Christina
Channel Pilot Day: E-commerce trends and best practices Practices
The Channel Pilot Day is the e-commerce conference of Channel Pilot Solutions. In previous editions, industry experts, retailers, platforms, and agencies have shared their experiences and best practices around online commerce. The recordings provide insights into topics such as multichannel marketing, marketplaces, product data, online advertising, internationalization, and pricing strategies.
Here you’ll find selected talks from the past Channel Pilot Days – for you to look at, think about, and apply in your own e-commerce daily routine.
Knowledge from the industry – concrete and practical
The Channel Pilot Day brings together different perspectives from the e-commerce industry: from platforms and agencies to brands and retailers. The focus is not on abstract future visions, but on questions that e-commerce teams are working on in concrete terms: How can new sales channels be explored? What makes product data more powerful for marketplaces and advertising? And what strategies help to sell successfully in international markets?
The expenses also reflect the development of digital commerce. In 2023, the free virtual conference focused on, among other things, multichannel marketing, internationalization, pricing strategies, and best practices of successful companies. In 2024, Channel Pilot Day was held for the sixth time. For the first time, sessions were also broadcasted from a specially equipped studio in the Hamburg office. Nearly 900 registrations and ten speakers from YouTube, Salesforce, Galaxus, OnMaCon, and The Platform Group made the event a special meeting point for the industry.
Topics from the previous lectures
The records cover a wide range of e-commerce topics. These include, among others:
- Marketplaces and multichannel: Strategically use distribution channels and leverage Marketplace integrations Open up new sales channels
- Product data and feeds: Optimize product data and prepare for different channels
- Online advertising and performance marketing: Shopping Ads, Amazon Advertising, Social Commerce and Performance Optimisation
- Internationalization: Open up new markets and take advantage of country-specific opportunities
- Prices and competition: Price strategies, competitive monitoring and Dynamic Pricing
- Best practices from companies: Concrete experiences, approaches and lessons learned from practice
- New technologies: among other things, AI-supported content creation and digital customer experiences
Companies and partners from the Channel Pilot Days
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Trusted by leading online retailers
Selected lectures for viewing
The following eight recordings offer different perspectives on current e-commerce and digital marketing topics. For each video, you’ll find a brief overview to help you immediately see what questions the presentation covers.
YouTube: Future of Video – Trends and advertising innovations powered by Google AI
Alex Präkelt from YouTube provides insights into trends in video and advertising as well as the possibilities of Google AI. The presentation highlights developments and advertising formats that may be relevant for their video strategy.
Galaxus: Successful on marketplaces – Your expansion into the Swiss market
Luise Dalhoff from Galaxus shares practical insights into selling on the Swiss marketplace. The presentation is particularly interesting for retailers who want to open up the Swiss market and expand their marketplace strategy internationally.
How can brands appear as creators on TikTok? The presentation explores the role of brand content in the creator-driven environment of the platform and provides insights for companies that want to incorporate TikTok into their social media and e-commerce strategies.
Pinterest: Pinterest Shopping – This is how you help people find what they really love
The presentation illuminates Pinterest Shopping as a connection between inspiration and product search. It shows how brands can make their products visible to people who are searching on Pinterest for ideas and are inspired to make potential purchases.
Use Case DouglasSEA automation – A best practice
The example of Douglas focuses on the automation of SEA processes. The best practices offer e-commerce and performance marketing teams points of reference for how to make processes in search engine advertising more efficient.
OnMaConAmazon Advertising – Avoiding three of the biggest mistakes and generating more revenue
OnMaCon addresses typical mistakes in Amazon advertising and shows what companies should pay attention to in their campaigns. The presentation is aimed at retailers and brands that want to plan their Amazon advertising more purposefully and identify untapped potential.
FacebookPersonalization and privacy in the post-cookie era
How can marketing be personalized when data privacy requirements and data availability change? The session sheds light on important developments for the post-cookie era and is relevant to anyone who is developing digital advertising and customer experiences.
Use Case gartenmöbel.de: Competition monitoring and dynamic pricing
Using gartenmöbel.de as an example, the Deep Dive shows how competitive monitoring and dynamic pricing can support pricing decisions. The presentation is aimed at online retailers who want to systematically align market prices and more effectively align their pricing strategy.
All Channel Pilot Days by year
The annual playlists compile the recordings of each edition. Under each playlist link you will find the titles of the lectures.
Channel Pilot Day 2020 – Playlist
- Keynote: Trends in product data marketing
- Deep Dive: Product data management and best practices from bonprix
- Interview: Christmas business 2020 – insights and trends in a year of crisis – idealo
- Marketplaces as a sales booster – increasing online sales using real.de as an example
- Optimization Amazon SEO vs. Ebay SEO – OnMaCon
- New Year, new luck? Performance Marketing in 2021 – connexity
- Product data import at the retailer OTTO
- Pinterest Ads – From Inspiration to the Checkout – MSO Digital
- Go international – Successful sales in France and Spain
- SEA success recipe: Automation of landing pages for Search Ads – adSoul
- Performance Strategies – Take Your Product Data Marketing to the Next Level
- Google Shopping: 5 tips on how to get more out of your campaigns – AdStrat
Channel Pilot Day 2021 – May – Playlist
- Trends in online sales channels – Keynote – Channel Pilot Day 21
- Personalization and data protection are not contradictory – guidelines for the post-cookie era!
- From local player to global hero – Internationalization with the Douglas Marketplace
- This is how you increase your conversion rate – practical tips – MSO Digital
- How to boost sales by selling on marketplaces – Channel Pilot Solutions
- More revenue, lower ACoS – Amazon Ads optimization using AI technologies – Solute
- Discovery Commerce: This is how your Facebook & Instagram shopping campaigns will be a success!
Channel Pilot Day 2021 – September – Playlist
- Trends in online sales channels – Keynote – Channel Pilot Day 29 September 2021
- Achieve Your Marketing Goals with the Automation of Shopping Ads – Google
- Use Case: dm x EPROFESSIONAL – A story about stores, feeds and a fantastic solution
- Use Case: mso digital – Better marketing decisions through data aggregation
- Accelerate your global expansion – fruugo
- Discovery Commerce & Facebook Shops – When products meet people – Facebook
- Amazon Advertising: Avoiding three of the biggest mistakes and generating more revenue in the process – OnMaCon
- Use Case: How El Corte Inglés positions itself successfully on marketplaces
- Social Media Content & Ads – A Love Story in Online Commerce – web-netz
- How to conquer the French market – Octopia & Cdiscount
- Performance marketing strategies for peak time – Connexity
Channel Pilot Day 2022 – Playlist
- Keynote: Trends in online sales channels
- Pinterest Shopping: This is how you help people find what they really love
- Useful tricks for optimizing your workflow – A best practice from fahrrad.de
- YouTube Advertising – These tips will help you get started
- SEA Automation – A Best Practice from Douglas
- Local SEO – How to rank first in Google Maps
- Efficient data feed management – A best practice by Peter Hahn
Channel Pilot Day 2023 – Playlist
- Keynote: Trends in online sales channels in 2023
- E-commerce in times of inflation and changing customer needs – data and lessons from idealo
- Growth engine Internationalization – A Best Practice from Lenovo & OnMaCon
- Deep Dive: Competition Monitoring and Dynamic Pricing – Using gartenmoebel.de as an Example
- Price strategies at IT Planet: This is how IT Planet takes its performance marketing to a new level
- TikTok – Where brands become creators!
- Selling successfully on marketplaces – insights from OTTO Market and Channel Pilot Solutions
Channel Pilot Day 2024 – Playlist
- Keynote: Trends in online sales channels
- Future of Video: Trends and advertising innovations powered by Google AI
- AI Powered Moments: Creating scalable, unique customer experiences
- Boost your sales on Amazon with product data and advertising
- Market price analysis with Channel Pilot Pro and Power BI
- Successful on marketplaces: Your expansion into the Swiss market
- One for all: With a multi-platform strategy for online success
**Editorial note:** The links lead to the annual playlists; below are the associated lecture titles. The eight selected videos are embedded separately at the top and are briefly presented below.
Frequently asked questions about Channel Pilot Day
The Channel Pilot Day is an e-commerce conference organized by Channel Pilot Solutions. Experts from the retail industry, platforms, technology, and agencies share knowledge, experiences, and best practices regarding online commerce there.
The lectures cover, among other things Multichannel-Marketing, marketplaces, product data, online advertising, internationalization, pricing strategies, and new technologies are covered. The specific focus areas vary depending on the edition.
The records are on the YouTube channel of Channel Pilot Solutions Available. The playlists above are sorted by release date or year.
Christina
Head of Marketing
Christina leads marketing at Channel Pilot Solutions. Her focus is on lead generation and clear brand positioning. To achieve this, she works with her team across key areas such as SEA, SEO/AI Search, Content & Social, Events, as well as CRM and Lead Nurturing. Close coordination with Sales and Product Management is important to her – as is management based on clean KPIs and pragmatic priorities.
In her posts, Christina writes about how AI and digital technologies are transforming marketing, communication, and e-commerce—and how companies can meaningfully shape and manage this change. When she is not working or writing, she prefers to be outdoors in nature.
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