Price comparison

Selling on idealo: Landing at the top of price comparisons

From feed to listing: Channel Pilot Solutions prepares your product data channel-specifically for idealo, keeps it up-to-date, and ensures your offers are highly comparable.

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Graphic for idealo integration: Product data feed is transferred to idealo via Channel Pilot Solutions.

Numbers that speak for themselves

  • 95 million.

    Visits per month

  • 50.000

    active sales partners sell via idealo

  • 6

    reaching markets with strong sales in Europe

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Why sell on idealo

At home in six European markets

idealo has been on the market since 2000 and specializes in supporting users in their purchasing decisions in e-commerce. For you as a retailer, this means: You reach a target group that is already actively comparing – and is therefore often closer to conversion than in classic awareness channels. idealo covers many product-related categories – from electronics to home and garden – and is therefore suitable for a wide variety of product ranges where comparability is a decisive factor in purchasing. 

How to sell on idealo

Sell on idealo in four steps

Success on idealo depends primarily on clean, up-to-date product data: accurate prices, stock levels, variants, categories, and attributes. Channel Pilot Solutions helps you implement these requirements in a structured way – and then automate the process.

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  • Create accounts

    Set up a retailer account with idealo. In parallel, we will set up access for you in our Channel Pilot Solutions tool, so you can manage your data centrally.

  • Import Masterfeed and map data fields

    Import your master feed (e.g., from your shop, PIM, or ERP) into Channel Pilot Solutions. Then, you will logically map the data fields (title, description, images, GTIN/MPN, price, stock, shipping info, etc.). This creates the foundation for stable, error-free listings.

  • Select idealo channel and manage assortment

    Select idealo as the channel and define which products you want to display (e.g., by margin, availability, category, brands, price range). This ensures that only the right products are visible.
    At the same time, you are laying the groundwork for category-specific attributes, ensuring that important fields are complete and fewer errors occur during listing.

  • Map categories, finalize export, and optimize KPIs

    Align your product categories and map channel-specific attributes. Then, finalize the export and go live. After that, regularly analyze performance and iteratively optimize listings. Because there's an Offer Update on TikTok Shop, you can list products particularly quickly and update changes efficiently without having to reconfigure your listing structure every time.

Benefit from real multichannel expertise

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Ready for the next step?

Request your personal demo now or get individual advice. We'll show you how Channel Pilot Solutions simplifies your e-commerce processes.

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