{"id":5317,"date":"2026-10-29T12:52:23","date_gmt":"2026-10-29T11:52:23","guid":{"rendered":"https:\/\/channelpilot.com\/?post_type=ressource&#038;p=5317"},"modified":"2026-10-29T12:57:37","modified_gmt":"2026-10-29T11:57:37","slug":"black-friday-astuces-de-derniere-minute","status":"publish","type":"ressource","link":"https:\/\/channelpilot.com\/fr\/ressourcen\/black-friday-last-minute-hacks\/","title":{"rendered":"Black Friday 2026\u00a0"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"container section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Image de fond d&#039;une femme confiante, bras crois\u00e9s, habill\u00e9e de mani\u00e8re professionnelle.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\" data-no-translation>Sophie<\/p>\n            <time datetime=\"2026-10-29\" class=\"section__content--date\">\n                29.10.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a 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                               <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\"><em>Le compte \u00e0 rebours commence : 6 astuces de derni\u00e8re minute pour le Black Friday 2026&nbsp;<\/em><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Le Black Friday aura lieu le 27 novembre, Cyber Monday le 30 novembre. Pour ceux qui vendent sur plusieurs canaux, l\u2019un des \u00e9l\u00e9ments essentiels est d\u2019ici l\u00e0 d\u2019avoir des prix et des stocks coh\u00e9rents partout. Un nouveau marketplace ou un nouveau design ne conviennent plus \u00e0 cette p\u00e9riode. Voici six choses \u00e0 retenir.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape.jpg\" alt=\"Bande-annonce en n\u00e9on avec le Black Friday et le mot hacks.\" class=\"wp-image-5322\" style=\"aspect-ratio:1.7500280741156653;width:788px;height:auto\" srcset=\"https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape.jpg 1800w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-300x200.jpg 300w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-663x442.jpg 663w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-768x512.jpg 768w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-1359x906.jpg 1359w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-1536x1024.jpg 1536w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-652x436.jpg 652w, https:\/\/channelpilot.com\/wp-content\/uploads\/2026\/10\/black-friday-hacks_landscape-18x12.jpg 18w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 1 : Google voit-il votre prix ?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google compare r\u00e9guli\u00e8rement le prix dans votre feed avec le prix de votre page produit. Si celui-ci diff\u00e8re, le produit peut \u00eatre refus\u00e9 et, en cas de variations persistantes, une fermeture du compte peut \u00eatre envisag\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un obstacle qui ne se voit pas dans le magasin : selon Google, le Googlebot lit le code HTML que votre serveur fournit. Les prix, qui ne sont charg\u00e9s qu\u2019en JavaScript, d\u00e9clenchent un probl\u00e8me. Cela signifie que vous voyez le prix dans le navigateur, mais Google ne le voit peut-\u00eatre pas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faites le test en ligne :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ouvrez l\u2019un de vos produits phares et recherchez le texte source (Windows : Ctrl+U, Mac : Cmd+Option+U). Cherchez le prix l\u00e0-bas avec Ctrl+F. Si il y est, Google vous montre une autre page avec les prix. <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Test pour les r\u00e9sultats de recherche Rich<\/a>, Ce que Google voit sur la page.&nbsp;<\/li>\n\n\n\n<li>Si le prix manque, transmettez-le \u00e0 vos d\u00e9veloppeurs ou \u00e0 votre agence.&nbsp;<\/li>\n\n\n\n<li>Ouvrez la diagnostique dans le Merchant Center et r\u00e9solvez toutes les alertes.&nbsp;<\/li>\n\n\n\n<li>V\u00e9rifiez que la disponibilit\u00e9 est identique sur la page produit, au point de vente, dans les donn\u00e9es structur\u00e9es et dans le feed. M\u00eame une diff\u00e9rence peut entra\u00eener une refus de paiement.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Le moment o\u00f9 vous le faites est important. Apr\u00e8s une correction, Google v\u00e9rifie \u00e0 nouveau dans les heures ou les jours suivants, et une v\u00e9rification demand\u00e9e peut prendre jusqu\u2019\u00e0 douze heures.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 2 : Fixez les prix promotionnels \u00e0 l\u2019avance&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modifier manuellement les prix juste avant le Black Friday le 27 novembre produit des erreurs typographiques. Il vaut mieux enregistrer les prix promotionnels dans le feed d\u00e8s maintenant, avec le prix sp\u00e9cial et la p\u00e9riode de validit\u00e9 de l\u2019offre. Veillez \u00e0 ce que la zone horaire soit correcte : si elle ne correspond pas, Google affichera le prix incorrect \u00e0 un moment inappropri\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les prix et les stocks \u00e9voluent fr\u00e9quemment, Google recommande les t\u00e9l\u00e9chargements planifi\u00e9s ou l\u2019API Merchant. Un feed qui n\u2019est mis \u00e0 jour qu\u2019\u00e0 la nuit tomb\u00e9e reste en retard lors d\u2019une journ\u00e9e d\u2019action.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 3 : R\u00e9compensez-vous avant de proposer des remises&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple avec des valeurs suppos\u00e9es :&nbsp;<\/p>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-3\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-4\">\n                                                            <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-3\">\n                                Sans r\u00e9duction                             <\/th>\n                                                                                <th class=\"col col-3 heading-xxs col-width-3\">\n                                Avec 15 % de % r\u00e9duction                             <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Prix de vente (hors taxe)                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sans r\u00e9duction \">\n                                                                            49,90 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Avec 15 % de % r\u00e9duction \">\n                                                                            42,42 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Netto (19 % % TVA)                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sans r\u00e9duction \">\n                                                                            41,93 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Avec 15 % de % r\u00e9duction \">\n                                                                            35,64 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Prix d'achat                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sans r\u00e9duction \">\n                                                                            22,00 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Avec 15 % de % r\u00e9duction \">\n                                                                            22,00 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Provision du march\u00e9 (12 %)                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sans r\u00e9duction \">\n                                                                            5,99 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Avec 15 % de % r\u00e9duction \">\n                                                                            5,09 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Livraison                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sans r\u00e9duction \">\n                                                                            4,90 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Avec 15 % de % r\u00e9duction \">\n                                                                            4,90 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-4\"\n                                    data-label=\"\">\n                                                                            Marges par vente                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-3\"\n                                    data-label=\"Sans r\u00e9duction \">\n                                                                            9,04 \u20ac                                                                    <\/td>\n                                                                                            <td class=\"col col-3 copy-l col-width-3\"\n                                    data-label=\"Avec 15 % de % r\u00e9duction \">\n                                                                            3,65 \u20ac                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">La marge baisse d'environ 60 %. Vous devez vendre environ le double pour finalement gagner autant, et les retours ainsi que les frais publicitaires ne sont pas encore pris en compte.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9finissez donc un prix minimum pour vos 20 \u00e0 50 produits les plus importants par canal, sous lequel vous ne marcherez pas. Il est rare de devoir aller tr\u00e8s bas : Idealo observe depuis des ann\u00e9es une tendance <a href=\"https:\/\/www.swr.de\/swraktuell\/550-millionen-retouren-im-onlinehandel-100.html\" target=\"_blank\" rel=\"noopener\">R\u00e9duction moyenne de 6 \u00e0 7 %<\/a>, Et seulement environ un produit sur dix est r\u00e9duit de 20 % ou plus.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 4 : Utilisez moins de produits et assurez-vous de leur qualit\u00e9&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le plan \u201e nous rendons toute la gamme disponible pour les promotions \u201c \u00e9choue g\u00e9n\u00e9ralement parce qu\u2019il y a quelque chose qui ne va pas quelque part avec 5 000 produits. Trouvez-en 50 : quelques offres attractives et les produits qui g\u00e9n\u00e8rent votre marge. Pour ces 50, les donn\u00e9es, les prix et les stocks doivent \u00eatre corrects.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les cas les plus r\u00e9cents, il vaut mieux pr\u00e9voir un stock de r\u00e9serve par canal. Si un produit n\u2019est plus disponible qu\u2019un seul exemplaire et qu\u2019il reste disponible \u00e0 la fois dans le magasin et sur le march\u00e9, un des deux clients recevra une annulation. Ne proposez donc pas des produits limit\u00e9s en quantit\u00e9 sur tous les canaux, et assurez-vous que les stocks soient identiques \u00e0 l\u2019heure des promotions, \u00e0 intervalles de 15 minutes au lieu de tous les jours.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 5 : V\u00e9rifiez votre prix d\u2019achat&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les d\u00e9fenseurs des consommateurs critiquent le fait que dans de nombreuses promotions de rabais, il reste incertain de savoir \u00e0 quoi se rapporte le rabais. Un astuce populaire consiste \u00e0 comparer le prix avec la liste de prix non contraignante plut\u00f4t que le prix que le commer\u00e7ant a r\u00e9ellement demand\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les r\u00e9ductions de prix, vous devez indiquer le prix le plus bas des 30 jours pr\u00e9c\u00e9dents (\u00a7 11 PAngV). Ce d\u00e9lai commence le 28 octobre pour le 27 novembre.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hack 6 : Pr\u00e9parez-vous aux retours avant qu'ils arrivent&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les achats spontan\u00e9s reviennent souvent. Le groupe de recherche en gestion des retours de l\u2019universit\u00e9 de Bamberg a r\u00e9cemment estim\u00e9 \u00e0 environ 550 millions le nombre de colis retourn\u00e9s chaque ann\u00e9e, soit presque un colis sur quatre. Le traitement de ces retours co\u00fbte aux commer\u00e7ants entre 1 et 15 euros par colis, et 94 % des retours sont trait\u00e9s dans les deux semaines suivant leur r\u00e9ception. <a href=\"https:\/\/www.swr.de\/swraktuell\/550-millionen-retouren-im-onlinehandel-100.html\" target=\"_blank\" rel=\"noopener\">Les clients attendent une livraison gratuite<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec une marge de 3,65 \u20ac provenant de Hack 3, un seul retour repr\u00e9sente d\u00e9j\u00e0 un business ruin\u00e9. C\u2019est pourquoi il vaut la peine de revoir les pages produit des 50 produits en promotion : dimensions, tableau des tailles, mat\u00e9riau, photos r\u00e9elles. Cela r\u00e9duit les achats inopportuns. Et planifiez les stocks et les services pour janvier, car la vague arrive apr\u00e8s le jour des promotions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Votre compte \u00e0 rebours&nbsp;<\/h2>\n\n\n\n<section class=\"align wp-block-lb-compatibility-table\">\n    <div class=\"container\">\n        <div class=\"section-header\">\n                    <\/div>\n                                                <table class=\"table-wrapper table-wrapper--cols-2\">\n                    <thead class=\"table-head\">\n                    <tr class=\"table-columns\">\n                                                                                <th class=\"col col-1 heading-xxs col-width-2\">\n                                P\u00e9riode                             <\/th>\n                                                                                <th class=\"col col-2 heading-xxs col-width-8\">\n                                Mission                             <\/th>\n                                            <\/tr>\n                    <\/thead>\n                    <tbody class=\"table-body\">\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"P\u00e9riode \">\n                                                                            Jusqu'au 8 novembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Mission \">\n                                                                            Contr\u00f4le des prix dans le texte source, diagnostic du feed, d\u00e9finition de prix minimums                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"P\u00e9riode \">\n                                                                            Du 9 au 15 novembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Mission \">\n                                                                            Calculer la marge, s\u00e9lectionner 50 produits, inclure les prix promotionnels dans le feed                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"P\u00e9riode \">\n                                                                            Du 16 au 22 novembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Mission \">\n                                                                            Cr\u00e9er des stocks de r\u00e9serve, am\u00e9liorer les pages produit, pr\u00e9ciser les responsabilit\u00e9s pour la journ\u00e9e d'action                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"P\u00e9riode \">\n                                                                            Du 23 au 26 novembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Mission \">\n                                                                            Test final sur tous les canaux ; apr\u00e8s cela, aucune modification majeure ne sera apport\u00e9e.                                                                    <\/td>\n                                                    <\/tr>\n                                            <tr class=\"table-columns\">\n                                                                                            <td class=\"col col-1 copy-l col-width-2\"\n                                    data-label=\"P\u00e9riode \">\n                                                                            27 et 30 novembre                                                                    <\/td>\n                                                                                            <td class=\"col col-2 copy-l col-width-8\"\n                                    data-label=\"Mission \">\n                                                                            Analyser quotidiennement les donn\u00e9es : chiffre d'affaires par canal, produits refus\u00e9s, commandes sans stock                                                                    <\/td>\n                                                    <\/tr>\n                                        <\/tbody>\n                <\/table>\n                                        <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Une plateforme au lieu de cinq chantiers&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plus vous utilisez de canaux, plus vous devez g\u00e9rer les m\u00eames donn\u00e9es \u00e0 plusieurs endroits. Channel Pilot Solutions facilite la t\u00e2che. <a href=\"https:\/\/channelpilot.com\/fr\/produit\/connexions-de-marketplaces\/\" target=\"_blank\" rel=\"noopener\">Connexions aux marketplaces<\/a>, <a href=\"https:\/\/channelpilot.com\/fr\/produit\/gestion-des-flux-produits\/\" target=\"_blank\" rel=\"noopener\">Gestion de l'alimentation<\/a> et <a href=\"https:\/\/channelpilot.com\/fr\/produit\/logiciel-de-tarification-dynamique\/\" target=\"_blank\" rel=\"noopener\">Repricing dynamique<\/a> Dans une plateforme. Vous d\u00e9finissez \u00e0 l\u2019avance les prix minimums et les r\u00e8gles de prix, et ils s\u2019appliquent sur tous les canaux. Avec <a href=\"https:\/\/channelpilot.com\/fr\/produit\/optimisation-des-donnees-produit\/\" target=\"_blank\" rel=\"noopener\">Optimisation des donn\u00e9es produit<\/a> vous indiquez les titres et les attributs avant que Google ne les rejette.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.com\/fr\/contact\/?subject=1\">Demandez une d\u00e9monstration maintenant.&nbsp;<\/a><\/div>\n<\/div>\n\n\n<section class=\"align wp-block-lb-faq\">\n    <div class=\"container faq-container\">\n        <div class=\"section__body\">\n                        <div class=\"section__info\">\n                                                    <h2 class=\"section__info--title heading-s\">Questions fr\u00e9quentes <\/h2>\n                                            <\/div>\n                                        <div class=\"section__content\">\n                    <div class=\"section__content--category\">\n                        <div class=\"section__content--category__item-container\">\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c70937403\" aria-controls=\"panel-6ae4c70937404\">\n                                            <span class=\"section__content--category__item--button__text\">Quand sera Black Friday 2026 ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c70937404\" aria-labelledby=\"accordion-6ae4c70937403\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"NormalTextRun SCXW153769204 BCX0\">Le 27 novembre 2026, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153769204 BCX0\">Cyber<\/span><span class=\"NormalTextRun SCXW153769204 BCX0\"> Le lundi suit le 30 novembre.<\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c70937403\" aria-controls=\"panel-6ae4c70937404\">\n                                            <span class=\"section__content--category__item--button__text\">Combien de rabais dois-je offrir ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c70937404\" aria-labelledby=\"accordion-6ae4c70937403\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW63046801 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63046801 BCX0\">Le moins possible. En moyenne, l\u2019\u00e9conomie s\u2019\u00e9l\u00e8ve \u00e0 6 \u00e0 7 %, seulement environ un produit sur dix \u00e9tant r\u00e9duit de 20 % ou plus (<\/span><\/span><a class=\"Hyperlink SCXW63046801 BCX0\" href=\"https:\/\/www.swr.de\/swraktuell\/550-millionen-retouren-im-onlinehandel-100.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW63046801 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW63046801 BCX0\">SWR<\/span><\/span><\/a><span class=\"TextRun SCXW63046801 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63046801 BCX0\">). Ce qui compte plus que le nombre est votre prix minimum par produit et par canal.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c70937403\" aria-controls=\"panel-6ae4c70937404\">\n                                            <span class=\"section__content--category__item--button__text\">Pourquoi Google bloque-t-il mes produits ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c70937404\" aria-labelledby=\"accordion-6ae4c70937403\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW234133487 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW234133487 BCX0\">Souvent en raison de diff\u00e9rences de prix ou de disponibilit\u00e9 entre le feed et la page du produit. Planifiez \u00e0 l'avance les prix promotionnels et observez la zone horaire.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"section__content--category__item\">\n                                    <h3 class=\"section__content--category__item--inner\">\n                                        <button class=\"section__content--category__item--button\" aria-expanded=\"false\" id=\"accordion-6ae4c70937403\" aria-controls=\"panel-6ae4c70937404\">\n                                            <span class=\"section__content--category__item--button__text\">Que se passe-t-il en cas de prix artificiels ?<\/span>\n                                            <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div class=\"section__content--category__item--wrapper\" role=\"region\" id=\"panel-6ae4c70937404\" aria-labelledby=\"accordion-6ae4c70937403\">\n                                        <div class=\"section__content--category__item--content\">\n                                            <p><span class=\"TextRun SCXW84187605 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84187605 BCX0\">Indiquer le prix le plus bas des 30 derniers jours lors de la r\u00e9duction de prix (\u00a7 11 PAngV). Le seul comparatif avec la TVA ne suffit pas. Si vous avez des doutes, faites-le v\u00e9rifier l\u00e9galement.<\/span><\/span><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Partager ce post :<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fblack-friday-last-minute-hacks%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur Facebook\">\n                            <svg 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20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.com%2Ffr%2Fressourcen%2Fblack-friday-last-minute-hacks%2F&#038;title=Black+Friday+2026%C2%A0\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur 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14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Copier le lien\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Copier le lien<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Le Black Friday aura lieu le 27 novembre, Cyber Monday le 30 novembre. Pour ceux qui vendent sur plusieurs canaux, l\u2019un des \u00e9l\u00e9ments essentiels est d\u2019ici l\u00e0 d\u2019avoir des prix et des stocks coh\u00e9rents partout. Un nouveau marketplace ou un nouveau design ne conviennent plus \u00e0 cette p\u00e9riode. Voici six choses \u00e0 retenir. <\/p>","protected":false},"featured_media":5322,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122,123,124],"ressource-category":[17],"class_list":["post-5317","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","visible_languages-es","visible_languages-fr","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media\/5322"}],"wp:attachment":[{"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/visible_languages?post=5317"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}