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Friendly man with a black cap and a "Channel Pilot Pro" t-shirt.

Sebastian

DMEXCO 2026: Big topics, many buzzwords – and even more good conversations

Agentic Commerce, Retail Media, AI Search: Major topics and buzzwords dominated DMEXCO 2026. At Hall 7.1, the focus was also on the questions that retailers and brands face in their daily operations.

Two intensive trade show days in Cologne are behind us. At our stand D026 we met existing customers, new contacts and partners. Together with Insider One and Click Pilots We have brought together different perspectives on commerce, marketing, and performance.

Team at Channel Pilot Solutions at the trade show with a stand and banner.
The teams from Channel Pilot Solutions, Insider One and KlickPiloten at the booth at DMEXCO 26.

Three teams, many perspectives on Commerce 

Whether it was product data, marketplaces, performance, or the next stage of the commerce strategy – visitors were able to discuss their questions directly with the people who work on these topics every day.

This was in line with the official motto of DMEXCO 2026: „Scaling Intelligence“. The conference focused on, among other things, „AI as Business Accelerator“, „Agentic AI & AI Commerce“, and „Trust & Strong Brands“. Official DMEXCO review You can find out more about it here.

What we took away from the conversations especially

  • Marketplaces remain a key growth topic.

    Being represented on additional platforms is only the first step. What is crucial is that product data and offers match the requirements of the respective marketplaces and are presented in a channel-specific manner. To this end, the Marketplace connections that Product data optimization and that Feed Management the Channel Pilot Solutions solution.

  • More clicks are not an end in themselves.

    What is crucial is not only how many people reach an offer, but also what contribution a visit makes to sales. Therefore, value per click is considered more important than reach: Price positioning also plays a role – for example, when retailers use price promotions to attract customers. Dynamic pricing reacts to competition and market conditions.

  • AI must have an impact in business

    Agentic Commerce and AI Search are changing the way products can be discovered and compared. For companies, this not only raises the question of which new technologies are available, but also where to use them to improve processes meaningfully and create measurable added value. The guiding principle of „Scaling Intelligence“ brings this very challenge to the point: turning opportunities into applications that are useful in everyday life.

  • Good commerce solutions are created through collaboration

    Product data, marketplaces, and performance don’t operate in isolation. Our joint partnership with Insider One and KlickPiloten has brought together different perspectives in one place – and shown how valuable collaboration is when commerce challenges go beyond individual disciplines.

More value per click: our joint whitepaper  

How can we extract more value from every single click? Together with Insider One, we have developed the Full-Funnel Efficiency Playbook 2026/27. „More value per click“ developed.

The whitepaper shows three levers: generating the right demand, converting visitors into buyers, and developing a long-term relationship from the purchase. It also includes practical work materials such as the Listing Readiness Check and the Intent Matrix.

If you want to go deeper,

Can you provide the whitepaper? „More value per click“

Read here.
Man in business attire smiling friendly, ideal for professional presentations and corporate use.
„DMEXCO has shown how quickly e-commerce is changing: AI agents will in the future have a say in deciding which products customers actually find and compare. Therefore, discussions at our stand always revolved around the basics – current product data, visibility on marketplaces, and competitive prices. At the same time, retailers expect complex processes to become faster and easier. This is exactly where I see the next big challenge for our industry.“

Ralf Priemer
CEO & Co-Founder, Channel Pilot Solutions

Impressions of two intensive exhibition days

The Channel Pilot Solutions team in action at the exhibition stand.

  • Team at Channel Pilot Solutions at the trade show, with an e-commerce focus.
  • Employees of Channel Pilot Solutions talking at a trade show.
  • Two men are talking at a trade show; one is holding a smartphone.
  • Three men talking at a trade fair, with a green background with logos behind them.
  • Two men talking at a trade show, with a Channel Pilot Solutions stand behind them.
  • Business meeting at a trade show with Channel Pilot Solutions.
  • Channel Pilot Pro exhibition appearance with a focus on e-commerce solutions.
  • Man talking at a trade fair, with company logos and a trade fair stand behind him.
  • Team from Channel Pilot Solutions talking at a trade show.
  • Employees talking at the Channel Pilot Solutions trade fair.
  • Businesspeople talking at a trade fair.
  • Three men talking at a trade fair, Channel Pilot Solutions stand.
  • Man talking at a trade show at Channel Pilot Solutions.
  • Two people at a conference, smiling and chatting.
  • Three men talking at a trade show with the Channel Pilot Solutions stand.
  • Employees of Channel Pilot Solutions talking at the trade show.
  • Businesspeople talking at a trade show, wearing black T-shirts with 'Channel Pilot Pro'.

Thanks for the conversations – and until next time 

Thank you to everyone who visited us in Hall 7.1, shared their perspectives with us, and helped make DMEXCO a success. Special thanks go to our team for their dedication, and to our partners Insider One and KlickPiloten for their collaboration.

Want to learn more about trade shows?

Here you can find our reviews of the K5 2026 and the E-Commerce Berlin Expo 2026. Or read our joint one now Whitepaper with Insider One.

Friendly man with a black cap and a "Channel Pilot Pro" t-shirt.

Sebastian

Lead Design & Event

At Channel Pilot Solutions, Sebastian is responsible for Design and Events – with the goal of presenting complex topics in a way that makes them understandable and memorable. From his many years of experience as an Art Director, he brings a keen sense for brand impact, clear design, and details that make the difference in the end.

In his contributions, he demonstrates how sophisticated channel pilot topics can be made visually and emotionally tangible – and why good design not only looks good but also measurably strengthens communication. He finds the necessary balance in creative and mindful moments away from everyday work.

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Team at Channel Pilot Solutions at the trade show with a stand and banner.
Events

DMEXCO Review

Agentic Commerce, Retail Media, AI Search: There was plenty of big topics and new buzzwords at DMEXCO 2026. However, at our exhibition stand, it quickly became concrete. Because at a trade show, it’s not just about trends on stage; it’s about the people who bring questions, listen, explain, and think together. Two intensive trade show days in Cologne are behind us. Together with Insider One and KlickPiloten, we were at Hall 7.1, Stand D026, to have discussions with existing customers, new contacts, and partners on-site. What stands out most in our memory: many open discussions, concrete questions from everyday e-commerce work, and a team that was very energetic and involved.

Autor: Sebastian

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