With Channel Pilot Pro as the central data source, PromoFarma’s marketing team now operates fully independently, automates feed logic across all markets, and launches new campaigns and channels significantly faster.
After just three months, the team achieved measurable performance improvements, increased the visibility of their catalog, and significantly reduced manual effort. At the same time, the company gained the flexibility and security to scale internationally with confidence.
Initial situation: Too many markets, too many feeds, too little efficiency
Managing a rapidly growing product catalog across multiple European countries became increasingly complex for PromoFarma.
Each market, channel, and campaign required its own data structures, manual adjustments, and close coordination with the technical team.
This resulted in:
- Inconsistent product data quality across markets
- High manual effort to manage and optimize product feeds
- Limited transparency into performance drivers
- Strong dependency on the technical team, even for minor changes
A unified data engine for scalable growth
Channel Pilot Solutions provided a central platform to manage, optimize, and activate product data across channels.
The solution includes:
- A unified product data model as a reliable data source
- Automated enrichment and standardization of product data
- Centralized control of feeds, marketplaces, and performance logic
Results: Measurable impact in just 3 months
Following the implementation of Channel Pilot Pro, PromoFarma quickly achieved significant improvements:
Improved data quality and automation ensure more efficient processes and higher revenue per advertising budget invested—across all markets.
Channel Pilot Pro has transformed our workflow by giving our marketing team full control and autonomy. We can now optimize large volumes of products across multiple languages and markets with a level of agility that was previously impossible.
Lúcia Ribeiro
Paid Acquisition Manager, PromoFarma by DocMorris
Focus on product data optimization
With Channel Pilot, PromoFarma efficiently manages international feeds and tailors them precisely to the requirements of all channels:
- Automated exclusions and channel-specific filtering logic
- Dynamic custom labels to control product visibility
- Faster optimization cycles with significantly reduced technical dependency
A particularly important lever:
By adding a strategic data field, the marketing team is now able to independently implement and scale new business logic across multiple international channels—without any additional technical support.
Platform and modules used
Product Data Optimization
Clean, enriched, and channel-ready product data for maximum performance
Marketplace Integrations
Seamless connections to leading European marketplaces
Feed Management
Centralized control and automation of all feeds
Dynamic Pricing
Rule-based price optimization in real time
Key Learnings
- Less technical dependency = faster campaign execution
- A centralized platform is essential for complex, large catalogs
- High-performing feeds require market-specific data
- Optimized workflows enable faster international expansion
Why a unified platform like Channel Pilot Pro makes the difference
The PromoFarma case clearly shows:
Reducing technical dependencies significantly accelerates processes. At the same time, a centralized platform is essential for efficiently managing complex product catalogs.
In addition:
- Successful feeds are based on market-specific optimized data
- Automated processes enable fast and secure scaling
- International expansion becomes predictable and efficient
Sophie Makkus
Sophie schreibt über E-Commerce, digitalen Handel und alles, was sich rund um Marktplätze bewegt. Sie beobachtet Trends, ordnet Entwicklungen ein und bringt auch komplexe Themen verständlich auf den Punkt. Wenn sie nicht gerade an neuen Content-Ideen tüftelt, verliert sie sich in einer guten Serie oder powert sich beim Sport aus.
