Sophie
More budget doesn't bring more revenue. Getting more value out of every click does.
Pouring more budget into paid reach worked for a long time – but not anymore. Rising CPCs with a constant conversion rate mean every euro of revenue is more expensive to acquire than last year. And the usual reflexes – more budget, more discounts – exacerbate the problem instead of solving it: they deepen the dependence on paid reach and squeeze margins.
In our new white paper, together with Insider One, we tackle this exact issue and introduce a metric that finally brings together CPC, ROAS, and CPO: the Value per Click (VPC). Using three concrete levers, we show you how to systematically increase it within your team:
• Generating the right demand – through marketable product data and the appropriate channel and target audience selection
• Turning visits into purchases – with personalized experiences along the customer journey
• Turning a purchase into a relationship – through event-driven journeys instead of rigid campaign plans
In addition, you will receive two ready-to-use practical assets – the Listing Readiness Check and the Intent Matrix – as well as an outlook on how predictive and agentic AI will automate the efficiency cycle in the future.
Read Whitepaper now
Sophie
Content & Social Media Marketing Managerin
Sophie writes about e-commerce, digital retail, and everything related to marketplaces. She tracks trends, analyzes developments, and breaks down even complex topics in an easy-to-understand way. As a trained editor, she brings a keen sense of language, storytelling, and target audiences—and applies these skills today in content and social media marketing at Channel Pilot Solutions. When she’s not brainstorming new content ideas, she loses herself in a good TV series or works up a sweat exercising.
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