Jose Antonio

20.07.2026

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How PdPaola Scaled Its Product Catalog to Almost 20 Channels in 8 Countries with Channel Pilot Pro

Uniform Product Data as a Growth Engine: PdPaola Scales Multichannel Campaigns Without Technical Dependencies

PdPaola, a global player in contemporary jewelry from Barcelona, has fundamentally transformed how the company manages and publishes its product catalog. With an active presence in 8 international markets and almost 20 Marketing Channels did the team need a solution for product data to control centrally, optimize, and deploy quickly – without being dependent on technical resources for every small adjustment.

With the Feed Management Module of Channel Pilot Pro PdPaola gained full operational autonomy in the marketing team, automated feed logic across all markets, and significantly shortened activation cycles for new channels. Within just a few months, measurable improvements were evident: more performance, higher catalog visibility, and drastically reduced maintenance effort.

At a glance:

Too many markets, too many channels, too little time

A steadily growing product catalog featuring 8 Markets and almost 20 digital channels Managing this became increasingly complex for PdPaola. Every market, every channel, and every campaign came with its own data requirements: different structures, manual adjustments, and a constant need to coordinate with the tech team.

Not only did this slow down processes, but it also limited the scalability of campaigns—especially when speed and precision are crucial in performance marketing.

PdPaola faced the following challenges in particular:

• Inconsistent product data between international markets and channels
• Significant manual effort for maintaining and optimizing multiple product feeds
• Low transparency, which feed factors influence performance
• Heavy Reliance on the Tech Team Even with minor feed adjustments → reduced agility, slower channel and campaign activation
• Elaborate localization/customization adapting product content to channel- and country-specific requirements

A Unified Data Engine for Multichannel Growth

Channel Pilot Solutions provided PdPaola with a central platform for managing product data across all channels consolidate, optimize, and activate. This enabled fragmented workflows to be Scalable, automated product data engine be replaced.

The approach:

• A unified product data model as „Single Source of Truth“
• Automated Enrichment and Standardization from product data
• Central Feed Control incl. Performance logic across all markets

Highlight: AI Formula Manager – From Raw Data Field to Publishable Feed

With Channel Pilot Pro, PdPaola was able to manage multiple international feeds – each precisely tailored to the requirements of the channel and country.

Specifically, this enabled, among other things:

• Automated Exclusions & Channel-Based Filtering based on business logic and trading guidelines
• Dynamic Custom Labels, to specifically align product visibility with internal business goals
• Higher data relevance and faster optimization cycles – with significantly less reliance on the tech team

„By adding a single strategic data field to our main data source, the marketing team was able to independently roll out and scale new business logic across multiple international channels. This allowed us to personalize and launch market-specific campaigns completely autonomously – without additional technical support, once the initial data was available.“

Pol Alberola
Ecommerce Manager, PdPaola

Result: Measurable impact after the first few months

Shortly after the introduction of Channel Pilot Pro, PdPaola achieved noticeable performance improvements. More automation and cleaner, channel-optimized product data led directly to more visibility, better efficiency, and a higher ROI in all markets.

The most important results:

• Higher ROI in Performance channels thanks to better feed quality
• Significantly less time commitment for catalog management → team resources available
• More autonomy In the marketing team, without tech dependency
• Increasing catalog visibility across all active channels
• Faster International Scaling, because existing rule logics are reusable

„Channel Pilot Pro has given us the autonomy we needed to manage our catalog globally. Thanks to the AI Formula Manager, we can optimize our products with an agility and publish them to almost 20 channels in 8 markets that was previously unthinkable. Furthermore, the support team is available at all times by email and phone and reacts extremely quickly – this gives us a lot of confidence in our daily operations.“

Pol Alberola
Ecommerce Manager, PdPaola

Why a platform like Channel Pilot Pro makes the difference

The PdPaola story shows very clearly: When technical dependencies decrease, the implementation speed increases massively. Unified platform is crucial for efficiently managing large and complex product catalogs. At the same time, it became clear: High-performance feeds need product data that consistently adapted to the requirements of each market and each channel are.

Optimized workflows also ensure that international expansion faster and more reliable succeeds.

PdPaola also highlights the added value of support: permanently accessible, by phone and email, with personal support that noticeably relieves the daily workload.