As CEO and co-founder, Ralf is responsible for the strategic development of Channel Pilot Solutions, focusing on product vision, market positioning, sales, and international expansion. He defines the company's long-term direction, monitors market and technology trends, and ensures Channel Pilot Solutions remains clearly aligned in a dynamic competitive landscape.

Previously, he was a managing director and board member at international digital and e-commerce companies, such as Bertelsmann, Hotel.de (HRS), and E-Plus (now O2 Telefónica 2), where he was responsible for over 30 online shops. This experience led his co-founders and him to the idea of developing a SaaS tool that allows online retailers to easily sell their products on international online sales channels.