Sophie
More budget no longer means more revenue. Getting more value from every click does.
Investing more budget in paid reach worked for a long time – but it no longer does. Rising CPCs combined with stagnant conversion rates mean that every euro of revenue is more expensive to acquire than it was the year before. And the usual reactions – more budget, bigger discounts – only make the problem worse instead of solving it: They deepen your dependence on paid reach and put pressure on your margins.
In our new whitepaper, we tackle this challenge together with Insider One and introduce a metric that brings CPC, ROAS and CPO together at last: Value per Click (VPC). Using concrete examples from the field, we show you how to systematically increase VPC within your team:
• Generate the right demand – with market-ready product data and the right channel and audience selection
• Turn visits into purchases – with personalised experiences throughout the customer journey
• Turn purchases into relationships – with event-triggered journeys instead of rigid campaign schedules
You will also receive two practical assets that you can use immediately: the Listing Readiness Check and the Intent Matrix . Plus, you will get an insight into how predictive and agentic AI will automate the efficiency cycle in the future.
Read the whitepaper now
Sophie
Content & Social Media Marketing Managerin
Sophie writes about e-commerce, digital retail, and everything related to marketplaces. She tracks trends, analyzes developments, and breaks down even complex topics in an easy-to-understand way. As a trained editor, she brings a keen sense of language, storytelling, and target audiences—and applies these skills today in content and social media marketing at Channel Pilot Solutions. When she’s not brainstorming new content ideas, she loses herself in a good TV series or works up a sweat exercising.
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