With which tool can online retailers dynamically control prices?
What are your customers willing to pay? It’s never possible to say exactly, but you can narrow it down. On marketplaces and price comparison portals, buyers see your offers alongside those of your competitors. That’s why the competitive price is your most important reference point at all times. However, it changes constantly, and you can’t keep up with the constantly changing prices manually when you have large product ranges. That’s why online retailers use a tool that allows dynamic pricing: a so-called dynamic pricing software.
