Marketplace

Selling on Zalando – Accurately delivering product data, variants, and categorization

With Channel Pilot Pro, you structure product data for Zalando, organize categories and attributes neatly, and keep variants, prices, and inventory automatically up to date – for fewer listing problems and more efficiency.

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Infographic on the Zalando integration: The product data feed is transmitted to Zalando via Channel Pilot Solutions.

Numbers that speak for themselves

4+

Orders per customer per year
62+ million.

active customers in 25 European markets
95%

new products listed per season

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Why sell on Zalando

Ideal for fashion, beauty, and sports goods in 25 European markets

Zalando is ideal if you want to expand your reach in Europe as a fashion, beauty, or sports brand. You'll reach fashion-conscious shoppers who actively discover, compare, and buy with confidence – in an environment designed for both inspiration and conversion. With Zalando, you can position your brand internationally on an established platform and scale visibility through relevant marketing options.

How to sell on Zalando

Sell products on Zalando in six steps

Success on Zalando depends on clean product data, correct categories, regular product updates, reliable pricing and inventory logic, and stable order management. Channel Pilot Pro automates these steps and ensures high listing quality – the foundation for visibility and conversion.

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Connect Zalando Account

Sign up with Zalando and send Channel Pilot Pro an invitation via zDirect. We then set up the connection directly in Zalando – this creates the technical foundation for automated exports, updates, order imports, and order status updates.
Import Product Catalog

Import your product catalog from your shop, PIM, or ERP. Titles, descriptions, prices, variant-forming attributes, images, and stock information form the basis for clean product data quality on Zalando.
Assign categories and attributes

Assign your categories and products to the correct Zalando categories. You can do this centrally at the category level or specifically per item. This ensures that Zalando correctly classifies your data and your products are displayed in the appropriate structure.

At the same time, you are laying the foundation for category-specific attributes, ensuring that important fields are complete and reducing errors during listing.
Set up and validate Zalando Feed

Organize your Zalando feed data neatly, including required and recommended attributes. Channel Pilot Pro checks your data export and helps you identify and fix listing issues early on.

Important: Zalando does not have offer updates. Therefore, the existing listing structure should ideally be maintained. Define the product and variant structure cleanly before go-live and roll out changes in a controlled manner.
Perform test listings & functional checks

Verify the correct transfer of prices, stock levels, variants, and product information in the Zalando Partner Program. Check exemplary listings, processes, and order flows.
Go-Live & Automatic Update

Turn your Zalando channel live. Channel Pilot Pro automatically updates inventory, prices, and variants – for stable performance and scalable sales.

Benefit from real multichannel expertise

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Jan

Lead Marketplace

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