Carmen combines operative e-commerce practice with a clear focus on performance: SEO, SEM, and web optimization are all part of her expertise. At Channel Pilot Solutions, she supports companies as an e-commerce consultant in systematically developing their digital sales strategy – from setup to ongoing optimization. In previous roles, she gained experience in the marketplace environment, with Shopify setups, and in working with budgets, KPIs, and continuous improvement. Her strength lies in not only planning measures but also implementing them in a way that delivers measurable results – in Spanish- and English-speaking contexts.