCXW221233488 BCX0\" href=\"https:\/\/www.youtube.com\/@ChannelPilotSolutionsGmbH\/featured\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW221233488 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221233488 BCX0\" data-ccp-charstyle=\"Hyperlink\">Canal YouTube de Channel Pilot Solutions<\/span><\/span><\/a><span class=\"TextRun SCXW221233488 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221233488 BCX0\">&nbsp;Disponibles. Les playlists ci-dessus sont class\u00e9es par \u00e9dition ou par ann\u00e9e.<\/span><\/span><span class=\"EOP Selected SCXW221233488 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">&nbsp;<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fchannel-pilot-day-e-commerce-vortraege%2F\" 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In den bisherigen Ausgaben haben Branchenexpert*innen, H\u00e4ndler, Plattformen und Agenturen ihre Erfahrungen und Best Practices rund um den Onlinehandel geteilt. Die Aufzeichnungen geben Einblicke in Themen wie Multichannel-Marketing, Marktpl\u00e4tze, Produktdaten, Onlinewerbung, Internationalisierung und Preisstrategien. <\/p>\n<p>Vous trouverez ici des pr\u00e9sentations s\u00e9lectionn\u00e9es des pr\u00e9c\u00e9dentes \u00e9ditions de Channel Pilot Days \u2013 pour vous inspirer, r\u00e9fl\u00e9chir et mettre en pratique ces concepts dans votre propre activit\u00e9 e-commerce quotidienne. <\/p>","protected":false},"featured_media":5280,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122,123,124],"ressource-category":[21],"class_list":["post-5274","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-events"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/5274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=5274"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=5274"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=5274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}