DMEXCO Review
Agentic Commerce, Retail Media, AI Search: There was plenty of big topics and new buzzwords at DMEXCO 2026. However, at our exhibition stand, it quickly became concrete. Because at a trade show, it’s not just about trends on stage; it’s about the people who bring questions, listen, explain, and think together. Two intensive trade show days in Cologne are behind us. Together with Insider One and KlickPiloten, we were at Hall 7.1, Stand D026, to have discussions with existing customers, new contacts, and partners on-site. What stands out most in our memory: many open discussions, concrete questions from everyday e-commerce work, and a team that was very energetic and involved.