More budget no longer means more revenue. Getting more value from every click does.

Investing more budget in paid reach worked for a long time – but it no longer does. Rising CPCs combined with stagnant conversion rates mean that every euro of revenue is more expensive to acquire than it was the year before. And the usual reactions – more budget, bigger discounts – only make the problem worse instead of solving it: They deepen your dependence on paid reach and put pressure on your margins.

In our new whitepaper, we tackle this challenge together with Insider One and introduce a metric that brings CPC, ROAS and CPO together at last: Value per Click (VPC) . Using concrete examples from the field, we show you how to systematically increase VPC within your team:

• Generate the right demand – with market-ready product data and the right channel and audience selection
• Turn visits into purchases – with personalised experiences throughout the customer journey
• Turn purchases into relationships – with event-triggered journeys instead of rigid campaign schedules

You will also receive two practical assets that you can use immediately: the Listing Readiness Check and the Intent Matrix . Plus, you will get an insight into how predictive and agentic AI will automate the efficiency cycle in the future.

Druckexemplar des Whitepapers 'More Value per Click' von Channel Pilot Solutions.

Read the whitepaper now

Sophie

Content & Social Media Marketing Managerin

Sophie schreibt über E‑Commerce, digitalen Handel und alles, was sich rund um Marktplätze bewegt. Sie beobachtet Trends, ordnet Entwicklungen ein und bringt auch komplexe Themen verständlich auf den Punkt. Als gelernte Redakteurin bringt sie ein sicheres Gespür für Sprache, Storytelling und Zielgruppen mit – und setzt dieses heute im Content und Social Media Marketing bei Channel Pilot Solutions ein. Wenn sie nicht gerade an neuen Content‑Ideen tüftelt, verliert sie sich in einer guten Serie oder powert sich beim Sport aus.

Über die Autorin