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Sophie, Content & Social Media Marketing Manager

Content & Social Media Marketing Managerin

Infos

Sophie writes about e-commerce, digital retail, and everything related to marketplaces. She tracks trends, analyzes developments, and breaks down even complex topics in an easy-to-understand way. As a trained editor, she brings a keen sense of language, storytelling, and target audiences—and applies these skills today in content and social media marketing at Channel Pilot Solutions. When she’s not brainstorming new content ideas, she loses herself in a good TV series or works up a sweat exercising.

  • Editing, Storytelling & Understandable Presentation of Complex Topics
  • Content Marketing & Social Media (incl. Blog, LinkedIn, Newsletter)
  • SEO Content, Topic Research & KPI-Based Content Monitoring

Resources

Posts by Sophie

Insights from our Multichannel Practice

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The woman uses a laptop and smartphone for online shopping in the home office.
News & Insights

With which tool can online retailers dynamically control prices?

What are your customers willing to pay? It’s never possible to say exactly, but you can narrow it down. On marketplaces and price comparison portals, buyers see your offers alongside those of your competitors. That’s why the competitive price is your most important reference point at all times. However, it changes constantly, and you can’t keep up with the constantly changing prices manually when you have large product ranges. That’s why online retailers use a tool that allows dynamic pricing: a so-called dynamic pricing software.

Author: Sophie

Man works at the computer in the modern warehouse with bicycle and equipment assortment.
News & Insights

The best tools for your e-commerce business

For an online store, you need six types of tools: a shopping system, a retail management system, marketing (especially email), CRM, analytics, and a solution for product data and marketplaces. The best tool stack isn’t the largest one, but the one whose parts work together cleanly. When retailers ask in forums what tools other people use for their shops or what brings them more revenue, there are usually ten names in ten answers. A more useful question is: What tasks do you need to cover? After that, you choose the tools. Here’s the overview.

Author: Sophie

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