Agentic commerce describes an e-commerce model in which AI agents independently research, compare, and sometimes purchase products. Users only define the goal; the AI does the rest. Sounds like the future? It is—but who benefits is already being decided today, and it comes down to the quality of structured product data.
PromoFarma by DocMorris fundamentally transformed the management and optimization of product data across Europe. Faced with inconsistent data quality, high manual effort, and limited transparency across more than 45 channels, the team needed a scalable solution to centrally manage and efficiently activate a catalog of 150,000 SKUs across ten markets.
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